Google Analytics 4
Create Google Analytics events when a question is displayed and when a customer responds.
How it works
Fairing sends an event to your GA4 property every time a customer views a question and every time they respond. Survey answers become something you can segment on in GA4, right next to the behavioral data you already collect.
What teams build with it
Custom segments built on survey answers are the common pattern: compare customers who said they found you through a podcast against what GA4’s last-click source claims, or split any report by attribution response.
Setup
On a script-tag install, toggle Google Analytics on from the Integrations tab and events start flowing. On Shopify Checkout Extensibility, you add a small custom pixel instead; the exact snippet is in our docs.
