Attribution Resource Center
Your go-to hub for insights, strategies, and tools to master marketing attribution.
All Resources
Article
The Complete Guide To Attribution Surveys
Solving attribution with one simple question, “How did you hear about us?”
by Matt Bahr
Article
The 2024 Ecommerce Brand's Guide to Zero-Party Data
Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights to get a competitive edge.
by Bryan Teo
Article
24 Of The Best Post-Purchase Survey Questions [Updated for 2024]
We’ve gathered 24 of the best post-purchase survey questions implemented across 2,500+ leading brands to make the most of zero party data at speed & scale.
by Micah Elerson
Podcast Multiplier Calculator
Fairing's Podcast Multiplier tool calculates the true ROI on ecommerce podcast campaigns through the use of post-purchase surveys and a multiplier
Margin of Error Calcultor
Quickly calculate the margin of error for your surveys and polls with Fairing’s easy-to-use Margin of Error Calculator
Sample Size Calculator
Dive into the intricacies of sample size determination in e-commerce surveys with this detailed guide. With it, you can learn how to ensure the reliability and accuracy of your survey results to make informed decisions and drive your e-commerce strategies forward effectively.
Customer Lifetime Value Calculator
Using this LTV calculator, identify high-value customers, optimize marketing strategies, improve retention efforts, and boost your business profitability.
Net Promoter Score Calculator
Boost your business with Fairing’s NPS calculator. Gain insights into customer sentiment and improve your customer experiences and increase referrals.
Cloud eCommerce: Comparing On-Premises vs. Cloud Solutions
Compare on-premises vs. cloud eCommerce solutions to discover which platform best suits your business for scalability, flexibility, and long-term growth.
Shopify Flow: Integrating Fairing with Rivo Loyalty To Improve Customer Loyalty
Learn how to integrate Shopify Flow with Fairing and Rivo Loyalty & Referrals to automate customer engagement and boost eCommerce success with custom workflows.
Cloud Architecture Fundamentals for Cloud eCommerce
Explore the essentials of Cloud Architecture for eCommerce. Learn how it underpins performance, scalability, and security to optimize your online store's success.
Article
Introduction to Media Mix Modeling
Michael and the team at Recast are on a mission to rid the world of wasted marketing spend. Before founding Recast, Michael was Director of Analytics at Harry’s.
by Michael Kaminsky
Article
The Beginners Guide to Paid Media Attribution for DTC Brands
Areen is a seasoned growth strategist with over 10 years of experienced in paid media and performance growth marketing. His specialties include eCommerce and lead generation, and is a proven market leader.
by Areen Mayelan
Article
Choosing the Right Attribution Model for Your eCommerce Brand
With a background in data visualization and analytics, Ben is responsible for the platform trusted by leading eCommerce brands like Vuori and Brooklinen use to transform data chaos into clarity.
by Ben Zitney
Article
Podcast Attribution 101
Formerly the VP of Marketing at Füm, Adam now helps DTC brands scale through podcast advertising. On the side, he runs Canada’s biggest Kendama competition.
by Adam McNeil