Blog - Fairing

February 7, 2025 Attribution

Introducing Multi-Tier Reclass: Get the Full Picture of Your Marketing Attribution

Every marketer knows the challenge: your customers discover you through multiple touchpoints, but tracking the true impact of each channel is complex. Today, we're excited to announce Multi-Tier Reclass, a new feature that gives you totally new control over your attribution data.

by Matt Bahr

February 6, 2025 Research

Anomaly Detection in Survey Data: Spotting the Unexpected in E-Commerce

Reliable survey data depends on flawless delivery. We rebuilt our anomaly detection system to ensure every survey appears on your Thank You and Order Confirmation pages, where multiple scripts can interfere with survey delivery.

by Enia Xhakaj

January 27, 2025 Research

Making Sense of Time: How We Organized Millions of Free-Form Responses with Natural Language Processing (NLP)

Recently, a Fairing customer came to us wanting to categorize more than 100,000 responses to their open-ended question “When did you first hear about us?” to one of six categories. This question is integral for figuring out time-lag and can inform how you analyze other measurement methodologies.

by Enia Xhakaj

January 23, 2025 Zero Party Data

24 Of The Best Post-Purchase Survey Questions [Updated for 2025]

We’ve gathered 24 of the best post-purchase survey questions implemented across 3,000+ leading brands to make the most of zero party data at speed & scale.

by Micah Elerson

January 14, 2025 Research

Extrapolating Attribution Survey Responses and Channel Revenue From Partial Response Rates

Marketing teams using "How did you hear about us?" (HDYHAU) surveys face a persistent challenge: partial response rates. Without a complete set of responses, critical budget decisions often rest on incomplete data. This creates a fundamental question: how can we confidently attribute channel revenue with limited survey responses?

by Enia Xhakaj

November 25, 2024 Attribution

Analyzing AppLovin data in Fairing

Discover how to analyze AppLovin data in Fairing for e-commerce growth. Learn strategies to optimize attribution, measure performance, and drive ROI.

by Matt Bahr

November 20, 2024 Attribution

AppLovin’s E-commerce Revolution: A New Era of Customer Acquisition

Discover how AppLovin revolutionizes e-commerce with mobile game ads. Learn about attribution, ad units, and why this channel is a game-changer for brands.

by Matt Bahr

October 18, 2024 Integrations

Shopify Flow: Boost Conversions with Fairing and LimeSpot Personalizer

Integrate Fairing with LimeSpot using Shopify Flow to boost conversions with personalized recommendations, leveraging zero-party data for optimized shopping experiences.

by Bryan Teo

October 16, 2024 Research

The Complete Guide to Secondary Research in 2024

Unlock insights with a complete guide to secondary research in 2024. Learn how to gather and analyze existing data, leverage industry sources, and uncover trends.

by Bryan Teo

October 14, 2024 Research

Comparing Churn Rate, Turnover Rate, and Attrition Rate for eCommerce

Compare attrition, turnover, and retention rates to optimize workforce and customer strategies in eCommerce. Learn to track and improve business performance.

by Bryan Teo

October 11, 2024 Integrations

Shopify Flow: Integrate Fairing With ReConvert to Revolutionize Your Sales

Boost post-purchase revenue by integrating Fairing with ReConvert using Shopify Flow to automate upsell strategies and drive additional sales without extra effort.

by Bryan Teo

October 4, 2024 Integrations

Shopify Flow: Use Fairing and A2Reviews to Social Proof Your Business

Automate product reviews collection and boost social proof with Fairing and A2Reviews using Shopify Flow. Send review requests based on customer actions to drive engagement.

by Bryan Teo

October 2, 2024 Research

Automating Enterprise Workflows for eCommerce Domination

Use enterprise automation to streamline workflows, enhance customer satisfaction, and scale your eCommerce operations. Learn how to integrate it successfully.

by Bryan Teo

September 27, 2024 Integrations

Shopify Flow: Collect Product Reviews with Fairing and Air

Automate product reviews collection with Shopify Flow by integrating Fairing and Air. Streamline review requests and boost customer feedback with customized workflows.

by Bryan Teo

September 25, 2024 Research

Leveraging Cloud Automation Tools for eCommerce Success

Streamline your eCommerce business with cloud automation tools to boost efficiency, scalability, and customer experience by automating key processes like inventory and orders.

