April 24, 2023 Zero Party Data Produce Zero Party Data at Scale: Guide for Ecommerce Stores Unlock the power of zero party data at scale for your ecommerce store. Overcome challenges, capture valuable insights, and enhance personalization with data directly from your customers. by Mitch Turck
April 18, 2023 Personalization How Customer Segmentation Can Enrich Your Shopify Ecommerce Sales Learn how to use customer segmentation to increase your Shopify ecommerce sales. These best practices inside will give your DTC brand a competitive advantage in segmenting Shopify customers. by Micah Elerson
April 18, 2023 Integrations Boost Your Store's Performance With The 9 Best Shopify Apps Are you looking for the marketing operations tools that have taken Shopify’s fastest-growing stores to the next level? Check out this list of the best 9 Shopify apps. by Micah Elerson
April 17, 2023 Attribution Fairing’s Dark Attribution ROI Calculator Lighting up dark attribution is Fairing’s speciality, and we’ve surveyed the market to calculate just how much ROI brands can gain from that data alone. by Micah Elerson
April 16, 2023 Attribution Solving Podcast Attribution With Fairing’s Post-Purchase Surveys The ground truth in podcast attribution comes from your customers, so we enlisted the help of numerous podcast ad experts to show just how reliable it is. by Matt Bahr
April 12, 2023 Research Empowering DTC Brands With The Power Of Brand Lift Survey Questions Discover how brand lift survey questions can revolutionize your marketing strategy. Delivering actionable insights and personalized solutions for direct-to-consumer (DTC) brands. by Matt Bahr
April 12, 2023 Attribution How Playboy Attracts Growth Through Customer Listening With the help of WITHIN’s integrated marketing strategies and Fairing’s zero party data, Playboy is able to manage its juggernaut brand effect. by Alden Morse
April 11, 2023 Personalization 3 Examples of Effective Ecommerce Personalization The unlock of personalization is that it improves customer satisfaction while nurturing LTV. Learn how to use post-purchase surveys to tailor you marketing strategy with these 3 ecommerce personalization examples. by Micah Elerson
April 9, 2023 Integrations How to Recreate Google UA’s Source/Medium Report in GA4 for Ecommerce Learn how to recreate UA’s Source/Medium report in GA4 using two different methods. Discover the benefits of rebuilding this report for ecommerce companies & pros and cons of the two methods. by Matt Bahr
April 5, 2023 Research 6 Market Research Questions to Help DTC Brands Understand Their Customers Learn the right DTC market research questions that enrich insights on your customers' behavior and preferences. Read on to discover our first six recommended questions. by Micah Elerson
April 4, 2023 Attribution Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem In this Design To Convert podcast episode, Fairing's CEO discusses customer data collection, bias prevention, and use cases for merchants. by Matt Bahr
March 29, 2023 Company QOTD: Have You Used ChatGPT To Shop For New Products? If you think it’s too early to think about ChatGPT and AI-assisted shopping as an exposure channel for your DTC brand… think again. by Mitch Turck
March 27, 2023 Zero Party Data Survey Question Types Explained With Examples For Ecommerce Brands Ecommerce brands have particular needs when it comes to survey question types. Discover how Fairing’s examples enrich marketing attribution, CRO, personalization and retention. by Mitch Turck
March 24, 2023 Attribution “How Did You Hear About Us?” Question Variations for Optimized Attribution Gain unique insights into attribution, customer behavior, and diversification of your marketing channels with the right variation of "How did you hear about us?" survey question. by Matt Bahr
March 22, 2023 Integrations Integrate Your Fairing Zero Party Data As A Source In Segment The Fairing x Segment integration enables enterprise brands to send Fairing response events to their Segment instance, adding a ground truth source to their customer profiles. by Micah Elerson
March 22, 2023 Research Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys Improve your customer experience with by asking feedback survey questions post-purchase. Get actionable insights to power marketing automation. by Micah Elerson
March 20, 2023 Company What Is A Fairing? After rebranding from EnquireLabs to Fairing, we’ve occasionally gotten the question: what does it mean? Pull up a seat and put on your most aerodynamic helmet as we dive into the metaphor of a fairing. by Mitch Turck
March 17, 2023 Zero Party Data Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively) Levitate Foundry explains why (and how) agencies should embrace zero-party data as a pillar of marketing strategy. by Mitch Turck
March 15, 2023 Research Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys See how Part and Sum used post-purchase survey data to reveal the synergistic effects of a jewelry brand's online and wholesale channels. by Mitch Turck
March 8, 2023 Integrations Google Sheets Integration: Auto-Export Your Survey Data Save hours by automatically updating post-purchase survey data in any Google Sheet of your choosing, via the Fairing Data Sync extension. by Matt Bahr
March 5, 2023 Integrations Integrating Your Zero Party Data With Klaviyo For Segmentation Segmentation is Klaviyo's superpower, and using it to your competitive advantage rests on your zero party data strategy. Fairing provides examples and how-to guidance inside. by Micah Elerson
March 2, 2023 Zero Party Data 3 Examples Of Improving Customer Experience with Zero-Party Data Examples of how companies like L’Oreal are using zero-party data they collect to improve marketing and personalization strategies. by Micah Elerson
February 28, 2023 Zero Party Data Zero-Party Data vs First-Party Data: Know the Difference Brands seeking actionable data from their customers are shifting focus to first & zero-party data. Here are the pros and cons of both data-capturing methods. by Mitch Turck
February 28, 2023 Personalization New Question Type: Date Fairing’s new Date survey question type collects birthdays, weddings and other personalization occasions, using two distinct date formats for optimal completion rate. by Micah Elerson
February 27, 2023 Personalization QOTD: When Is Your Birthday? Fairing’s Question Of The Day, ”When Is Your Birthday?”, can be paired with other zero party data insights to become a powerhouse of well-timed personalization. by Mitch Turck