Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Introducing Multi-Tier Reclass: Get the Full Picture of Your Marketing Attribution

Every marketer knows the challenge: your customers discover you through multiple touchpoints, but tracking the true impact of each channel is complex. Today, we're excited to announce Multi-Tier Reclass, a new feature that gives you totally new control over your attribution data.

Analyzing AppLovin data in Fairing

Discover how to analyze AppLovin data in Fairing for e-commerce growth. Learn strategies to optimize attribution, measure performance, and drive ROI.

AppLovin’s E-commerce Revolution: A New Era of Customer Acquisition

Discover how AppLovin revolutionizes e-commerce with mobile game ads. Learn about attribution, ad units, and why this channel is a game-changer for brands.

HDYHAU Answer Options: Why eCommerce Brands Use What They Use

Discover how you can tailor answer options for maximum impact in your HDYHAU surveys and leverage features like Response Clarification for data collection.

Setting up HDYHAU Attribution Surveys for Your Online Business

Learn how to implement HDYHAU surveys on your eCommerce platforms with step-by-step integration guides and ways your business can collect valuable data.

Attribution: Fairing's All-In-One Glossary

Discover Fairing's comprehensive glossary covering essential terms in attribution for Direct-to-Consumer, B2B SaaS, and Mobile Applications.

Elevating your eCommerce Business with How Did You Hear About Us

Discover how HDYHAU surveys have revolutionized eCommerce data analysis, offering qualitative insights that complement quantitative metrics.

The Most Powerful Question in eCommerce: How Did You Hear About Us? (HDYHAU)

In eCommerce, HDYHAU is pivotal for customer acquisition. Learn more about eCommerce and how other businesses utilize it as a weapon in the industry.

Feature Highlight: Ask HDYHAU in Your Customers’ Native Language

Fairing's language translation for post-purchase surveys enables higher response rates and improved customer experience in their native language.

Unlocking the Power of Package Inserts with Fairing's Attribution Technology

Explore the transformative impact of attribution surveys on package inserts, revealing how it turns 'failing' campaigns into success stories.

Feature Release: Auto-Suggest

When customers type in responses, they can now choose from existing responses with our Auto-Suggest feature. Keeping your survey data clean and organized.

How to Master the Art of Tracking Influencer Marketing Campaigns

Discover effective ways to track and measure your influencer marketing performance. Optimize results by aligning objectives, utilizing tracking methods & analyzing data.

How Fairing Helped The Oodie Cozy Up To A Growing TikTok Media Investment

This Australia-based global brand is cornering the market on light-hearted comfort. Here’s how they make customer listening part of their operating advantage.

Fairing’s Dark Attribution ROI Calculator

Lighting up dark attribution is Fairing’s speciality, and we’ve surveyed the market to calculate just how much ROI brands can gain from that data alone.

Solving Podcast Attribution With Fairing’s Post-Purchase Surveys

The ground truth in podcast attribution comes from your customers, so we enlisted the help of numerous podcast ad experts to show just how reliable it is.

How Playboy Attracts Growth Through Customer Listening

With the help of WITHIN’s integrated marketing strategies and Fairing’s zero party data, Playboy is able to manage its juggernaut brand effect.

Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem

In this Design To Convert podcast episode, Fairing's CEO discusses customer data collection, bias prevention, and use cases for merchants.

“How Did You Hear About Us?” Question Variations for Optimized Attribution

Gain unique insights into attribution, customer behavior, and diversification of your marketing channels with the right variation of "How did you hear about us?" survey question.

No Marketing Measurement Method is Perfect (And What You Can Do About It)

Marketing measurement will never be complete, nor would you want it to be. Rockerbox & Fairing discuss how a brand's measurement advantage comes through holistic learning & execution.

Webinar: Masterclass With Brandon Amoroso Of Electriq

Our latest masterclass webinar features Electriq founder Brandon Amoroso, showing off exactly how he's been using Fairing for years to build a zero party data advantage for his brands.

Solving The Problem Of Unattributed Conversions With Rockerbox

Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think.

Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

"Marketers can no longer rely on a single source of truth when it comes to marketing attribution."

Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to Fairing customers, their growth strategy sings some other familiar tunes.

Offline Attribution Via Survey Methodology

Fairing collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement.