New: Advanced Attribution is here! A rebuilt “How did you hear about us?” (HDYHAU) survey.
New: Advanced Attribution is here! A rebuilt “How did you hear about us?” (HDYHAU) survey.
New: Advanced Attribution is here! A rebuilt “How did you hear about us?” (HDYHAU) survey.
About Fairing
Fairing asks your customers what your analytics can’t see.
Post-purchase surveys for DTC and ecommerce brands. Find out where buyers really heard about you, who they are, and what nearly kept them from checking out.
Post-purchase surveys for DTC and ecommerce brands. Find out where buyers really heard about you, who they are, and what nearly kept them from checking out.
Installs on Shopify in one click. Google Tag Manager or a script everywhere else.
3,500+
3,500+
brands
brands
trust Fairing
trust Fairing
5.0 (196 reviews)
5.0 (196 reviews)
on the Shopify App Store
on Shopify
High Performer
High Performer
on G2
on G2
Featured in
Featured in
Our story
Our story
It started with one brand’s “Direct” traffic problem.
It started with one brand’s “Direct” traffic problem.
It started with one brand’s “Direct” traffic problem.
In 2018, a New York brand running heavy influencer campaigns had a problem its analytics couldn’t solve. Google Analytics was filing every sale under “Direct,” which told the team nothing about which creators were actually driving orders.
In 2018, a New York brand running heavy influencer campaigns had a problem its analytics couldn’t solve. Google Analytics was filing every sale under “Direct,” which told the team nothing about which creators were actually driving orders.
Matt Bahr and Curt Hasselschwert went low-tech: ask the buyers. They put a Google Form on the order confirmation page, and people answered. Then answers like “I met Aaron at a party last week” started piling up with no order attached and no clear channel to file them under.
Matt Bahr and Curt Hasselschwert went low-tech: ask the buyers. They put a Google Form on the order confirmation page, and people answered. Then answers like “I met Aaron at a party last week” started piling up with no order attached and no clear channel to file them under.
That gap between what a buyer says and what a marketer can act on became the product. Enquire launched on the Shopify App Store that year as a post-purchase survey wired directly to order data. In 2022 it became Fairing.
That gap between what a buyer says and what a marketer can act on became the product. Enquire launched on the Shopify App Store that year as a post-purchase survey wired directly to order data. In 2022 it became Fairing.
“Everyone thinks the survey is the simple part. Which question you ask, which answers you show, and what order they appear in all change what buyers tell you. Then you have to translate those answers into something a marketer can act on. We’ve spent years testing both.”
“Everyone thinks the survey is the simple part. Which question you ask, which answers you show, and what order they appear in all change what buyers tell you. Then you have to translate those answers into something a marketer can act on. We’ve spent years testing both.”
“Everyone thinks the survey is the simple part. Which question you ask, which answers you show, and what order they appear in all change what buyers tell you. Then you have to translate those answers into something a marketer can act on. We’ve spent years testing both.”
Curt Hasselschwert, CTO and co-founder
Eight years later, the same gap shows up everywhere.
Eight years later, the same gap shows up everywhere.
The evolution
The evolution
Beyond attribution.
Beyond attribution.
Beyond attribution.
Fixing attribution exposed a much bigger challenge: getting true, structured customer feedback across every part of the funnel. Marketers also needed to know:
Fixing attribution exposed a much bigger challenge: getting true, structured customer feedback across every part of the funnel. Marketers also needed to know:
CRO
Why checkout conversion was dropping
NPS
How customer satisfaction was trending
Customer research
Who their core persona really was
CRO
Why checkout conversion was dropping
NPS
How customer satisfaction was trending
Customer research
Who their core persona really was
What started as a basic measurement issue quickly evolved into a zero-party data problem: how do you get buyers to respond, clean up freeform text, and tie every answer to a real order?
What started as a basic measurement issue quickly evolved into a zero-party data problem: how do you get buyers to respond, clean up freeform text, and tie every answer to a real order?
