September 8, 2023 Research Why Practical Personas Are The Future For DTC Brands Consumers crave genuine connections and brands that really get them. For DTC brands, practical personas are the bridge to that authentic relationship. by Micah Elerson
August 29, 2023 Research What’s The Difference Between A Traditional And A Practical Persona? Dive into practical vs. traditional personas. Uncover which resonates with your brand. Boost customer understanding with Fairing. by Micah Elerson
August 15, 2023 Research The Ultimate Guide To Practical Personas Unlock real-time customer insights with 'The Ultimate Guide To Practical Personas.' Explore the benefits of leveraging direct-from-consumer data. by Micah Elerson
August 8, 2023 Research Unveiling The Power Of Practical Personas In DTC Marketing Unlike traditional personas, practical personas are dynamic profiles built from real-time DFC data. Learn how to implement practical personas with examples. by Micah Elerson
July 19, 2023 Research Feature Release: NPS Question Type Start collecting direct-from-consumer data today with Fairing's New NPS Question Type. Dive into deeper customer insights with strategic follow-up questions. by Micah Elerson
July 14, 2023 Research What Are Practical Personas? Traditional personas can be a bit, well, traditional. Allow us to introduce you to practical personas built on real-time, direct-from-consumer data. by Micah Elerson
May 16, 2023 Research Unlocking Customer Insights With Psychographic Survey Questions Move beyond traditional demographics with psychographic questions. Tailor your marketing efforts based on their attitudes, aspirations, and hidden motivations. by Mitch Turck
April 12, 2023 Research Empowering DTC Brands With The Power Of Brand Lift Survey Questions Discover how brand lift survey questions can revolutionize your marketing strategy. Delivering actionable insights and personalized solutions for direct-to-consumer (DTC) brands. by Matt Bahr
April 5, 2023 Research 6 Market Research Questions to Help DTC Brands Understand Their Customers Learn the right DTC market research questions that enrich insights on your customers' behavior and preferences. Read on to discover our first six recommended questions. by Micah Elerson
March 22, 2023 Research Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys Improve your customer experience with by asking feedback survey questions post-purchase. Get actionable insights to power marketing automation. by Micah Elerson
March 15, 2023 Research Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys See how Part and Sum used post-purchase survey data to reveal the synergistic effects of a jewelry brand's online and wholesale channels. by Mitch Turck
January 8, 2023 Research QOTD: What's Your Favorite Podcast? Fairing’s Question Of The Day, ”What's your favorite podcast?”, uses zero party data to clue you into marketing channel diversification opportunities. by Mitch Turck
June 8, 2022 Research The Known-Unknowns Matrix In Ecommerce DTC brands building a sustainable competitive advantage need ground truth data, and along with it, a grasp on the Ecommerce Known-Unknowns Matrix. by Mitch Turck
September 29, 2021 Research How To Use Your Sales Associates To Learn Even More About Your customer Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis. by Leigh Sevin
September 1, 2021 Research Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't. by Sam McNerney
April 20, 2021 Research QOTD - When Are You Going To Buy Again? Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage. by Mitch Turck