Category 'Research'

February 6, 2025 Research

Anomaly Detection in Survey Data: Spotting the Unexpected in E-Commerce

Reliable survey data depends on flawless delivery. We rebuilt our anomaly detection system to ensure every survey appears on your Thank You and Order Confirmation pages, where multiple scripts can interfere with survey delivery.

by Enia Xhakaj

January 27, 2025 Research

Making Sense of Time: How We Organized Millions of Free-Form Responses with Natural Language Processing (NLP)

Recently, a Fairing customer came to us wanting to categorize more than 100,000 responses to their open-ended question “When did you first hear about us?” to one of six categories. This question is integral for figuring out time-lag and can inform how you analyze other measurement methodologies.

by Enia Xhakaj

January 14, 2025 Research

Extrapolating Attribution Survey Responses and Channel Revenue From Partial Response Rates

Marketing teams using "How did you hear about us?" (HDYHAU) surveys face a persistent challenge: partial response rates. Without a complete set of responses, critical budget decisions often rest on incomplete data. This creates a fundamental question: how can we confidently attribute channel revenue with limited survey responses?

by Enia Xhakaj

October 16, 2024 Research

The Complete Guide to Secondary Research in 2024

Unlock insights with a complete guide to secondary research in 2024. Learn how to gather and analyze existing data, leverage industry sources, and uncover trends.

by Bryan Teo

October 14, 2024 Research

Comparing Churn Rate, Turnover Rate, and Attrition Rate for eCommerce

Compare attrition, turnover, and retention rates to optimize workforce and customer strategies in eCommerce. Learn to track and improve business performance.

by Bryan Teo

October 2, 2024 Research

Automating Enterprise Workflows for eCommerce Domination

Use enterprise automation to streamline workflows, enhance customer satisfaction, and scale your eCommerce operations. Learn how to integrate it successfully.

by Bryan Teo

September 25, 2024 Research

Leveraging Cloud Automation Tools for eCommerce Success

Streamline your eCommerce business with cloud automation tools to boost efficiency, scalability, and customer experience by automating key processes like inventory and orders.

by Bryan Teo

September 23, 2024 Research

eCommerce Automation: Strategies for Success With Data Automation

Automate eCommerce processes and optimize your business with data automation. Streamline tasks, improve efficiency, and leverage insights to drive growth and customer engagement.

by Bryan Teo

September 18, 2024 Research

Mastering eCommerce Marketing Automation: Strategies for Success

Master eCommerce marketing automation with strategies that streamline your operations, enhance personalization, and drive growth. Discover key tactics for success today!

by Bryan Teo

September 16, 2024 Research

eCommerce Automation: A Game-changer For Your Business

Discover how eCommerce automation can revolutionize your business. Streamline operations, enhance customer experiences, and boost efficiency with cutting-edge automation tools.

by Bryan Teo

September 11, 2024 Research

AI and Cloud Computing: The Future of Cloud eCommerce

Discover how AI and cloud computing are revolutionizing eCommerce. Explore their integration and learn how to optimize operations and enhance customer experiences.

by Bryan Teo

September 2, 2024 Research

Cloud eCommerce: Comparing On-Premises vs. Cloud Solutions

Compare on-premises vs. cloud eCommerce solutions to discover which platform best suits your business for scalability, flexibility, and long-term growth.

by Bryan Teo

August 28, 2024 Research

Cloud Architecture Fundamentals for Cloud eCommerce

Explore the essentials of Cloud Architecture for eCommerce. Learn how it underpins performance, scalability, and security to optimize your online store's success.

by Bryan Teo

August 26, 2024 Research

Cloud eCommerce: The Future of Online Retail

Discover how Cloud eCommerce is transforming online retail with scalable, cost-effective solutions. Explore the benefits, challenges, and future trends in this guide.

by Bryan Teo

August 21, 2024 Research

Mastering eCommerce Metrics: Reach vs Impressions

Understand the crucial difference between reach and impressions in eCommerce. Learn to leverage these metrics to boost brand visibility and optimize campaigns.