Today, we make analyzing customer feedback as effortless as reading click data. By asking buyers directly, brands uncover real growth levers and put budget behind what actually works. (And yes, we coined “HDYHAU.”)
Today, we make analyzing customer feedback as effortless as reading click data. By asking buyers directly, brands uncover real growth levers and put budget behind what actually works. (And yes, we coined “HDYHAU.”)
In 2022, Enquire became Fairing
In aerodynamics, a fairing is the shell that smooths airflow over an aircraft or vehicle to reduce drag. That is our mission: smoothing out the noise in your customer data so your growth engine moves faster.
Timeline
How measurement changed, and what we built along the way.
How measurement changed, and what we built along the way.
How measurement changed, and what we built along the way.
Founders
Founders
The founders behind Fairing
The founders behind Fairing
The founders behind Fairing
Fairing is built by DTC operators and data scientists. Every product update begins the exact same way: a brand brings us a question their analytics tools can’t answer, and we build the engine to answer it.
Fairing is built by DTC operators and data scientists. Every product update begins the exact same way: a brand brings us a question their analytics tools can’t answer, and we build the engine to answer it.
Matt Bahr
CEO and co-founder
Spent about six years on the merchant side of DTC, including helping start Master & Dynamic, before building software for Shopify brands.
Curt Hasselschwert
CTO and co-founder
Wrote Fairing’s first code in 2018 and has led product and engineering since.
Matt Bahr
CEO and co-founder
Spent about six years on the merchant side of DTC, including helping start Master & Dynamic, before building software for Shopify brands.
Curt Hasselschwert
CTO and co-founder
Wrote Fairing’s first code in 2018 and has led product and engineering since.
“Ask marketers how much they rely on their post-purchase survey data, and they’ll often say eight out of ten. Ask how much they trust it, and the answer drops to two. Closing that gap is the work.”
“Ask marketers how much they rely on their post-purchase survey data, and they’ll often say eight out of ten. Ask how much they trust it, and the answer drops to two. Closing that gap is the work.”
Matt Bahr, CEO and co-founder
Careers
Careers
We’re hiring in New York.
We’re hiring in New York.
We’re hiring in New York.
A small, profitable team building the measurement layer brands actually trust.
How Fairing works
How Fairing works
What Fairing does
What Fairing does
What Fairing does
We treat post-purchase surveys as a data science problem. Actionable survey data requires 3 steps: capture the answer, analyze it, and act on it in the tools you already use.
We treat post-purchase surveys as a data science problem. Actionable survey data requires 3 steps: capture the answer, analyze it, and act on it in the tools you already use.
01
Capture →
Ask on the order confirmation page, seconds after purchase, in one tap. 30% to 70% of buyers answer.
02
Analyze →
Attribution, conversion, NPS, persona and pricing answers from the same moment, each tied to a real order.
03
Act →
Answers flow into the tools you already use, so budget moves to what actually drove the sale.
01
Capture →
Ask on the order confirmation page, seconds after purchase, in one tap. 30% to 70% of buyers answer.
02
Analyze →
Attribution, conversion, NPS, persona and pricing answers from the same moment, each tied to a real order.
03
Act →
Answers flow into the tools you already use, so budget moves to what actually drove the sale.
01: Capture
01: Capture
Engineered for more answers, and better ones
Engineered for more answers, and better ones
Engineered for more answers, and better ones
Five design choices, each tested across 1B+ questions served, get more buyers to respond and keep every answer accurate.
Five design choices, each tested across 1B+ questions served, get more buyers to respond and keep every answer accurate.
On the order confirmation page, seconds after purchase, in one tap.
Layout tuned for the phone or desktop they checked out on.
On the order confirmation page, seconds after purchase, in one tap.
A second question only when the first answer needs a name: which show, creator or AI tool.
A second question only when the first answer needs a name: which show, creator or AI tool.
Write-ins match to a real option as the buyer types.
No option wins just because it’s listed first.
Write-ins match to a real option as the buyer types.
Messy and “Other” answers get moved to the right channel in bulk.
01
Load fast ↗
Surveys that load in under a second earn far more answers.
