Fairing Attribution Academy
Welcome to the premiere destination for all things DTC attribution. Over 3 chapters, expect lessons on measurement, metrics and more from industry experts and practitioners.
Mohammad Ashraf
Engagement Lead
Saras Analytics
Areen Mayelan
VP of Media
Hawke Media
Amelia Coomber
Head of Growth
Podscribe
Matt Bahr
CEO and Co-
founder
Fairing
Michael Kaminsky
CEO and Co-
founder
Recast
Ben Zitney
Senior Product
Manager
Daasity
Greg Schwartz
Founder
Household.tv
Mohammad Ashraf
Engagement Lead
Saras Analytics
Areen Mayelan
VP of Media
Hawke Media
Amelia Coomber
Head of Growth
Podscribe
Matt Bahr
CEO and Co-
founder
Fairing
Michael Kaminsky
CEO and Co-
founder
Recast
Ben Zitney
Senior Product
Manager
Daasity
Greg Schwartz
Founder
Household.tv
Mohammad Ashraf
Engagement Lead
Saras Analytics
Areen Mayelan
VP of Media
Hawke Media
Amelia Coomber
Head of Growth
Podscribe
Matt Bahr
CEO and Co-
founder
Fairing
Michael Kaminsky
CEO and Co-
founder
Recast
Ben Zitney
Senior Product
Manager
Daasity
Greg Schwartz
Founder
Household.tv
Featuring lessons from our partners and customers
CHAPTER ONE
Attribution Basics
What is the latest in marketing attribution? What data sources should I rely on? What models should I use? Our attribution experts share everything you needed to know to get started.
Matt Bahr
Co-founder
The State of Marketing Attribution
With years of experience under his belt, Matt is a leader in the eCommerce space. He co-founded Fairing in 2020, a marketing analytics and attribution solution used by over 2,000 Shopify Plus brands.
UNREAD
Mohammad Ashraf
Engagement Lead
Introduction to Attribution Modeling
Saras Analytics builds bespoke data solutions for eCommerce brands. Their products Daton and Pulse enable brands to build a single source of truth for marketing, operations and finance teams across DTC, Amazon, and retail channels.
UNREAD
Ki-Hoon Chung
Department Lead, Integrated Media
The Last Click Flu | Beyond the Final Click
WITHIN is the world’s first performance branding company. They leverage brand’s unique value proposition to create integrated media and personalized content solutions designed to maximize growth.
UNREAD
CHAPTER TWO
Choosing Your Attribution Model
MTAs, MMMs, ETL and PPS. In the alphabet soup of attribution—what should your brand be choosing?
Ben Zitney
Senior Product Manager
Choosing the Right Attribution Model for Your eCommerce Brand
With a background in data visualization and analytics, Ben is responsible for the platform trusted by leading eCommerce brands like Vuori and Brooklinen use to transform data chaos into clarity.
UNREAD
Mohammad Ashraf
Engagement Lead
Essential Requirements for Constructing an Attribution Model
Saras Analytics builds bespoke data solutions for eCommerce brands. Their products Daton and Pulse enable brands to build a single source of truth for marketing, operations and finance teams across DTC, Amazon, and retail channels.
UNREAD
Michael Kaminsky
Founder
Introduction to Media Mix Modeling
Michael and the team at Recast are on a mission to rid the world of wasted marketing spend. Before founding Recast, Michael was Director of Analytics at Harry’s.
UNREAD
CHAPTER THREE - COMING SOON
Channel-surfing: Finding the Right Avenues of Growth
New channels pop up all the time, while others see a resurgence due to the ever-changing privacy and compliance landscape. Our attribution experts help you cut through the confusion and identify what's truly working. Advertising experts from Social, Influencers, Podcasts, TV, and more weigh in.
Ready to know
your customers better?
