Blog - Page 4 - Fairing

March 21, 2024 Attribution

The Most Powerful Question in eCommerce: How Did You Hear About Us? (HDYHAU)

In eCommerce, HDYHAU is pivotal for customer acquisition. Learn more about eCommerce and how other businesses utilize it as a weapon in the industry.

by Bryan Teo

March 6, 2024 Attribution

Feature Highlight: Ask HDYHAU in Your Customers’ Native Language

Fairing's language translation for post-purchase surveys enables higher response rates and improved customer experience in their native language.

by Isaac Lee

February 16, 2024 Zero Party Data

The 2024 Ecommerce Brand's Guide to Zero-Party Data

Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights.

by Bryan Teo

February 14, 2024 Survey Methodology

Fairing's Question Bank: Methodologist-Written, Effective Survey Questions for Ecommerce

Unlock ecommerce insights with Fairing's Question Bank. Get access to expert-written survey questions for effective consumer data collection for DTC ecommerce brands.

by Matt Bahr

February 7, 2024 Zero Party Data

Feature Highlight: Auto Advancing Customer Responses

Dive into seamless insights with Fairing's Auto-Advance feature. Smoother surveys, boosted response rates – a streamlined journey through your Question Stream® awaits!

by Isaac Lee

January 25, 2024 Company

Announcing Fairing’s Partnership with Disco: Get Up to Three Months of Your Fairing Subscription Free!

Join us as we celebrate our partnership with Disco, allowing brands to unlock incremental revenue on their order confirmation pages.

by Fairing Team

January 9, 2024 Company

Fairing’s 2023 in Review

Join us as we recap the strides we’ve made to further zero-party customer data as a key data source for over 2500 brands.

by Fairing Team

January 8, 2024 Company

Fairing Badged as a TikTok Marketing Partner

Fairing joins TikTok Marketing Partners, enhancing eCommerce conversions with post-purchase surveys and new Cross-Channel specialization.

by Fairing Team

December 15, 2023 Integrations

Personalize Yotpo SMS & Email Flows With Fairing

Improve Yotpo SMS and Email performance with personalized messages powered by your Fairing response data.

by Matt Bahr

November 7, 2023 Integrations

Shopify Checkout Extensibility

Shopify introduces Order Status & Thank You Page Extensibility, supported by Fairing for seamless integration & enhanced e-commerce experience

by Matt Bahr

November 7, 2023 Company

Fairing's Partner Program is now live!

With continued shared growth in mind, we’re thrilled to announce the much-anticipated launch of Fairing’s Partnership Program.

by Charlotte Talesnick

October 4, 2023 Company

It’s Official: Fairing is now a Shopify Plus Certified App Partner!

With thousands of Shopify and Shopify Plus customers already using Fairing’s best-in-class post-purchase survey solution, we’re excited to join the Shopify Plus Certified Apps Program.

by Isaac Lee

October 2, 2023 Company

Small Big Upgrades - September '23

In September, we launched 12 improvements to the Fairing user experience.

by Matt Bahr

September 28, 2023 Attribution

Unlocking the Power of Package Inserts with Fairing's Attribution Technology

Explore the transformative impact of attribution surveys on package inserts, revealing how it turns 'failing' campaigns into success stories.

by Eric Smith, Incremental Media

September 8, 2023 Research

Why Practical Personas Are The Future For DTC Brands

Consumers crave genuine connections and brands that really get them. For DTC brands, practical personas are the bridge to that authentic relationship.

by Micah Elerson

September 6, 2023 Personalization

QOTD: Which Of These Best Describes You?

Our latest QOTD takes a deep dive into the world of personalization. With it, we're unwrapping the secrets to striking that personal chord with every customer.

by Micah Elerson

August 29, 2023 Research

What’s The Difference Between A Traditional And A Practical Persona?

Dive into practical vs. traditional personas. Uncover which resonates with your brand. Boost customer understanding with Fairing.

by Micah Elerson

August 29, 2023 Analytics

Feature Highlight: Response Clarification Analytics

Fairing's Response Clarification Analytics lets brands peek behind the curtain of basic responses to understand the stories behind consumer connection.

by Micah Elerson

August 15, 2023 Research

The Ultimate Guide To Practical Personas

Unlock real-time customer insights with 'The Ultimate Guide To Practical Personas.' Explore the benefits of leveraging direct-from-consumer data.

by Micah Elerson

August 15, 2023 Analytics

Feature Highlight: Pivoting Analytics By Question Response

With the power to pivot analytics by question response, you can take one question's response and pair it with another question's response.

by Micah Elerson

August 8, 2023 Research

Unveiling The Power Of Practical Personas In DTC Marketing

Unlike traditional personas, practical personas are dynamic profiles built from real-time DFC data. Learn how to implement practical personas with examples.

by Micah Elerson

July 21, 2023 Analytics

Feature Highlight: Data Sync

Introducing Fairing's Data Sync, your ultimate ally in syncing all that valuable Fairing data directly to your favorite data warehouses.

by Micah Elerson

July 19, 2023 Research

Feature Release: NPS Question Type

Start collecting direct-from-consumer data today with Fairing's New NPS Question Type. Dive into deeper customer insights with strategic follow-up questions.

by Micah Elerson

July 14, 2023 Research

What Are Practical Personas?

Traditional personas can be a bit, well, traditional. Allow us to introduce you to practical personas built on real-time, direct-from-consumer data.

by Micah Elerson

July 7, 2023 Attribution

Feature Release: Auto-Suggest

When customers type in responses, they can now choose from existing responses with our Auto-Suggest feature. Keeping your survey data clean and organized.

by Micah Elerson

Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Discover content by category.

The Most Powerful Question in eCommerce: How Did You Hear About Us? (HDYHAU)

Feature Highlight: Ask HDYHAU in Your Customers’ Native Language

The 2024 Ecommerce Brand's Guide to Zero-Party Data

Fairing's Question Bank: Methodologist-Written, Effective Survey Questions for Ecommerce

Feature Highlight: Auto Advancing Customer Responses

Announcing Fairing’s Partnership with Disco: Get Up to Three Months of Your Fairing Subscription Free!

Fairing’s 2023 in Review

Fairing Badged as a TikTok Marketing Partner

Personalize Yotpo SMS & Email Flows With Fairing

Shopify Checkout Extensibility

Fairing's Partner Program is now live!

It’s Official: Fairing is now a Shopify Plus Certified App Partner!

Small Big Upgrades - September '23

Unlocking the Power of Package Inserts with Fairing's Attribution Technology

Why Practical Personas Are The Future For DTC Brands

QOTD: Which Of These Best Describes You?

What’s The Difference Between A Traditional And A Practical Persona?

Feature Highlight: Response Clarification Analytics

The Ultimate Guide To Practical Personas

Feature Highlight: Pivoting Analytics By Question Response

Unveiling The Power Of Practical Personas In DTC Marketing

Feature Highlight: Data Sync

Feature Release: NPS Question Type

What Are Practical Personas?

Feature Release: Auto-Suggest