July 1, 2024 Analytics Deciphering Survey Data Analysis For eCommerce Unlock insights and key methods with survey data analysis! Understand consumer behavior, identify trends, and make smart decisions for eCommerce success. by Bryan Teo
June 17, 2024 Analytics Maximize Customer Insights with Fairing's New LTV Analytics Add-On Discover deep insights into customer lifetime value by connecting survey responses to long-term spending behavior with Fairing's new LTV Analytics add-on. by Isaac Lee
June 14, 2024 Analytics LTV to CAC Ratio: Why This Could Be the Game-changer for Your eCommerce Brand Discover why the LTV to CAC ratio is a game-changer for eCommerce brands and use it to optimize your marketing strategies and achieve sustainable growth. by Bryan Teo
June 13, 2024 Analytics Calculating Customer Lifetime Value (LTV) for Your eCommerce Brand Master the calculation and application of Customer Lifetime Value (LTV) to maximize profitability for your eCommerce business and drive growth. by Bryan Teo
June 12, 2024 Analytics Unveiling the Discount Code Report in Fairing’s Analytics Suite Discover Fairing's new Discount Code Report. It adds to our analytics suite, providing in-depth insights into discount code results and its impact on sales. by Isaac Lee
June 12, 2024 Analytics Understanding Customer Lifetime Value (LTV) in eCommerce Understanding Customer Lifetime Value (LTV) in eCommerce is essential to optimize marketing budgets, drive sustainable growth, and improve customer loyalty. by Bryan Teo
May 29, 2024 Analytics Last Click & Discount Insights: The Latest Upgrade to Our Analytics Suite Fairing’s Last Click & Discount Insights: get advanced reports on discount codes and last-click data to improve eCommerce channel performance and tracking. by Isaac Lee
May 29, 2024 Analytics Introducing the Last Click Reporting in Fairing Fairing's Last Click Attribution Report tackles the challenge of 'dark traffic' by comparing Shopify last-click data with your customer survey responses. by Isaac Lee
May 15, 2024 Analytics Feature Highlight: Question Targeting Discover how Fairing's Question Targeting revolutionizes post-purchase surveys (PPS) by allowing you to customize questions based on customer attributes. Tailor surveys using 6 personalization options to gather precise, actionable insights and optimize your marketing strategy. by Bryan Teo
May 8, 2024 Analytics Feature Highlight: Custom Success Message Explore the impact of Fairing's Custom Success Message, focusing on its role in strengthening brand-consumer relations and improving key business metrics. by Bryan Teo
May 1, 2024 Analytics Feature Highlight: Live Feed Fairing's Live Feed feature provides real-time insights into consumer responses to attribution surveys, allowing users to perform agile decision-making. by Bryan Teo
April 24, 2024 Analytics Feature Highlight: Revenue Extrapolation Discover Revenue Extrapolation, a tool for accurately projecting revenue based on current data. Learn to mitigate non-response bias and improve data analysis. by Bryan Teo
April 18, 2024 Analytics Feature Highlight: NPS Analytics Fairing's NPS Analytics feature is important for business growth, and our dashboard displays and time series tracking further help business analysis. by Bryan Teo
April 10, 2024 Analytics Feature Highlight: Time Series Analytics Explore Fairing's Time Series Analytics feature, designed to track your business progress over time with ease and empower you to make data-driven decisions. by Bryan Teo
August 29, 2023 Analytics Feature Highlight: Response Clarification Analytics Fairing's Response Clarification Analytics lets brands peek behind the curtain of basic responses to understand the stories behind consumer connection. by Micah Elerson
August 15, 2023 Analytics Feature Highlight: Pivoting Analytics By Question Response With the power to pivot analytics by question response, you can take one question's response and pair it with another question's response. by Micah Elerson
July 21, 2023 Analytics Feature Highlight: Data Sync Introducing Fairing's Data Sync, your ultimate ally in syncing all that valuable Fairing data directly to your favorite data warehouses. by Micah Elerson
July 15, 2021 Analytics QOTD: Who Can We Thank For Your Purchase Today? It’s tough to think of a brand for whom this question wouldn’t work. Why is that? Data integrity, engagement, and clarification. by Mitch Turck
May 26, 2021 Analytics What Shopify Marketing Analytics Tools Should I Use? If you’re asking yourself what Shopify marketing analytics tools to use, you’re already one step ahead of many Shopify DTC brands who focus too much on reporting, and not enough on analysis. Getting a competitive edge in DTC requires deep analytical dives. by Matt Bahr
October 8, 2020 Analytics Set up a Postgres Database with Your Shopify Data (Developer Not Required) A quick guide to setting up a PostgreSQL database with your Shopify data. by Matt Bahr
September 8, 2020 Analytics Test Yourself: What’s The Value Of An Attributed Sale? A rather hypocritical duality: if a channel provides attribution, those numbers are gospel. If a channel doesn’t, it’s no big deal. by Mitch Turck