02
Ask in the right order ↗
The first question gets the most views, so lead with what matters.
03
Keep options tight ↗
Fewer options lift completion; follow-ups add the detail.
04
Remove order bias ↗
No option should win just because it’s listed first.
05
Clean every answer ↗
Typos and “Other” write-ins land in the right channel.
Fairing research · Jan 2026
Fairing research · Jan 2026
Past 40% of buyers answering, your results hold steady.
Read the study →
02: Analyze
02: Analyze
Five things your buyers can tell you right after checkout.
Five things your buyers can tell you right after checkout.
Five things your buyers can tell you right after checkout.
Every answer is tied to a real order, so you can see how each one connects to order value and repeat purchase.
Every answer is tied to a real order, so you can see how each one connects to order value and repeat purchase.
Every stat below comes from real Fairing survey responses.
Every stat below comes from real Fairing survey responses.
01
01
Attribution
Attribution
Attribution
The AI channel your clicks can’t see.
The AI channel your clicks can’t see.
The AI channel your clicks can’t see.
02
02
Conversion rate optimization
Conversion rate optimization
Conversion rate optimization
Checkout friction lands on your biggest orders.
Checkout friction lands on your biggest orders.
Checkout friction lands on your biggest orders.
03
Customer research
Customer research
Cheaper than expected, less likely to buy again.
Cheaper than expected, less likely to buy again.
04
03
NPS
NPS
NPS
Promoters are a segment you can act on.
Promoters are a segment you can act on.
Promoters are a segment you can act on.
05
Persona
Persona
Gift buyers spend the same but are slightly less likely to buy again.
Gift buyers spend the same but are slightly less likely to buy again.
Sources: Fairing survey responses. CRO, NPS and persona: medians across 101, 175 and 166 brands, trailing 24 months. Pricing: median across 39 brands, trailing 24 months. AI: Fairing’s 158-brand study.
03: Act
03: Act
Put every answer to work
Put every answer to work
Put every answer to work
Answers sync to 25+ destinations automatically. Segment Klaviyo flows by what buyers tell you, compare survey answers against clicks in Triple Whale and GA4, and give media partners like Vibe the data to measure their own impact. With the Fairing MCP, you can also ask your survey data questions in Claude, ChatGPT or any AI client.
Answers sync to 25+ destinations automatically. Segment Klaviyo flows by what buyers tell you, compare survey answers against clicks in Triple Whale and GA4, and give media partners like Vibe the data to measure their own impact. With the Fairing MCP, you can also ask your survey data questions in Claude, ChatGPT or any AI client.
Meta
TikTok
Podscribe
Vibe
Agentio
Triple Whale
Fospha
WorkMagic
Rockerbox
Measured
Shopify
Klaviyo
GA4Google Sheets+ more
Already asking “How did you hear about us?” Get answers you can act on.
Already asking “How did you hear about us?” Get answers you can act on.
Already asking “How did you hear about us?” Get answers you can act on.
Book a demo
Our team moves your current questions into Fairing and connects your tools with you.
How Fairing compares
How Fairing compares
Any survey can ask “How did you hear about us?”
Any survey can ask “How did you hear about us?”
Any survey can ask “How did you hear about us?”
Getting an answer you can trust depends on how it’s asked, cleaned and connected.
Getting an answer you can trust depends on how it’s asked, cleaned and connected.
Building in-house? Read the hidden cost of building HDYHAU surveys →
Common questions
Common questions
Six questions every brand asks about their survey, answered with our research.
Six questions every brand asks about their survey, answered with our research.
Six questions every brand asks about their survey, answered with our research.
01
What question do I start with?
What question do I start with?
How did you hear about us?
Read the research ↗
02
How many follow-up questions should I ask?
How many follow-up questions should I ask?
still answer at questions 7 to 10
Read the research ↗
03
How do I balance response rate with resolution?
How do I balance response rate with resolution?
Read the research ↗
04
Should I randomize answer order?
Should I randomize answer order?
Fixed
Shuffled
Read the research ↗
05
Why is my response rate lower than expected?
