Category 'Company'

September 28, 2023 Attribution

Unlocking the Power of Package Inserts with Fairing's Attribution Technology

Explore the transformative impact of attribution surveys on package inserts, revealing how it turns 'failing' campaigns into success stories.

by Eric Smith, Incremental Media

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All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Zero Party Data

May 4, 2023 Company

Fairing Feature Bundle: Q2 ‘23

Missed any of our smaller feature rollouts this quarter? Get the drop right here. Archiving questions, auto-advancing responses, reclassified response analytics, and more.

by Matt Bahr

March 29, 2023 Company

QOTD: Have You Used ChatGPT To Shop For New Products?

If you think it’s too early to think about ChatGPT and AI-assisted shopping as an exposure channel for your DTC brand… think again.

by Mitch Turck

March 20, 2023 Company

What Is A Fairing?

After rebranding from EnquireLabs to Fairing, we’ve occasionally gotten the question: what does it mean? Pull up a seat and put on your most aerodynamic helmet as we dive into the metaphor of a fairing.

by Mitch Turck

February 7, 2023 Company

Response Data Reclassification

Transform your unstructured data with Fairing’s new Response Reclassification feature, and bring clarity to your reporting & integrations.

by Matt Bahr

December 26, 2022 Company

Fairing Named Among The 14 Retail Tech Startups Set To Soar In 2023

Insider asked prominent investors about the retail tech startups they think will soar in 2023; Fairing is thankful to be included in this elite list.

by Micah Elerson

November 2, 2022 Company

QOTD: Did You Read Any Reviews Before Buying?

Fairing’s Question Of The Day, ”Did You Read Any Reviews Before Buying?”, can quickly segment your customer feedback toward optimizations in CRO and attribution.

by Mitch Turck

July 11, 2022 Company

EnquireLabs Is About To Become Fairing

EnquireLabs is now Fairing: bringing speed & scale to survey data for DTC brands. Learn about the rebrand, and how it translates to our road ahead.

by Matt Bahr

March 30, 2022 Company

Announcing Our API: Programmatic Question And Response Data

With integrations and destinations at the forefront of Fairing’ value proposition, we’ve now rolled out our API to enable programmatic access to your question & response data. Many of our clients and partners have had fantastic ideas for use cases with Question Stream™️ data, and we’re excited to see how the API helps those ideas take shape.

by Matt Bahr

March 27, 2022 Company

We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data

We’re ecstatic to announce our latest funding round led by True Ventures, and supported by investors V1.VC, FiDi Ventures, Hawke Ventures, and Silicon Ventures, along with our wonderful angel investors and DTC leaders including the founders of Chubbies, Ted Wang, Harris Barton, Daphne Carmeli, and Casey Armstrong.

by Matt Bahr

January 26, 2022 Company

Fairing: The 7 Operating Principles

When we began hiring in a more systemic fashion, we knew it was time to solidify our company values. Every successful startup reaches this juncture, but until recently, many of them addressed the problem with overly simplistic solutions.

by Matt Bahr

November 12, 2021 Company

Announcing Our Updated Plans & Pricing

With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC!

by Matt Bahr

July 6, 2021 Company

Post-Purchase Surveys (PPS) with Quip's First Employee, Shane Pittson

Our latest episode of the Question Authority podcast features Shane Pittson, Quip's first employee and current Head of Growth & Marketing.

by Mitch Turck

June 22, 2021 Company

Customer Research With Zappos' Alex Genov

Our latest episode of the Question Authority podcast features Alex Genov, Head of Customer Experience Research at Zappos.

by Mitch Turck

June 9, 2021 Company

Zero Party Data with Gen Furukawa

Our latest episode of the Question Authority podcast features Gen Furukawa talking to us about zero party data and his Shopify app Prehook.

by Mitch Turck

May 25, 2021 Company

Quant Vs. Qual With Sam Deutsch

Our latest episode of the Question Authority podcast features Sam Deutsch of Anheuser-Busch InBev talking to us about all things quant vs. qual data.

by Mitch Turck

May 10, 2021 Company

Behavioral Science with Lilly Kofler

Our latest episode of the Question Authority podcast features Lilly Kofler talking to us about behavioral science.

by Mitch Turck

April 28, 2021 Company

Announcing The Question Authority Podcast

Question Authority: a podcast where marketing experts teach brands about the art & science of questions.

by Matt Bahr

April 27, 2021 Company

Offline Attribution with Krystina Rubino

Our latest episode of the Question Authority features Krystina Rubino of Right Side Up talking to us about offline attribution, and podcast advertising.

by Mitch Turck

April 20, 2021 Company

Market Survey Research with Sam McNerney

Our latest episode of the Question Authority podcast features Sam McNerney talking to us about strategic market survey research.

by Mitch Turck

April 13, 2021 Company

Ethnography with Allison Braund-Harris

Our latest episode of the Question Authority podcast features Allison Braund-Harris talking to us about ethnography.

by Mitch Turck

April 10, 2021 Company

Question Stream 1.0

A brief introduction to Question Stream.

by Matt Bahr

How Fairing Helped The Oodie Uncover a 13x Underspend on TikTok Advertising

How Fairing Helped The Oodie Uncover a 13x Underspend on TikTok Advertising

Unlocking the Power of Package Inserts with Fairing's Attribution Technology

Discover content by category.

Fairing Feature Bundle: Q2 ‘23

QOTD: Have You Used ChatGPT To Shop For New Products?

What Is A Fairing?

Response Data Reclassification

Fairing Named Among The 14 Retail Tech Startups Set To Soar In 2023

QOTD: Did You Read Any Reviews Before Buying?

EnquireLabs Is About To Become Fairing

Announcing Our API: Programmatic Question And Response Data

We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data

Fairing: The 7 Operating Principles

Announcing Our Updated Plans & Pricing

Post-Purchase Surveys (PPS) with Quip's First Employee, Shane Pittson

Customer Research With Zappos' Alex Genov

Zero Party Data with Gen Furukawa

Quant Vs. Qual With Sam Deutsch

Behavioral Science with Lilly Kofler

Announcing The Question Authority Podcast

Offline Attribution with Krystina Rubino

Market Survey Research with Sam McNerney

Ethnography with Allison Braund-Harris

Question Stream 1.0