October 4, 2023 Company It’s Official: Fairing is now a Shopify Plus Certified App Partner! With thousands of Shopify and Shopify Plus customers already using Fairing’s best-in-class post-purchase survey solution, we’re excited to join the Shopify Plus Certified Apps Program. by Isaac Lee
October 2, 2023 Company Small Big Upgrades - September '23 In September, we launched 12 improvements to the Fairing user experience. by Matt Bahr
September 28, 2023 Attribution Unlocking the Power of Package Inserts with Fairing's Attribution Technology Explore the transformative impact of attribution surveys on package inserts, revealing how it turns 'failing' campaigns into success stories. by Eric Smith, Incremental Media
September 8, 2023 Research Why Practical Personas Are The Future For DTC Brands Consumers crave genuine connections and brands that really get them. For DTC brands, practical personas are the bridge to that authentic relationship. by Micah Elerson
September 6, 2023 Personalization QOTD: Which Of These Best Describes You? Our latest QOTD takes a deep dive into the world of personalization. With it, we're unwrapping the secrets to striking that personal chord with every customer. by Micah Elerson
August 29, 2023 Research What’s The Difference Between A Traditional And A Practical Persona? Dive into practical vs. traditional personas. Uncover which resonates with your brand. Boost customer understanding with Fairing. by Micah Elerson
August 29, 2023 Analytics Feature Highlight: Response Clarification Analytics Fairing's Response Clarification Analytics lets brands peek behind the curtain of basic responses to understand the stories behind consumer connection. by Micah Elerson
August 15, 2023 Research The Ultimate Guide To Practical Personas Unlock real-time customer insights with 'The Ultimate Guide To Practical Personas.' Explore the benefits of leveraging direct-from-consumer data. by Micah Elerson
August 15, 2023 Analytics Feature Highlight: Pivoting Analytics By Question Response With the power to pivot analytics by question response, you can take one question's response and pair it with another question's response. by Micah Elerson
August 8, 2023 Research Unveiling The Power Of Practical Personas In DTC Marketing Unlike traditional personas, practical personas are dynamic profiles built from real-time DFC data. Learn how to implement practical personas with examples. by Micah Elerson
July 21, 2023 Analytics Feature Highlight: Data Sync Introducing Fairing's Data Sync, your ultimate ally in syncing all that valuable Fairing data directly to your favorite data warehouses. by Micah Elerson
July 19, 2023 Research Feature Release: NPS Question Type Start collecting direct-from-consumer data today with Fairing's New NPS Question Type. Dive into deeper customer insights with strategic follow-up questions. by Micah Elerson
July 14, 2023 Research What Are Practical Personas? Traditional personas can be a bit, well, traditional. Allow us to introduce you to practical personas built on real-time, direct-from-consumer data. by Micah Elerson
July 7, 2023 Attribution Feature Release: Auto-Suggest When customers type in responses, they can now choose from existing responses with our Auto-Suggest feature. Keeping your survey data clean and organized. by Micah Elerson
July 6, 2023 Zero Party Data What is a Survey Methodoligist? Discover the pivotal role of survey methodologists in empowering ecommerce brands with actionable insights that power data-driven decisions. by Micah Elerson
July 5, 2023 Attribution How to Master the Art of Tracking Influencer Marketing Campaigns Discover effective ways to track and measure your influencer marketing performance. Optimize results by aligning objectives, utilizing tracking methods & analyzing data. by Micah Elerson
June 29, 2023 Zero Party Data 10 Zero-Party Data Examples and How to Use Them Discover 10 real-world examples of zero-party data and learn how to effectively utilize this valuable customer information for personalized experiences. by Micah Elerson
June 11, 2023 Company June Product Updates The unlock of personalization is that it improves customer satisfaction while nurturing LTV. Learn how to use post-purchase surveys to tailor you marketing strategy with these 3 ecommerce personalization examples. by Matt Bahr
May 23, 2023 Attribution How Fairing Helped The Oodie Cozy Up To A Growing TikTok Media Investment This Australia-based global brand is cornering the market on light-hearted comfort. Here’s how they make customer listening part of their operating advantage. by Mitch Turck
May 19, 2023 Zero Party Data Zero Party Data: The Ultimate Guide for eCommerce Brands in 2023 Discover how zero-party data collection can help ecommerce brands provide personalized customer experiences while adapting to new privacy regulations. See our ultimate guide inside. by Micah Elerson
May 16, 2023 Research Unlocking Customer Insights With Psychographic Survey Questions Move beyond traditional demographics with psychographic questions. Tailor your marketing efforts based on their attitudes, aspirations, and hidden motivations. by Mitch Turck
May 9, 2023 Zero Party Data Unlocking Actionable eCommerce Insights With Real-Time Consumer Data Discover how real-time and scalable ecommerce insights can revolutionize your business. Learn how Fairing's Question Stream™ helps you ask the right questions and gain valuable consumer data. by Matt Bahr
May 4, 2023 Personalization Top 6 Post-Purchase Survey Questions For Personalization With Examples Discover the power of personalization survey questions for DTC brands. Leverage Fairing's speed & scale advantage to optimize your marketing efforts. by Micah Elerson
May 4, 2023 Company Fairing Feature Bundle: Q2 ‘23 Missed any of our smaller feature rollouts this quarter? Get the drop right here. Archiving questions, auto-advancing responses, reclassified response analytics, and more. by Matt Bahr
May 3, 2023 Zero Party Data Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase) Using a wealth of examples from Kettle & Fire, our agency partner SmartSites outlines a full-cycle process for using zero party data to optimize email marketing. by Micah Elerson
