Category 'Attribution'

November 7, 2023 Company

Fairing's Partner Program is now live!

With continued shared growth in mind, we’re thrilled to announce the much-anticipated launch of Fairing’s Partnership Program.

by Charlotte Talesnick

Discover content by category.

All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Zero Party Data

July 7, 2023 Attribution

Feature Release: Auto-Suggest

When customers type in responses, they can now choose from existing responses with our Auto-Suggest feature. Keeping your survey data clean and organized.

by Micah Elerson

July 5, 2023 Attribution

How to Master the Art of Tracking Influencer Marketing Campaigns

Discover effective ways to track and measure your influencer marketing performance. Optimize results by aligning objectives, utilizing tracking methods & analyzing data.

by Micah Elerson

May 23, 2023 Attribution

How Fairing Helped The Oodie Cozy Up To A Growing TikTok Media Investment

This Australia-based global brand is cornering the market on light-hearted comfort. Here’s how they make customer listening part of their operating advantage.

by Mitch Turck

April 17, 2023 Attribution

Fairing’s Dark Attribution ROI Calculator

Lighting up dark attribution is Fairing’s speciality, and we’ve surveyed the market to calculate just how much ROI brands can gain from that data alone.

by Micah Elerson

April 16, 2023 Attribution

Solving Podcast Attribution With Fairing’s Post-Purchase Surveys

The ground truth in podcast attribution comes from your customers, so we enlisted the help of numerous podcast ad experts to show just how reliable it is.

by Matt Bahr

April 12, 2023 Attribution

How Playboy Attracts Growth Through Customer Listening

With the help of WITHIN’s integrated marketing strategies and Fairing’s zero party data, Playboy is able to manage its juggernaut brand effect.

by Alden Morse

April 4, 2023 Attribution

Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem

In this Design To Convert podcast episode, Fairing's CEO discusses customer data collection, bias prevention, and use cases for merchants.

by Matt Bahr

March 24, 2023 Attribution

“How Did You Hear About Us?” Question Variations for Optimized Attribution

Gain unique insights into attribution, customer behavior, and diversification of your marketing channels with the right variation of "How did you hear about us?" survey question.

by Matt Bahr

February 12, 2023 Attribution

No Marketing Measurement Method is Perfect (And What You Can Do About It)

Marketing measurement will never be complete, nor would you want it to be. Rockerbox & Fairing discuss how a brand's measurement advantage comes through holistic learning & execution.

by Matt Bahr

December 14, 2022 Attribution

Webinar: Masterclass With Brandon Amoroso Of Electriq

Our latest masterclass webinar features Electriq founder Brandon Amoroso, showing off exactly how he's been using Fairing for years to build a zero party data advantage for his brands.

by Mitch Turck

November 16, 2022 Attribution

Solving The Problem Of Unattributed Conversions With Rockerbox

Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think.

by Matt Bahr

June 14, 2022 Attribution

Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

"Marketers can no longer rely on a single source of truth when it comes to marketing attribution."

by Matt Bahr and Michael Taylor

May 17, 2022 Attribution

Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to Fairing customers, their growth strategy sings some other familiar tunes.

by Alden Morse

December 14, 2021 Attribution

Offline Attribution Via Survey Methodology

Fairing collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement.

by Krystina Rubino Lindsay Piper Shaw

August 4, 2021 Attribution

Baseline Surveys: How To Reach Those Hard-To-Measure Spots

A baseline survey, for our purposes here, informs the natural response rates for choices that may soon shift due to a marketing initiative. You run baseline surveys beforehand (often 30-60 days prior to a new initiative), so you can have a more accurate reading on lift after the fact.

by Matt Bahr

July 13, 2021 Attribution

Measuring Word Of Mouth: The Invisible Elephant In The Room

What’s big, gray, and responsible for 20-50% of purchasing decisions? It’s the elephant in the room known as Word Of Mouth.

by Matt Bahr

June 6, 2021 Attribution

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources.

by Matt Bahr

March 13, 2021 Attribution

The Complete Guide To Attribution Surveys

Solving attribution with one simple question, “How did you hear about us?”

by Matt Bahr

January 5, 2021 Attribution

The Post-Purchase Survey: A Vital Marketing Attribution Tool

The order confirmation page: a window of massive opportunity.

by Matt Bahr

December 27, 2020 Attribution

Introducing: Response Clarification

A simple and effective way to immediately follow up on a customer response.

by Matt Bahr

April 13, 2020 Attribution

Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.

by Matt Bahr

February 1, 2020 Attribution

The Scariest Word In Marketing Attribution: Direct

The scourge of marketing sources goes by many names':' "Unknown", "None", "Dark", "Other"... but in many circles, he is known simply as, "Direct".

by Matt Bahr

January 14, 2020 Attribution

When To Start Diversifying Your Media Spend

For an entire generation of Ecommerce marketers, growth was about as complicated as making a mimosa. Not anymore.

by Matt Bahr

How Fairing Helped The Oodie Uncover a 13x Underspend on TikTok Advertising

How Fairing Helped The Oodie Uncover a 13x Underspend on TikTok Advertising

Fairing's Partner Program is now live!

Discover content by category.

Feature Release: Auto-Suggest

How to Master the Art of Tracking Influencer Marketing Campaigns

How Fairing Helped The Oodie Cozy Up To A Growing TikTok Media Investment

Fairing’s Dark Attribution ROI Calculator

Solving Podcast Attribution With Fairing’s Post-Purchase Surveys

How Playboy Attracts Growth Through Customer Listening

Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem

“How Did You Hear About Us?” Question Variations for Optimized Attribution

No Marketing Measurement Method is Perfect (And What You Can Do About It)

Webinar: Masterclass With Brandon Amoroso Of Electriq

Solving The Problem Of Unattributed Conversions With Rockerbox

Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

Offline Attribution Via Survey Methodology

Baseline Surveys: How To Reach Those Hard-To-Measure Spots

Measuring Word Of Mouth: The Invisible Elephant In The Room

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

The Complete Guide To Attribution Surveys

The Post-Purchase Survey: A Vital Marketing Attribution Tool

Introducing: Response Clarification

Making The Best Of A Tough Situation

The Scariest Word In Marketing Attribution: Direct

When To Start Diversifying Your Media Spend