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A growing collection of our best practices, product updates, and success stories in building a sustainable, maneuverable advantage for DTC brands.

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Solving The Problem Of Unattributed Conversions With Rockerbox

Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think.
Integrations

QOTD: Are You Switching From Another Brand?

Fairing’s Question Of The Day fuels consumer research by asking ”Are You Switching From Another Brand?” Use it for competitor analysis and personalization.
Personalization

Segmentation Will Save Your BFCM

Customer segmentation doesn’t have to be a guessing game. If you don’t have the data to win the BFCM inbox battle, all you need to do is ask for it.
Personalization

How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves

The ethos that runs through Porter Road’s approach to product is also ever present in their approach to marketing: taking the long view, to ensure holistic lifetime value. No surprise then, that they’ve made a routine of analyzing cohort and segment behavior through Peel.
Integrations