Category 'Analytics'

October 2, 2023 Company

Small Big Upgrades - September '23

In September, we launched 12 improvements to the Fairing user experience.

by Matt Bahr

Discover content by category.

All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Zero Party Data

August 15, 2023 Analytics

Feature Highlight: Pivoting Analytics By Question Response

With the power to pivot analytics by question response, you can take one question's response and pair it with another question's response.

by Micah Elerson

July 21, 2023 Analytics

Feature Highlight: Data Sync

Introducing Fairing's Data Sync, your ultimate ally in syncing all that valuable Fairing data directly to your favorite data warehouses.

by Micah Elerson

July 15, 2021 Analytics

QOTD: Who Can We Thank For Your Purchase Today?

It’s tough to think of a brand for whom this question wouldn’t work. Why is that? Data integrity, engagement, and clarification.

by Mitch Turck

May 26, 2021 Analytics

What Shopify Marketing Analytics Tools Should I Use?

If you’re asking yourself what Shopify marketing analytics tools to use, you’re already one step ahead of many Shopify DTC brands who focus too much on reporting, and not enough on analysis. Getting a competitive edge in DTC requires deep analytical dives.

by Matt Bahr

October 8, 2020 Analytics

Set up a Postgres Database with Your Shopify Data (Developer Not Required)

A quick guide to setting up a PostgreSQL database with your Shopify data.

by Matt Bahr

September 8, 2020 Analytics

Test Yourself: What’s The Value Of An Attributed Sale?

A rather hypocritical duality: if a channel provides attribution, those numbers are gospel. If a channel doesn’t, it’s no big deal.

by Mitch Turck

How Fairing Helped The Oodie Uncover a 13x Underspend on TikTok Advertising

How Fairing Helped The Oodie Uncover a 13x Underspend on TikTok Advertising

Small Big Upgrades - September '23

Discover content by category.

Feature Highlight: Pivoting Analytics By Question Response

Feature Highlight: Data Sync

QOTD: Who Can We Thank For Your Purchase Today?

What Shopify Marketing Analytics Tools Should I Use?

Set up a Postgres Database with Your Shopify Data (Developer Not Required)

Test Yourself: What’s The Value Of An Attributed Sale?