Fairing's Partner Program is now live!
With continued shared growth in mind, we’re thrilled to announce the much-anticipated launch of Fairing’s Partnership Program.
by Charlotte Talesnick
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Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x
Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to Fairing customers, their growth strategy sings some other familiar tunes.
by Alden Morse
Baseline Surveys: How To Reach Those Hard-To-Measure Spots
A baseline survey, for our purposes here, informs the natural response rates for choices that may soon shift due to a marketing initiative. You run baseline surveys beforehand (often 30-60 days prior to a new initiative), so you can have a more accurate reading on lift after the fact.
by Matt Bahr