Unlocking Direct-From-Consumer Insights
Fairing operationalizes zero-party data, so brands can stop renting relationships from third parties, and start building mutual benefit with their customers.
Our mission is to operationalize direct-from-consumer data by becoming an always-on utility provider for customer insights.
We bring speed & scale to survey data, generating more responses in a week than many leading consumer insights tools generate in a year.
We are a seed stage startup backed by top investors including True Ventures, V1.VC, FiDi Ventures, Hawke Ventures, and more. Angel investors include the co-founders and early employees of Postscript, Recharge, Klaviyo, and more. We’re pursuing nimble and sustainable growth on the cusp of a customer relationship revolution.
How we work
As a team, we aim to operate on the following principles:
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Stand behind your work
When obstacles present themselves, take ownership for making progress resourcefully.
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Practice radical transparency
If you can’t share a piece of information in confidence, you should be able to share your reasoning in confidence.
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Give more than you take
Assume the best in your coworkers, and hold leadership accountable to ensuring those assumptions are safe.
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Commit to documentation
Written communication is a contract that ensures shared perspectives and clarity in accountability.
Get in touch
We'd love to hear from you! Reach out to us at [email protected] whether you have questions, feedback, or just want to discuss the power of direct-from-consumer insights.