September 6, 2023 Personalization QOTD: Which Of These Best Describes You? Our latest QOTD takes a deep dive into the world of personalization. With it, we're unwrapping the secrets to striking that personal chord with every customer. by Micah Elerson
May 4, 2023 Personalization Top 6 Post-Purchase Survey Questions For Personalization With Examples Discover the power of personalization survey questions for DTC brands. Leverage Fairing's speed & scale advantage to optimize your marketing efforts. by Micah Elerson
April 18, 2023 Personalization How Customer Segmentation Can Enrich Your Shopify Ecommerce Sales Learn how to use customer segmentation to increase your Shopify ecommerce sales. These best practices inside will give your DTC brand a competitive advantage in segmenting Shopify customers. by Micah Elerson
April 11, 2023 Personalization 3 Examples of Effective Ecommerce Personalization The unlock of personalization is that it improves customer satisfaction while nurturing LTV. Learn how to use post-purchase surveys to tailor you marketing strategy with these 3 ecommerce personalization examples. by Micah Elerson
February 28, 2023 Personalization New Question Type: Date Fairing’s new Date survey question type collects birthdays, weddings and other personalization occasions, using two distinct date formats for optimal completion rate. by Micah Elerson
February 27, 2023 Personalization QOTD: When Is Your Birthday? Fairing’s Question Of The Day, ”When Is Your Birthday?”, can be paired with other zero party data insights to become a powerhouse of well-timed personalization. by Mitch Turck
February 1, 2023 Personalization QOTD: Do People Follow You For [Vertical] Advice? Fairing’s Question Of The Day, ”Do people follow you for [vertical] advice?”, nurtures development of your influencer marketing both internally and externally. by Mitch Turck
November 2, 2022 Personalization QOTD: Are You Switching From Another Brand? Fairing’s Question Of The Day fuels consumer research by asking ”Are You Switching From Another Brand?” Use it for competitor analysis & personalization. by Mitch Turck
September 5, 2022 Personalization Segmentation Will Save Your BFCM Customer segmentation doesn’t have to be a guessing game. If you don’t have the data to win the BFCM inbox battle, all you need to do is ask for it. by Micah Elerson
November 23, 2021 Personalization Success Story: Pastreez Solves The Buyer vs. User Problem With Post-Purchase Surveys An Fairing client success story, using post-purchase surveys to segment customer types, dissect AOV, and improve marketing attribution. by Mitch Turck
November 17, 2021 Personalization QOTD: Who Is This Purchase For? The Buyer vs User Problem With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC! by Mitch Turck