Why is my response rate lower than expected?
of first-time customers answer when it loads in under 1s
Read the research ↗
06
What if a buyer skips the follow-up?
What if a buyer skips the follow-up?
Read the research ↗
01
What question do I start with?
How did you hear about us?
Read the research ↗
02
How many follow-up questions should I ask?
still answer at questions 7 to 10
Read the research ↗
03
How do I balance response rate with resolution?
Read the research ↗
04
Should I randomize answer order?
Fixed
Shuffled
Read the research ↗
05
Why is my response rate lower than expected?
of first-time customers answer when it loads in under 1s
Read the research ↗
06
What if a buyer skips the follow-up?
Read the research ↗
Already running a survey? Let us review it.
Already running a survey? Let us review it.
Send us your current questions and we’ll show you what’s costing you answers, using the same research behind these cards.
Send us your current questions and we’ll show you what’s costing you answers, using the same research behind these cards.
Get a survey review →
Get a survey review →
Customers
Customers
Who uses Fairing
Who uses Fairing
Who uses Fairing
3,500+ ecommerce brands, and the teams inside them who need to know why people buy.
3,500+ ecommerce brands, and the teams inside them who need to know why people buy.
Shopify
DTC brands on Shopify
DTC brands on Shopify
From first-year stores on the free plan to Shopify Plus brands past 30,000 orders a month.
Learn which marketing actually drove each sale.
Learn which marketing actually drove each sale.
Podcast · CTV · Creators · AI
Brands spending where clicks can’t follow
Brands spending where clicks can’t follow
Real budget in podcast, streaming TV, influencers and AI recommendations, where pixels lose the trail.
Name the show, channel, creator or AI tool behind each order.
Name the show, channel, creator or AI tool behind each order.
Growth · CRO · Retention
Growth, retention and CRO teams
Growth, retention and CRO teams
Marketers who own acquisition, checkout conversion, NPS and customer research.
Ask every buyer what clicks couldn’t tell you.
Ask every buyer what clicks couldn’t tell you.
Headless · WooCommerce · SFCC
Scaling brands with complex stacks
Scaling brands with complex stacks
Custom and headless storefronts, WooCommerce and Salesforce Commerce Cloud, installed through GTM, a script or Fairing SDK.
The same survey and the same clean data, whatever your checkout runs on.
The same survey and the same clean data, whatever your checkout runs on.
Shopify
DTC brands on Shopify
From first-year stores on the free plan to Shopify Plus brands past 30,000 orders a month.
Learn which marketing actually drove each sale.
Podcast · CTV · Creators · AI
Brands spending where clicks can’t follow
Real budget in podcast, streaming TV, influencers and AI recommendations, where pixels lose the trail.
Name the show, channel, creator or AI tool behind each order.
Growth · CRO · Retention
Growth, retention and CRO teams
Marketers who own acquisition, checkout conversion, NPS and customer research.
Ask every buyer what clicks couldn’t tell you.
Headless · WooCommerce · SFCC
Scaling brands with complex stacks
Custom and headless storefronts, WooCommerce and Salesforce Commerce Cloud, installed through GTM, a script or Fairing SDK.
The same survey and the same clean data, whatever your checkout runs on.
Customers
Customers
3,500+ brands run Fairing. Here is what they say.
3,500+ brands run Fairing. Here is what they say.
3,500+ brands run Fairing. Here is what they say.
“
“
We were previously on Kno which is a solid place to start not thinking too much of the Post Purchase Survey until I got a walk through of Fairing. Their integrations and the data you can pull and connect to are next level. If you are looking to get a way better understanding of your attribution and the ability to connect these data points to all your channels this is the tool for you.
Their integrations and the data you can pull and connect to are next level. If you are looking to get a way better understanding of your attribution… this is the tool for you.
JIYU
JIYU
United States · Shopify App Store, September 2026
United States · Shopify App Store · Sep 2026
United States · Shopify App Store · Sep 2026
“The Fairing team has been an incredible thought partner regarding how to further enhance our post checkout surveys to ask questions better, make the experience easier for our customers to respond, and clean up responses so they are more actionable for our team.”
