Klaviyo

How it works

Fairing writes every survey response to Klaviyo in real time. Each response shows up in two places on the customer profile: as a “Fairing: Responded to Question” event in the activity log, and as a custom profile property. Events carry the full question and response metadata, which makes them a reliable foundation for segments and flows.

What teams build with it

Segmentation is the most common starting point. Ask a question at checkout, then build Klaviyo segments on the answer: gift buyers, first-time customers, people who found you through a podcast. Because every response is an event, you can segment on any question you run, not a fixed set of properties.

The other pattern is follow-up. Fairing knows who saw a survey and did not answer, so you can trigger a Klaviyo flow that asks the question again over email and recovers responses you would have otherwise lost.

Setup

Connect Klaviyo from your Fairing integrations page. It is a two-click OAuth authorization, and responses start syncing immediately. If you connected in the past with an API key, you can upgrade to OAuth to unlock flow templates and branded metrics.