Feature Highlight: Response Clarification Analytics

by Micah Elerson

Feature Highlight: Response Clarification Analytics


You know that feeling when you're savoring a tantalizing dessert, and you discover an unexpected layer that adds an entirely new dimension to the treat? That's the zest that Response Clarification with two-step questions brings to the world of customer feedback. It's like receiving a letter and finding a little P.S. at the end, giving you just a bit more insight, a deeper connection to the sender's sentiments.

Now, let's turn the spotlight on Response Clarification Analytics . Imagine having a pair of glasses that allow you to dive deeper, past the surface, right into the heart of that ocean of data. The Fairing dashboard, in this case, is that accessory. It’s not just a tool; it’s like a seasoned guide helping you trek through the intricate landscape of customer feedback.

This experience isn't just about seeing which roads (or channels) your customers take. It's more like having a map that showcases the hidden trails, the secret pathways – the very campaigns that urge them to seal the deal with a purchase.

How To Use Response Clarification Analytics

Start by popping over to the Question Stream® page. There, nestled right beside the title of your question, you'll find a little link called Analytics. Give it a click, and let it take you to your dashboard. Let's set the scene with an example: you've just asked your audience the seemingly straightforward question, "How did you hear about us?" Now, imagine their responses as puzzle pieces, waiting to be explored.

Once on the dashboard, you'll be greeted by a sea of responses to your initial query. But here's where it gets juicy: some of these responses have a story to tell, a little more to share. They beckon you with clickable links, urging you to dive deeper.

Oh, and if along the way you spot a typo or a misphrased question that's throwing your data off course, just give us a nudge via chat. We're always on standby, ready to steer you back on track.

And the pièce de résistance? Once you've chosen a response's follow-up question, you're ushered into a new dedicated dashboard that unveils the layers beneath that response.

Uncover New And Unique Insights

Now, with Response Clarification Analytics brands don't just skim the surface of consumer data but dive deep, unveiling stories that lay hidden in plain sight.

Brands are navigating their analytics journey by asking questions like “When did you first hear about us?” followed by “What drove you to purchase today?” They're gaining a new perspective on the intricate narratives of cross-channel attributions.

Some brands are venturing into alleyways of curiosity with queries like, "Why did you make your purchase today?" It's not just data collection; it's a conversation with your consumers that traditional surveys can only dream of capturing.

Get Started

Response Clarification Analytics is waiting at the doorstep of every Fairing customer. If you're scratching your head, pondering how to make the best of it, we're just a message away , ready to help. For those yet to dip their toes into the Fairing experience, a 14-day free trial awaits or you can book a demo .

Got a eureka moment or a spark of feedback? The Fairing team waits eagerly at [email protected] , ever enthusiastic to sculpt our platform with the chisel of your suggestions.

 Ready to better know your customers?

See Interactive Demo