With thousands of Shopify and Shopify Plus customers already using Fairing’s best-in-class post-purchase survey solution, we’re excited to join the Shopify Plus Certified Apps Program.
Fairing joins a rarefied cohort of technology solutions built for the Shopify Plus merchant with trust and speed in mind—only the top 100 out of 8,000 apps on the Shopify App Store have been recognized as Plus Certified. Our inclusion in the latest cohort of Plus Certified Apps further underscores our commitment to delivering zero-party, direct-from-consumer insights for the Shopify ecosystem.
By choosing a Plus-certified app like Fairing, Shopify Plus merchants can expect the highest standards of customer data protection, seamless integration with the Shopify platform, and 24/7 support from Plus Certified Apps like Fairing.
Solving the age-old issue of attribution
Brand campaigns, out-of-home advertising, and word of mouth are some of the oldest forms of marketing, and also the hardest to track. E-commerce merchants continue to invest heavily in these channels, trusting that it ladders up to an improvement in conversion rates and customer acquisition over time.
Fairing gives brands the ability to ask their customers “How did you hear about us?” at the point of purchase, before clarifying further with follow-up questions that help brands further personalize their interactions with the customer, or to collect insights on how they could improve their purchase experience further.
Seamless integration with Shopify
Fairing’s integration with Shopify has been a cornerstone of our customers’ success with us. Most customers have their first question published and collecting data in minutes, before analyzing that data with Fairing’s powerful suite of in-app analytics.
Curt Hasselschwert, Fairing's CTO, had this to say:
We’re constantly adapting and improving the way we send and receive zero-party data from Shopify customers. Most recently, we launched support for Shopify POS, bringing formerly online-only surveys to customers with both click and mortar locations.
The future of dark attribution is bright
Having been recognized as a Shopify Plus Certified App, Fairing CEO Matt Bahr has his sights on bringing better attribution and better data to all Shopify merchants:
At Fairing, we price our product by volume and not by features. This was important to us—we believe that we grow as our customers grow, and our customers scale and grow best when they have ungated access to zero-party data direct from their own customers.