Attribution Resource Center
Your go-to hub for insights, strategies, and tools to master marketing attribution.
All Resources
Article
The Complete Guide To Attribution Surveys
Solving attribution with one simple question, “How did you hear about us?”
by Matt Bahr
Article
The 2024 Ecommerce Brand's Guide to Zero-Party Data
Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights to get a competitive edge.
by Bryan Teo
Article
24 Of The Best Post-Purchase Survey Questions [Updated for 2024]
We’ve gathered 24 of the best post-purchase survey questions implemented across 2,500+ leading brands to make the most of zero party data at speed & scale.
by Micah Elerson
Extrapolating Attribution Survey Responses and Channel Revenue From Partial Response Rates
Marketing teams using "How did you hear about us?" (HDYHAU) surveys face a persistent challenge: partial response rates. Without a complete set of responses, critical budget decisions often rest on incomplete data. This creates a fundamental question: how can we confidently attribute channel revenue with limited survey responses?
Analyzing AppLovin data in Fairing
Discover how to analyze AppLovin data in Fairing for e-commerce growth. Learn strategies to optimize attribution, measure performance, and drive ROI.
AppLovin’s E-commerce Revolution: A New Era of Customer Acquisition
Discover how AppLovin revolutionizes e-commerce with mobile game ads. Learn about attribution, ad units, and why this channel is a game-changer for brands.
Article
Introduction to Media Mix Modeling
Michael and the team at Recast are on a mission to rid the world of wasted marketing spend. Before founding Recast, Michael was Director of Analytics at Harry’s.
by Michael Kaminsky
Article
The Beginners Guide to Paid Media Attribution for DTC Brands
Areen is a seasoned growth strategist with over 10 years of experienced in paid media and performance growth marketing. His specialties include eCommerce and lead generation, and is a proven market leader.
by Areen Mayelan
Article
Choosing the Right Attribution Model for Your eCommerce Brand
With a background in data visualization and analytics, Ben is responsible for the platform trusted by leading eCommerce brands like Vuori and Brooklinen use to transform data chaos into clarity.
by Ben Zitney
Article
Podcast Attribution 101
Formerly the VP of Marketing at Füm, Adam now helps DTC brands scale through podcast advertising. On the side, he runs Canada’s biggest Kendama competition.
by Adam McNeil