by Bryan Teo

August 19, 2024 Research

Mastering eCommerce Metrics: Click-Through Rate

Boost your eCommerce success by mastering click-through rates (CTR). Learn how to track, improve, and leverage CTR to drive more traffic and conversions.

by Bryan Teo

August 14, 2024 Research

Mastering eCommerce Metrics: Bounce Rate

Master eCommerce metrics like bounce rate. Learn what it means, how to calculate it, and strategies to reduce it for better site performance.

by Bryan Teo

August 12, 2024 Research

Mastering eCommerce Metrics: Sales Conversion Rates

Master eCommerce metrics with our guide to sales conversion rates. Learn how to optimize your funnel and boost revenue by converting more leads into customers.

by Bryan Teo

August 7, 2024 Research

Mastering eCommerce Metrics: Average Order Value (AOV)

Struggling to decode eCommerce metrics? Our guide breaks down the KPIs that truly matter, helping you make data-driven decisions and boost your online store.

by Bryan Teo

August 5, 2024 Research

Mastering eCommerce Metrics: A Guide for Online Merchants

Struggling to decode eCommerce metrics? Our guide breaks down the KPIs that truly matter, helping you make data-driven decisions and boost your online store.

by Bryan Teo

July 31, 2024 Research

The Future of B2B SaaS with AI

Discover how AI is transforming B2B SaaS, enhancing functionalities, efficiency, and growth. Explore the future of AI in B2B SaaS and its benefits.

by Bryan Teo

July 29, 2024 Research

How B2B SaaS Can Solve Business Problems

Explore how B2B SaaS tools solve business challenges, streamline operations, and drive growth. Learn about top tools and practical insights for integration.

by Bryan Teo

July 24, 2024 Research

Understanding The Difference Between B2B SaaS and Enterprise SaaS

Enterprise SaaS is a subset of B2B SaaS. Discover the similarities and differences between them and how they can help your business in this comprehensive guide.

by Bryan Teo

July 22, 2024 Research

B2B SaaS in the eCommerce Industry

Explore the impact of B2B SaaS on eCommerce, discover key benefits, and learn how it drives growth for businesses in this comprehensive guide.

by Bryan Teo

July 15, 2024 Research

AI in Market Research

Discover how AI revolutionizes market research by automating data analysis, enhancing predictive insights, and providing deeper consumer understanding.

by Bryan Teo

Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Discover content by category.

Anomaly Detection in Survey Data: Spotting the Unexpected in E-Commerce

Making Sense of Time: How We Organized Millions of Free-Form Responses with Natural Language Processing (NLP)

Extrapolating Attribution Survey Responses and Channel Revenue From Partial Response Rates

The Complete Guide to Secondary Research in 2024

Comparing Churn Rate, Turnover Rate, and Attrition Rate for eCommerce

Automating Enterprise Workflows for eCommerce Domination

Leveraging Cloud Automation Tools for eCommerce Success

eCommerce Automation: Strategies for Success With Data Automation

Mastering eCommerce Marketing Automation: Strategies for Success

eCommerce Automation: A Game-changer For Your Business

AI and Cloud Computing: The Future of Cloud eCommerce

Cloud eCommerce: Comparing On-Premises vs. Cloud Solutions

Cloud Architecture Fundamentals for Cloud eCommerce

Cloud eCommerce: The Future of Online Retail

Mastering eCommerce Metrics: Reach vs Impressions

Mastering eCommerce Metrics: Click-Through Rate

Mastering eCommerce Metrics: Bounce Rate

Mastering eCommerce Metrics: Sales Conversion Rates

Mastering eCommerce Metrics: Average Order Value (AOV)

Mastering eCommerce Metrics: A Guide for Online Merchants

The Future of B2B SaaS with AI

How B2B SaaS Can Solve Business Problems

Understanding The Difference Between B2B SaaS and Enterprise SaaS

B2B SaaS in the eCommerce Industry

AI in Market Research