Blog - Page 7 - Fairing

August 28, 2022 Zero Party Data

Listen to Fairing on Subscription Radio with Ben Fisher

We recently dropped in on Ben Fisher's Subscription Radio to chat about using post-purchase surveys for attribution, personalization, CRO and customer research.

by Micah Elerson

August 1, 2022 Zero Party Data

How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves

"The ethos that runs through Porter Road’s approach to product is also ever present in their approach to marketing: taking the long view, to ensure holistic lifetime value. No surprise then, that they’ve made a routine of analyzing cohort and segment behavior through Peel."

by Tiara Solomon

July 11, 2022 Company

EnquireLabs Is About To Become Fairing

EnquireLabs is now Fairing: bringing speed & scale to survey data for DTC brands. Learn about the rebrand, and how it translates to our road ahead.

by Matt Bahr

June 14, 2022 Attribution

Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

"Marketers can no longer rely on a single source of truth when it comes to marketing attribution."

by Matt Bahr and Michael Taylor

June 8, 2022 Research

The Known-Unknowns Matrix In Ecommerce

DTC brands building a sustainable competitive advantage need ground truth data, and along with it, a grasp on the Ecommerce Known-Unknowns Matrix.

by Mitch Turck

May 17, 2022 Attribution

Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to Fairing customers, their growth strategy sings some other familiar tunes.

by Alden Morse

March 30, 2022 Company

Announcing Our API: Programmatic Question And Response Data

With integrations and destinations at the forefront of Fairing’ value proposition, we’ve now rolled out our API to enable programmatic access to your question & response data. Many of our clients and partners have had fantastic ideas for use cases with Question Stream™️ data, and we’re excited to see how the API helps those ideas take shape.

by Matt Bahr

March 27, 2022 Company

We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data

We’re ecstatic to announce our latest funding round led by True Ventures, and supported by investors V1.VC, FiDi Ventures, Hawke Ventures, and Silicon Ventures, along with our wonderful angel investors and DTC leaders including the founders of Chubbies, Ted Wang, Harris Barton, Daphne Carmeli, and Casey Armstrong.

by Matt Bahr

January 26, 2022 Company

Fairing: The 7 Operating Principles

When we began hiring in a more systemic fashion, we knew it was time to solidify our company values. Every successful startup reaches this juncture, but until recently, many of them addressed the problem with overly simplistic solutions.

by Matt Bahr

January 3, 2022 Integrations

Use Alloy Ecommerce To Automatically Take Action On Customer Insights

Consumer insights, and the actions you take with them, are the lifeblood that keeps your ecommerce store strong. Wouldn’t it be easier if you could automate it?

by Matt Bahr

December 14, 2021 Attribution

Offline Attribution Via Survey Methodology

Fairing collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement.

by Krystina Rubino Lindsay Piper Shaw

November 23, 2021 Personalization

Success Story: Pastreez Solves The Buyer vs. User Problem With Post-Purchase Surveys

An Fairing client success story, using post-purchase surveys to segment customer types, dissect AOV, and improve marketing attribution.

by Mitch Turck

November 17, 2021 Personalization

QOTD: Who Is This Purchase For? The Buyer vs User Problem

With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC!

by Mitch Turck

November 12, 2021 Company

Announcing Our Updated Plans & Pricing

With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC!

by Matt Bahr

November 8, 2021 Zero Party Data

How To Set Up A Shopify Post-Purchase Survey

For Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire.

by Micah Elerson

September 29, 2021 Research

How To Use Your Sales Associates To Learn Even More About Your customer

Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis.

by Leigh Sevin

September 7, 2021 Zero Party Data

Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering

The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?"

by Micah Elerson

September 1, 2021 Research

Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning

PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't.

by Sam McNerney

August 17, 2021 Zero Party Data

To Understand Zero-Party Data, Think About How You Collect Emails

In our opinion, the DTC industry needs a mental reset on the concept of “partied” data. It’s not enough to internalize some textbook distinction between zero-party data and first-party data -- because if you build your customer experience first and think about data types later, you miss the whole point of this customer-centric movement that DTC stands to capitalize on.

by Mitch Turck

August 4, 2021 Attribution

Baseline Surveys: How To Reach Those Hard-To-Measure Spots

A baseline survey, for our purposes here, informs the natural response rates for choices that may soon shift due to a marketing initiative. You run baseline surveys beforehand (often 30-60 days prior to a new initiative), so you can have a more accurate reading on lift after the fact.

by Matt Bahr

July 21, 2021 Conversion Rate Optimization

Conversion Rate Optimization With PCR CEO Drew Himel

Drew's team at Consult PCR tackles CRO for tons of DTC brands. In this episode he schools us on what to look for, and what to ask of your customer experience.

by Mitch Turck

July 15, 2021 Analytics

QOTD: Who Can We Thank For Your Purchase Today?

It’s tough to think of a brand for whom this question wouldn’t work. Why is that? Data integrity, engagement, and clarification.

by Mitch Turck

July 13, 2021 Attribution

Measuring Word Of Mouth: The Invisible Elephant In The Room

What’s big, gray, and responsible for 20-50% of purchasing decisions? It’s the elephant in the room known as Word Of Mouth.

by Matt Bahr

July 6, 2021 Company

Post-Purchase Surveys (PPS) with Quip's First Employee, Shane Pittson

Our latest episode of the Question Authority podcast features Shane Pittson, Quip's first employee and current Head of Growth & Marketing.

by Mitch Turck

June 22, 2021 Company

Customer Research With Zappos' Alex Genov

Our latest episode of the Question Authority podcast features Alex Genov, Head of Customer Experience Research at Zappos.

by Mitch Turck

Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Discover content by category.

Listen to Fairing on Subscription Radio with Ben Fisher

How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves

EnquireLabs Is About To Become Fairing

Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

The Known-Unknowns Matrix In Ecommerce

Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

Announcing Our API: Programmatic Question And Response Data

We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data

Fairing: The 7 Operating Principles

Use Alloy Ecommerce To Automatically Take Action On Customer Insights

Offline Attribution Via Survey Methodology

Success Story: Pastreez Solves The Buyer vs. User Problem With Post-Purchase Surveys

QOTD: Who Is This Purchase For? The Buyer vs User Problem

Announcing Our Updated Plans & Pricing

How To Set Up A Shopify Post-Purchase Survey

How To Use Your Sales Associates To Learn Even More About Your customer

Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering

Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning

To Understand Zero-Party Data, Think About How You Collect Emails

Baseline Surveys: How To Reach Those Hard-To-Measure Spots

Conversion Rate Optimization With PCR CEO Drew Himel

QOTD: Who Can We Thank For Your Purchase Today?

Measuring Word Of Mouth: The Invisible Elephant In The Room

Post-Purchase Surveys (PPS) with Quip's First Employee, Shane Pittson

Customer Research With Zappos' Alex Genov