Traditional surveys ask a lot of today’s customers, just to serve tomorrow’s customers. Question Stream™ is different. It’s an always-on stream of zero-party data, appending transaction & click data to individually targeted questions so your marketing stack can be optimized in seconds, rather than months. It’s survey data, operationalized.
Fairing delivers over a million surveys a week, routing responses to marketing automation platforms and analytics tools. Consumer insights on autopilot.
Why post-purchase surveys? Because they align responses with measurable behavior. Fairing appends transaction & traffic data to each consumer response, so you can connect what happened with why it happened.
Whether it’s an attribution platform, ESP, BI analytics tool, or data warehouse, Fairing’s API upskills these best-in-class commerce products by delivering your proprietary data to the optimal destination. And, new integrations are constantly rolling in.
Since each question in your stream is appended with transaction & traffic data, targeting specific questions in context of the customer journey can reveal the right insight at the right time. It’s all part of learning how to talk to your customers.
You don’t need to be a data scientist or engineer to get utility from direct-from-consumer data — the insights are staring right at you (no matter who you are in the organization). Brands love Fairing because anyone can watch & learn from the data.
Get a Question Stream set up in minutes, and start routing post-purchase survey data to your marketing stack for immediate action.
Fairing is designed to operationalize survey data: send it wherever you need it, using our custom-built integrations, partner workflows, or API requests.
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