Fairing Badged as a TikTok Marketing Partner
We’re starting the year off with some great news—Fairing has been recognized
as a TikTok Marketing Partner!
As the leading post-purchase survey and attribution solution, Fairing has
partnered closely with TikTok over the past two years to help advertisers
connect their investments on the social platform to conversions on
their eCommerce sites.
Those efforts are being recognized today with our inclusion in the
latest batch of TikTok Marketing Partners, and the first to be
included under their new Cross-Channel specialization.
Post-purchase surveys (PPS) have long been recognized as integral
parts of a marketer’s attribution stack. Using direct-from-consumer
data, surveys give ecommerce marketers an accurate view of the true
source of inspiration behind their purchases, instead of
relying solely on pixels and tracking links.
This is key for both TikTok and the advertisers on the platform—70%
of users discover new brands on TikTok, and a further 92% take some
sort of action with the brand thereafter. The disconnect comes
between discovery and conversion—users tend to search for products
and make purchases off-platform, leading to a lower share of
conversions attributed to the content and investment made on TikTok.
What’s in it for you? Fairing is celebrating our continued partnership
with TikTok through our joint Ad Credit Program. Brands that are a
Fairing and TikTok customer with an attribution question on their
Question Stream can receive up to
$5,000 in TikTok ad credits.