by Bryan Teo

September 23, 2024 Research

eCommerce Automation: Strategies for Success With Data Automation

Automate eCommerce processes and optimize your business with data automation. Streamline tasks, improve efficiency, and leverage insights to drive growth and customer engagement.

by Bryan Teo

September 20, 2024 Integrations

Shopify Flow: Fairing and Ordersify to Automate Your Marketing

Automate your marketing with Shopify Flow, Fairing, and Ordersify. Learn how to streamline workflows, optimize customer data, and enhance your business efficiency.

by Bryan Teo

September 18, 2024 Research

Mastering eCommerce Marketing Automation: Strategies for Success

Master eCommerce marketing automation with strategies that streamline your operations, enhance personalization, and drive growth. Discover key tactics for success today!

by Bryan Teo

September 16, 2024 Research

eCommerce Automation: A Game-changer For Your Business

Discover how eCommerce automation can revolutionize your business. Streamline operations, enhance customer experiences, and boost efficiency with cutting-edge automation tools.

by Bryan Teo

September 13, 2024 Integrations

Shopify Flow: Automate Your Marketing with Omnisend Email Marketing

Automate email and SMS marketing with Omnisend and Shopify Flow. Connect survey data to personalized campaigns and boost customer engagement effortlessly.

by Bryan Teo

September 11, 2024 Research

AI and Cloud Computing: The Future of Cloud eCommerce

Discover how AI and cloud computing are revolutionizing eCommerce. Explore their integration and learn how to optimize operations and enhance customer experiences.

by Bryan Teo

September 6, 2024 Integrations

Shopify Flow: Leveraging Klaviyo Integrations for Shopify

Leverage Shopify Flow and Klaviyo integrations to automate targeted email and SMS campaigns. Learn how Fairing’s post-purchase surveys boost customer engagement.

by Bryan Teo

September 2, 2024 Research

Cloud eCommerce: Comparing On-Premises vs. Cloud Solutions

Compare on-premises vs. cloud eCommerce solutions to discover which platform best suits your business for scalability, flexibility, and long-term growth.

by Bryan Teo

August 30, 2024 Integrations

Shopify Flow: Integrating Fairing with Rivo Loyalty To Improve Customer Loyalty

Learn how to integrate Shopify Flow with Fairing and Rivo Loyalty & Referrals to automate customer engagement and boost eCommerce success with custom workflows.

by Bryan Teo

August 28, 2024 Research

Cloud Architecture Fundamentals for Cloud eCommerce

Explore the essentials of Cloud Architecture for eCommerce. Learn how it underpins performance, scalability, and security to optimize your online store's success.

by Bryan Teo

Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Discover content by category.

Introducing Multi-Tier Reclass: Get the Full Picture of Your Marketing Attribution

Anomaly Detection in Survey Data: Spotting the Unexpected in E-Commerce

Making Sense of Time: How We Organized Millions of Free-Form Responses with Natural Language Processing (NLP)

24 Of The Best Post-Purchase Survey Questions [Updated for 2025]

Extrapolating Attribution Survey Responses and Channel Revenue From Partial Response Rates

Analyzing AppLovin data in Fairing

AppLovin’s E-commerce Revolution: A New Era of Customer Acquisition

Shopify Flow: Boost Conversions with Fairing and LimeSpot Personalizer

The Complete Guide to Secondary Research in 2024

Comparing Churn Rate, Turnover Rate, and Attrition Rate for eCommerce

Shopify Flow: Integrate Fairing With ReConvert to Revolutionize Your Sales

Shopify Flow: Use Fairing and A2Reviews to Social Proof Your Business

Automating Enterprise Workflows for eCommerce Domination

Shopify Flow: Collect Product Reviews with Fairing and Air

Leveraging Cloud Automation Tools for eCommerce Success

eCommerce Automation: Strategies for Success With Data Automation

Shopify Flow: Fairing and Ordersify to Automate Your Marketing

Mastering eCommerce Marketing Automation: Strategies for Success

eCommerce Automation: A Game-changer For Your Business

Shopify Flow: Automate Your Marketing with Omnisend Email Marketing

AI and Cloud Computing: The Future of Cloud eCommerce

Shopify Flow: Leveraging Klaviyo Integrations for Shopify

Cloud eCommerce: Comparing On-Premises vs. Cloud Solutions

Shopify Flow: Integrating Fairing with Rivo Loyalty To Improve Customer Loyalty

Cloud Architecture Fundamentals for Cloud eCommerce