Attribution Resource Center
Your go-to hub for insights, strategies, and tools to master marketing attribution.
All Resources
Article
The Complete Guide To Attribution Surveys
Solving attribution with one simple question, “How did you hear about us?”
by Matt Bahr
Article
The 2024 Ecommerce Brand's Guide to Zero-Party Data
Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights to get a competitive edge.
by Bryan Teo
Article
24 Of The Best Post-Purchase Survey Questions [Updated for 2024]
We’ve gathered 24 of the best post-purchase survey questions implemented across 2,500+ leading brands to make the most of zero party data at speed & scale.
by Micah Elerson
The Complete Guide to Secondary Research in 2024
Unlock insights with a complete guide to secondary research in 2024. Learn how to gather and analyze existing data, leverage industry sources, and uncover trends.
Comparing Churn Rate, Turnover Rate, and Attrition Rate for eCommerce
Compare attrition, turnover, and retention rates to optimize workforce and customer strategies in eCommerce. Learn to track and improve business performance.
Shopify Flow: Integrate Fairing With ReConvert to Revolutionize Your Sales
Boost post-purchase revenue by integrating Fairing with ReConvert using Shopify Flow to automate upsell strategies and drive additional sales without extra effort.
Article
Introduction to Media Mix Modeling
Michael and the team at Recast are on a mission to rid the world of wasted marketing spend. Before founding Recast, Michael was Director of Analytics at Harry’s.
by Michael Kaminsky
Article
The Beginners Guide to Paid Media Attribution for DTC Brands
Areen is a seasoned growth strategist with over 10 years of experienced in paid media and performance growth marketing. His specialties include eCommerce and lead generation, and is a proven market leader.
by Areen Mayelan
Article
Choosing the Right Attribution Model for Your eCommerce Brand
With a background in data visualization and analytics, Ben is responsible for the platform trusted by leading eCommerce brands like Vuori and Brooklinen use to transform data chaos into clarity.
by Ben Zitney
Article
Podcast Attribution 101
Formerly the VP of Marketing at Füm, Adam now helps DTC brands scale through podcast advertising. On the side, he runs Canada’s biggest Kendama competition.
by Adam McNeil