May 6, 2024 Attribution HDYHAU Answer Options: Why eCommerce Brands Use What They Use Discover how you can tailor answer options for maximum impact in your HDYHAU surveys and leverage features like Response Clarification for data collection. by Bryan Teo
April 22, 2024 Attribution Setting up HDYHAU Attribution Surveys for Your Online Business Learn how to implement HDYHAU surveys on your eCommerce platforms with step-by-step integration guides and ways your business can collect valuable data. by Bryan Teo
April 8, 2024 Attribution Attribution: Fairing's All-In-One Glossary Discover Fairing's comprehensive glossary covering essential terms in attribution for Direct-to-Consumer, B2B SaaS, and Mobile Applications. by Bryan Teo
April 1, 2024 Attribution Elevating your eCommerce Business with How Did You Hear About Us Discover how HDYHAU surveys have revolutionized eCommerce data analysis, offering qualitative insights that complement quantitative metrics. by Bryan Teo
March 21, 2024 Attribution The Most Powerful Question in eCommerce: How Did You Hear About Us? (HDYHAU) In eCommerce, HDYHAU is pivotal for customer acquisition. Learn more about eCommerce and how other businesses utilize it as a weapon in the industry. by Bryan Teo
March 6, 2024 Attribution Feature Highlight: Ask HDYHAU in Your Customers’ Native Language Fairing's language translation for post-purchase surveys enables higher response rates and improved customer experience in their native language. by Isaac Lee
September 28, 2023 Attribution Unlocking the Power of Package Inserts with Fairing's Attribution Technology Explore the transformative impact of attribution surveys on package inserts, revealing how it turns 'failing' campaigns into success stories. by Eric Smith, Incremental Media
July 7, 2023 Attribution Feature Release: Auto-Suggest When customers type in responses, they can now choose from existing responses with our Auto-Suggest feature. Keeping your survey data clean and organized. by Micah Elerson
July 5, 2023 Attribution How to Master the Art of Tracking Influencer Marketing Campaigns Discover effective ways to track and measure your influencer marketing performance. Optimize results by aligning objectives, utilizing tracking methods & analyzing data. by Micah Elerson
May 23, 2023 Attribution How Fairing Helped The Oodie Cozy Up To A Growing TikTok Media Investment This Australia-based global brand is cornering the market on light-hearted comfort. Here’s how they make customer listening part of their operating advantage. by Mitch Turck
April 17, 2023 Attribution Fairing’s Dark Attribution ROI Calculator Lighting up dark attribution is Fairing’s speciality, and we’ve surveyed the market to calculate just how much ROI brands can gain from that data alone. by Micah Elerson
April 16, 2023 Attribution Solving Podcast Attribution With Fairing’s Post-Purchase Surveys The ground truth in podcast attribution comes from your customers, so we enlisted the help of numerous podcast ad experts to show just how reliable it is. by Matt Bahr
April 12, 2023 Attribution How Playboy Attracts Growth Through Customer Listening With the help of WITHIN’s integrated marketing strategies and Fairing’s zero party data, Playboy is able to manage its juggernaut brand effect. by Alden Morse
April 4, 2023 Attribution Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem In this Design To Convert podcast episode, Fairing's CEO discusses customer data collection, bias prevention, and use cases for merchants. by Matt Bahr
March 24, 2023 Attribution “How Did You Hear About Us?” Question Variations for Optimized Attribution Gain unique insights into attribution, customer behavior, and diversification of your marketing channels with the right variation of "How did you hear about us?" survey question. by Matt Bahr
February 12, 2023 Attribution No Marketing Measurement Method is Perfect (And What You Can Do About It) Marketing measurement will never be complete, nor would you want it to be. Rockerbox & Fairing discuss how a brand's measurement advantage comes through holistic learning & execution. by Matt Bahr
December 14, 2022 Attribution Webinar: Masterclass With Brandon Amoroso Of Electriq Our latest masterclass webinar features Electriq founder Brandon Amoroso, showing off exactly how he's been using Fairing for years to build a zero party data advantage for his brands. by Mitch Turck
November 16, 2022 Attribution Solving The Problem Of Unattributed Conversions With Rockerbox Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think. by Matt Bahr
June 14, 2022 Attribution Calibrating Your Marketing Mix Model With Post-Purchase Survey Data "Marketers can no longer rely on a single source of truth when it comes to marketing attribution." by Matt Bahr and Michael Taylor
May 17, 2022 Attribution Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to Fairing customers, their growth strategy sings some other familiar tunes. by Alden Morse
December 14, 2021 Attribution Offline Attribution Via Survey Methodology Fairing collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement. by Krystina Rubino Lindsay Piper Shaw
August 4, 2021 Attribution Baseline Surveys: How To Reach Those Hard-To-Measure Spots A baseline survey, for our purposes here, informs the natural response rates for choices that may soon shift due to a marketing initiative. You run baseline surveys beforehand (often 30-60 days prior to a new initiative), so you can have a more accurate reading on lift after the fact. by Matt Bahr
July 13, 2021 Attribution Measuring Word Of Mouth: The Invisible Elephant In The Room What’s big, gray, and responsible for 20-50% of purchasing decisions? It’s the elephant in the room known as Word Of Mouth. by Matt Bahr
June 6, 2021 Attribution Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources. by Matt Bahr
March 13, 2021 Attribution The Complete Guide To Attribution Surveys Solving attribution with one simple question, “How did you hear about us?” by Matt Bahr
