Attribution Resource Center
Your go-to hub for insights, strategies, and tools to master marketing attribution.
All Resources
Article
The Complete Guide To Attribution Surveys
Solving attribution with one simple question, “How did you hear about us?”
by Matt Bahr
Article
The 2024 Ecommerce Brand's Guide to Zero-Party Data
Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights to get a competitive edge.
by Bryan Teo
Article
24 Of The Best Post-Purchase Survey Questions [Updated for 2024]
We’ve gathered 24 of the best post-purchase survey questions implemented across 2,500+ leading brands to make the most of zero party data at speed & scale.
by Micah Elerson
Introducing Multi-Tier Reclass: Get the Full Picture of Your Marketing Attribution
Every marketer knows the challenge: your customers discover you through multiple touchpoints, but tracking the true impact of each channel is complex. Today, we're excited to announce Multi-Tier Reclass, a new feature that gives you totally new control over your attribution data.
Anomaly Detection in Survey Data: Spotting the Unexpected in E-Commerce
Reliable survey data depends on flawless delivery. We rebuilt our anomaly detection system to ensure every survey appears on your Thank You and Order Confirmation pages, where multiple scripts can interfere with survey delivery.
Making Sense of Time: How We Organized Millions of Free-Form Responses with Natural Language Processing (NLP)
Recently, a Fairing customer came to us wanting to categorize more than 100,000 responses to their open-ended question “When did you first hear about us?” to one of six categories. This question is integral for figuring out time-lag and can inform how you analyze other measurement methodologies.
Article
Introduction to Media Mix Modeling
Michael and the team at Recast are on a mission to rid the world of wasted marketing spend. Before founding Recast, Michael was Director of Analytics at Harry’s.
by Michael Kaminsky
Article
The Beginners Guide to Paid Media Attribution for DTC Brands
Areen is a seasoned growth strategist with over 10 years of experienced in paid media and performance growth marketing. His specialties include eCommerce and lead generation, and is a proven market leader.
by Areen Mayelan
Article
Choosing the Right Attribution Model for Your eCommerce Brand
With a background in data visualization and analytics, Ben is responsible for the platform trusted by leading eCommerce brands like Vuori and Brooklinen use to transform data chaos into clarity.
by Ben Zitney
Article
Podcast Attribution 101
Formerly the VP of Marketing at Füm, Adam now helps DTC brands scale through podcast advertising. On the side, he runs Canada’s biggest Kendama competition.
by Adam McNeil