“The Fairing team has been an incredible thought partner regarding how to further enhance our post checkout surveys…”
Mando
Mando
United States · February 2025
United States · February 2025
“Fairing has become our go-to for understanding where customers actually first heard about us (and when) and collecting other insights we’re in need of. Super simple to set up - it’s helped us make sharper calls on where to spend, especially when we know customers are shopping cross channel.”
MOTHER ✸ ROOT
United Kingdom · October 2026
5.0
5.0
5.0
★★★★★
194 of 196 reviews are five stars on the Shopify App Store
194 of 196 reviews are five stars on the Shopify App Store
Read all reviews on the Shopify App Store ↗
Read all reviews on Shopify ↗
Read all reviews on Shopify ↗
What merchants think (Shopify’s review summary): Merchants say this app is extremely easy and fast to set up, delivering highly trusted “how did you hear about us?” and first-touch attribution data. … Support is described as elite, strategic, and very responsive.
Built to grow with you
Built to grow with you
Start free. Scale to enterprise.
Start free. Scale to enterprise.
Start free. Scale to enterprise.
The same product at every stage, from your first few hundred orders to tens of thousands a month.
Free to start
Free up to 200 orders a month, so you can ask your first question today.
Scales with your volume
Paid plans grow with your monthly orders, with a 14-day free trial and no credit card.
Ready for Plus and beyond
A Shopify Plus Certified App Partner, with enterprise plans for brands past 30,000 orders a month.
Free to start
Free up to 200 orders a month, so you can ask your first question today.
Scales with your volume
Paid plans grow with your monthly orders, with a 14-day free trial and no credit card.
Ready for Plus and beyond
A Shopify Plus Certified App Partner, with enterprise plans for brands past 30,000 orders a month.
See plans and pricing →
Research
Research
Explore Fairing’s research and benchmarks
Explore Fairing’s research and benchmarks
Explore Fairing’s research and benchmarks
Our own findings from 1B+ questions served, with the sample and timeframe on every number.
Fairing, answered
Fairing, answered
Fairing, answered
What is Fairing?
Fairing is a post-purchase survey platform for ecommerce brands. It asks buyers how they heard about you on the order confirmation page, follows up to name the specific show, creator or AI tool, and sends every answer to the tools you already use, like Klaviyo, GA4 and Triple Whale.
How long does setup take?
Minutes, with no developer needed. On Shopify it is a one-click install from the App Store. Everywhere else, Fairing installs with Google Tag Manager or a script, and our team helps you set up your first questions.
Does Fairing work outside Shopify?
Yes. Shopify is the one-click path, and Fairing also runs on headless and custom storefronts, WooCommerce and Salesforce Commerce Cloud, through Google Tag Manager, a script or the Fairing SDK.
How much does Fairing cost?
Fairing is free up to 200 orders a month. Paid plans scale with your monthly order volume and start with a 14-day free trial, no credit card required. Advanced Attribution is an optional add-on. Current plans are on fairing.co/pricing.
Is Fairing built for small brands or large ones?
Both. Brands start free and grow into plans built for 30,000+ orders a month, on the same product. Fairing is a Shopify Plus Certified App Partner, and 3,500+ brands run it, from first-year stores to household names.
Does Fairing do more than attribution?
Yes. Attribution is the core, and the same post-purchase moment powers NPS, personalization through tools like Klaviyo, customer research and conversion insights. You can ask several questions in one Question Stream.
How does Fairing fit with my attribution tools and MMM?
Alongside them. Pixel tools, MMM and lift tests measure clicks, aggregate lift and incrementality. Fairing adds the buyer’s own account of what moved them, tied to a real order, and sends it to tools like Triple Whale and GA4 so you can compare.
© 2026 Fairing. All rights reserved.
© 2026 Fairing. All rights reserved.
© 2026 Fairing. All rights reserved.
LIMITED TIME
Get a $100 gift card when you take a Fairing demo.
See how Fairing shows you where your customers actually come from, then walk away with $100 for your time.
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