Category 'Zero Party Data'

January 23, 2025 Zero Party Data

24 Of The Best Post-Purchase Survey Questions [Updated for 2025]

We’ve gathered 24 of the best post-purchase survey questions implemented across 3,000+ leading brands to make the most of zero party data at speed & scale.

by Micah Elerson

April 29, 2024 Zero Party Data

How Your eCommerce Platforms Enable Data Analysis on Their Sites

Unearth how eCommerce platforms facilitate data analysis. From Shopify's dashboards to Woocommerce's reports, unlock the power of data-driven decision-making.

by Bryan Teo

April 15, 2024 Zero Party Data

8 Best Ways to Collect Zero-Party Data

Discover the 8 best ways to collect Zero-Party Data in eCommerce. From interactive quizzes to loyalty programs, unlock valuable insights for your business growth.

by Bryan Teo

March 25, 2024 Zero Party Data

The Importance of Zero-Party Data in Today’s Digital Age

Explore Zero-Party Data in the digital era and how it aligns with evolving privacy regulations and empowers businesses to navigate data privacy.

by Bryan Teo

February 16, 2024 Zero Party Data

The 2024 Ecommerce Brand's Guide to Zero-Party Data

Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights.

by Bryan Teo

February 7, 2024 Zero Party Data

Feature Highlight: Auto Advancing Customer Responses

Dive into seamless insights with Fairing's Auto-Advance feature. Smoother surveys, boosted response rates – a streamlined journey through your Question Stream® awaits!

by Isaac Lee

July 6, 2023 Zero Party Data

What is a Survey Methodoligist?

Discover the pivotal role of survey methodologists in empowering ecommerce brands with actionable insights that power data-driven decisions.

by Micah Elerson

June 29, 2023 Zero Party Data

10 Zero-Party Data Examples and How to Use Them

Discover 10 real-world examples of zero-party data and learn how to effectively utilize this valuable customer information for personalized experiences.

by Micah Elerson

May 19, 2023 Zero Party Data

Zero Party Data: The Ultimate Guide for eCommerce Brands in 2023

Discover how zero-party data collection can help ecommerce brands provide personalized customer experiences while adapting to new privacy regulations. See our ultimate guide inside.

by Micah Elerson

May 9, 2023 Zero Party Data

Unlocking Actionable eCommerce Insights With Real-Time Consumer Data

Discover how real-time and scalable ecommerce insights can revolutionize your business. Learn how Fairing's Question Stream™ helps you ask the right questions and gain valuable consumer data.

by Matt Bahr

May 3, 2023 Zero Party Data

Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase)

Using a wealth of examples from Kettle & Fire, our agency partner SmartSites outlines a full-cycle process for using zero party data to optimize email marketing.

by Micah Elerson

April 24, 2023 Zero Party Data

Produce Zero Party Data at Scale: Guide for eCommerce Stores

Unlock the power of zero party data at scale for your eCommerce store. Overcome challenges, capture valuable insights, and enhance personalization with data directly from your customers.

by Mitch Turck

March 27, 2023 Zero Party Data

Survey Question Types Explained With Examples For Ecommerce Brands

Ecommerce brands have particular needs when it comes to survey question types. Discover how Fairing’s examples enrich marketing attribution, CRO, personalization and retention.

by Mitch Turck

March 17, 2023 Zero Party Data

Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively)

Levitate Foundry explains why (and how) agencies should embrace zero-party data as a pillar of marketing strategy.

by Mitch Turck

March 2, 2023 Zero Party Data

3 Examples Of Improving Customer Experience with Zero-Party Data

Examples of how companies like L’Oreal are using zero-party data they collect to improve marketing and personalization strategies.

by Micah Elerson

February 28, 2023 Zero Party Data

Zero-Party Data vs First-Party Data: Know the Difference

Brands seeking actionable data from their customers are shifting focus to first & zero-party data. Here are the pros and cons of both data-capturing methods.

by Mitch Turck

November 17, 2022 Zero Party Data

Question Bank Integration: Zero-Party Data With One Click

Fairing turns zero-party data into a one-click move, with our integrated Question Bank. Best practice surveying on attribution, personalization, CRO and consumer research, at your fingertips.

by Mitch Turck

August 28, 2022 Zero Party Data

Listen to Fairing on Subscription Radio with Ben Fisher

We recently dropped in on Ben Fisher's Subscription Radio to chat about using post-purchase surveys for attribution, personalization, CRO and customer research.

by Micah Elerson

August 1, 2022 Zero Party Data

How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves

"The ethos that runs through Porter Road’s approach to product is also ever present in their approach to marketing: taking the long view, to ensure holistic lifetime value. No surprise then, that they’ve made a routine of analyzing cohort and segment behavior through Peel."

by Tiara Solomon

November 8, 2021 Zero Party Data

How To Set Up A Shopify Post-Purchase Survey

For Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire.

by Micah Elerson

September 7, 2021 Zero Party Data

Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering

The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?"

by Micah Elerson

August 17, 2021 Zero Party Data

To Understand Zero-Party Data, Think About How You Collect Emails

In our opinion, the DTC industry needs a mental reset on the concept of “partied” data. It’s not enough to internalize some textbook distinction between zero-party data and first-party data -- because if you build your customer experience first and think about data types later, you miss the whole point of this customer-centric movement that DTC stands to capitalize on.

by Mitch Turck

January 18, 2021 Zero Party Data

Cookie-less Marketing: Life Without Conversion Pixels

It’s always been an interesting choice of words to call cookies and device IDs “persistent.”

by Matt Bahr

December 14, 2020 Zero Party Data

Quantitative Vs. Qualitative: Not So Black And White After All

What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness*

by Mitch Turck

May 30, 2020 Zero Party Data

What’s Wrong With Surveys, and How We Fixed Them

Imagine traveling to a foreign country and seeing a power outlet that doesn’t fit anything you own. That’s what survey and market research data look like to most martech stacks

by Mitch Turck

Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Discover content by category.

24 Of The Best Post-Purchase Survey Questions [Updated for 2025]

How Your eCommerce Platforms Enable Data Analysis on Their Sites

8 Best Ways to Collect Zero-Party Data

The Importance of Zero-Party Data in Today’s Digital Age

The 2024 Ecommerce Brand's Guide to Zero-Party Data

Feature Highlight: Auto Advancing Customer Responses

What is a Survey Methodoligist?

10 Zero-Party Data Examples and How to Use Them

Zero Party Data: The Ultimate Guide for eCommerce Brands in 2023

Unlocking Actionable eCommerce Insights With Real-Time Consumer Data

Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase)

Produce Zero Party Data at Scale: Guide for eCommerce Stores

Survey Question Types Explained With Examples For Ecommerce Brands

Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively)

3 Examples Of Improving Customer Experience with Zero-Party Data

Zero-Party Data vs First-Party Data: Know the Difference

Question Bank Integration: Zero-Party Data With One Click

Listen to Fairing on Subscription Radio with Ben Fisher

How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves

How To Set Up A Shopify Post-Purchase Survey

Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering

To Understand Zero-Party Data, Think About How You Collect Emails

Cookie-less Marketing: Life Without Conversion Pixels

Quantitative Vs. Qualitative: Not So Black And White After All

What’s Wrong With Surveys, and How We Fixed Them