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Fairing Attribution Academy

Welcome to the premiere destination for all things DTC attribution. Over 3 chapters, expect lessons on measurement, metrics and more from industry experts and practitioners.

Mohammad Ashraf

Engagement Lead

Saras Analytics

Areen Mayelan

VP of Media

Hawke Media

Amelia Coomber

Head of Growth

Podscribe

Matt Bahr

CEO and Co-
founder

Fairing

Michael Kaminsky

CEO and Co-
founder

Recast

Ben Zitney

Senior Product
Manager

Daasity

Greg Schwartz

Founder

Household.tv

Mohammad Ashraf

Engagement Lead

Saras Analytics

Areen Mayelan

VP of Media

Hawke Media

Amelia Coomber

Head of Growth

Podscribe

Matt Bahr

CEO and Co-
founder

Fairing

Michael Kaminsky

CEO and Co-
founder

Recast

Ben Zitney

Senior Product
Manager

Daasity

Greg Schwartz

Founder

Household.tv

Mohammad Ashraf

Engagement Lead

Saras Analytics

Areen Mayelan

VP of Media

Hawke Media

Amelia Coomber

Head of Growth

Podscribe

Matt Bahr

CEO and Co-
founder

Fairing

Michael Kaminsky

CEO and Co-
founder

Recast

Ben Zitney

Senior Product
Manager

Daasity

Greg Schwartz

Founder

Household.tv

Featuring lessons from our partners and customers

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CHAPTER ONE

Attribution Basics

What is the latest in marketing attribution? What data sources should I rely on? What models should I use? Our attribution experts share everything you needed to know to get started.

Matt Bahr

Co-founder

The State of Marketing Attribution

With years of experience under his belt, Matt is a leader in the eCommerce space. He co-founded Fairing in 2020, a marketing analytics and attribution solution used by over 2,000 Shopify Plus brands.

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Mohammad Ashraf

Engagement Lead

Introduction to Attribution Modeling

Saras Analytics builds bespoke data solutions for eCommerce brands. Their products Daton and Pulse enable brands to build a single source of truth for marketing, operations and finance teams across DTC, Amazon, and retail channels.

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Ki-Hoon Chung

Department Lead, Integrated Media

The Last Click Flu | Beyond the Final Click

WITHIN is the world’s first performance branding company. They leverage brand’s unique value proposition to create integrated media and personalized content solutions designed to maximize growth.

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CHAPTER TWO

Choosing Your Attribution Model

MTAs, MMMs, ETL and PPS. In the alphabet soup of attribution—what should your brand be choosing?

Ben Zitney

Senior Product Manager

Choosing the Right Attribution Model for Your eCommerce Brand

With a background in data visualization and analytics, Ben is responsible for the platform trusted by leading eCommerce brands like Vuori and Brooklinen use to transform data chaos into clarity.

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Mohammad Ashraf

Engagement Lead

Essential Requirements for Constructing an Attribution Model

Saras Analytics builds bespoke data solutions for eCommerce brands. Their products Daton and Pulse enable brands to build a single source of truth for marketing, operations and finance teams across DTC, Amazon, and retail channels.

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Michael Kaminsky

Founder

Introduction to Media Mix Modeling

Michael and the team at Recast are on a mission to rid the world of wasted marketing spend. Before founding Recast, Michael was Director of Analytics at Harry’s.

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CHAPTER THREE

Channel-surfing: Finding the Right Avenues of Growth

New channels pop up all the time, while others see a resurgence due to the ever-changing privacy and compliance landscape. Our attribution experts help you cut through the confusion and identify what's truly working. Advertising experts from Social, Influencers, Podcasts, TV, and more weigh in.

Adam McNeil

VP of Marketing

Podcast Attribution 101

Formerly the VP of Marketing at Füm, Adam now helps DTC brands scale through podcast advertising. On the side, he runs Canada’s biggest Kendama competition.

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Amelia Coomber

Head of Growth

The Rise of Pixel-Based Attribution in Podcast Advertising

After starting her career as a computer scientist, Amelia found her path as a data-driven growth marketer. She now helps brands measure podcasting ROAS with Podscribe.

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Areen Mayelan

VP of Media

The Beginners Guide to Paid Media Attribution for DTC Brands

Areen is a seasoned growth strategist with over 10 years of experienced in paid media and performance growth marketing. His specialties include eCommerce and lead generation, and is a proven market leader.

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Michael Epstein

Co-CEO of PostPilot

From Postcards to Purchases: Direct Mail Attribution

From CMO, to PE/VC operating partner, to now Founder and Co-CEO of PostPilot, Michael’s experience in eCommerce is second to none. He’s led growth and turnarounds for over a dozen 8 & 9-figure DTC brands.

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Greg Schwartz

Founder

The Halo Effect: TV’s Incremental Impact on All Channels, and How to Measure It

Greg has a plethora of experience under his belt, and is currently helping several consumer brands launch and scale through TV advertising. He’s the founder of Household, a boutique TV consultancy.

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Eric Smith

SVP of Growth

Unlocking the Power of Package Inserts with Fairing's Attribution Technology

Explore Incremental Media's comprehensive guide on package inserts. With over 18 years of experience, Incremental Media excels at selecting the perfect insert programs to reach any audience. Their innovative approach, coupled with Fairing, ensures measurable sales and insightful data. Discover how they navigate the entire package insert landscape, from program selection to overcoming attribution challenges, in this essential marketing resource.

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