Fairing’s 2023 in Review
Advancing our Direct-From-Consumer Future
As we close another incredible year at Fairing, we reflect on the remarkable
journey we've shared with you, our valued customers. Your pioneering spirit
in harnessing Direct-From-Consumer data has reshaped how businesses make
key decisions.
In 2023, our journey included processing millions of queries across over 150
million orders for thousands of brands. Over $20b of GMV had a Fairing
question on it.
Enhancing the Fairing Platform: Over 100 Updates in 2023
Driven by your valuable feedback, we've implemented more than 100 improvements
to the Fairing platform, each designed to streamline and enrich your
experience and help you make better business decisions.
New and Improved Integrations
We expanded our native integration offering with Google Sheets, TikTok,
Yotpo, and Segment. As of this month, these integrations have been
used by over 1,000 Fairing customers!
We’d also like to celebrate the success of platform integrations with
Wonderment, Klar, Polar Analytics, Podscribe, and SourceMedium.
Incredible integration partners who’ve used the power of
Fairing’s API to build on top of our platform. The list keeps growing!
Streamlining Data: The Question Stream Gets Upgraded
We are committed to continuously improving the Question Stream–a core
component in realizing our vision of delivering the right question
at the right time. The Question Stream’s adaptive, de-coupled
question asking is integral to our approach, positioning us
to replace traditional, static surveys with a more effective method.
Our Commitment to Clean Data
In 2023, Fairing customers reclassified over 80,000 responses,
enhancing data quality. With the introduction of our
auto-suggest feature and upcoming automation advancements,
we're setting new standards for data cleanliness of direct-from-consumer data.
Introducing A Customer View and a Live Feed
Our new customer-centric view and Real-Time Live Feed underscore our commitment
to People Over Pixels, providing you with instant insights as they happen.
Advanced Analytics: Pivots and Time Series
Delve deeper into your data with our enhanced analytics tools, designed for
comprehensive understanding and forecasting.
Backend Breakthroughs
Under the hood, we've significantly upgraded our backend architecture.
Leveraging Elixir, we smoothly handled over 140,000 requests per
second during peak times, demonstrating our robust scalability.
It’s no wonder WhatsApp, Discord, and Goldman Sachs rely on Elixir
to handle high-volume processing with ease!
A Heartfelt Thank You
As we embark on 2024, we extend our deepest gratitude to you, our customers,
for an incredible year. Stay tuned for a sneak peek into our 2024 plans.
