November 23, 2021 Personalization Success Story: Pastreez Solves The Buyer vs. User Problem With Post-Purchase Surveys An Fairing client success story, using post-purchase surveys to segment customer types, dissect AOV, and improve marketing attribution. by Mitch Turck
November 17, 2021 Personalization QOTD: Who Is This Purchase For? The Buyer vs User Problem With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC! by Mitch Turck
November 12, 2021 Company Announcing Our Updated Plans & Pricing With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC! by Matt Bahr
November 8, 2021 Zero Party Data How To Set Up A Shopify Post-Purchase Survey For Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire. by Micah Elerson
September 29, 2021 Research How To Use Your Sales Associates To Learn Even More About Your customer Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis. by Leigh Sevin
September 7, 2021 Zero Party Data Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?" by Micah Elerson
September 1, 2021 Research Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't. by Sam McNerney
August 17, 2021 Zero Party Data To Understand Zero-Party Data, Think About How You Collect Emails In our opinion, the DTC industry needs a mental reset on the concept of “partied” data. It’s not enough to internalize some textbook distinction between zero-party data and first-party data -- because if you build your customer experience first and think about data types later, you miss the whole point of this customer-centric movement that DTC stands to capitalize on. by Mitch Turck
August 4, 2021 Attribution Baseline Surveys: How To Reach Those Hard-To-Measure Spots A baseline survey, for our purposes here, informs the natural response rates for choices that may soon shift due to a marketing initiative. You run baseline surveys beforehand (often 30-60 days prior to a new initiative), so you can have a more accurate reading on lift after the fact. by Matt Bahr
July 21, 2021 Conversion Rate Optimization Conversion Rate Optimization With PCR CEO Drew Himel Drew's team at Consult PCR tackles CRO for tons of DTC brands. In this episode he schools us on what to look for, and what to ask of your customer experience. by Mitch Turck
July 15, 2021 Analytics QOTD: Who Can We Thank For Your Purchase Today? It’s tough to think of a brand for whom this question wouldn’t work. Why is that? Data integrity, engagement, and clarification. by Mitch Turck
July 13, 2021 Attribution Measuring Word Of Mouth: The Invisible Elephant In The Room What’s big, gray, and responsible for 20-50% of purchasing decisions? It’s the elephant in the room known as Word Of Mouth. by Matt Bahr
July 6, 2021 Company Post-Purchase Surveys (PPS) with Quip's First Employee, Shane Pittson Our latest episode of the Question Authority podcast features Shane Pittson, Quip's first employee and current Head of Growth & Marketing. by Mitch Turck
June 22, 2021 Company Customer Research With Zappos' Alex Genov Our latest episode of the Question Authority podcast features Alex Genov, Head of Customer Experience Research at Zappos. by Mitch Turck
June 9, 2021 Company Zero Party Data with Gen Furukawa Our latest episode of the Question Authority podcast features Gen Furukawa talking to us about zero party data and his Shopify app Prehook. by Mitch Turck
June 6, 2021 Attribution Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources. by Matt Bahr
May 26, 2021 Analytics What Shopify Marketing Analytics Tools Should I Use? If you’re asking yourself what Shopify marketing analytics tools to use, you’re already one step ahead of many Shopify DTC brands who focus too much on reporting, and not enough on analysis. Getting a competitive edge in DTC requires deep analytical dives. by Matt Bahr
May 25, 2021 Company Quant Vs. Qual With Sam Deutsch Our latest episode of the Question Authority podcast features Sam Deutsch of Anheuser-Busch InBev talking to us about all things quant vs. qual data. by Mitch Turck
May 10, 2021 Company Behavioral Science with Lilly Kofler Our latest episode of the Question Authority podcast features Lilly Kofler talking to us about behavioral science. by Mitch Turck
April 28, 2021 Company Announcing The Question Authority Podcast Question Authority: a podcast where marketing experts teach brands about the art & science of questions. by Matt Bahr
April 27, 2021 Company Offline Attribution with Krystina Rubino Our latest episode of the Question Authority features Krystina Rubino of Right Side Up talking to us about offline attribution, and podcast advertising. by Mitch Turck
April 20, 2021 Company Market Survey Research with Sam McNerney Our latest episode of the Question Authority podcast features Sam McNerney talking to us about strategic market survey research. by Mitch Turck
April 20, 2021 Research QOTD - When Are You Going To Buy Again? Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage. by Mitch Turck
April 13, 2021 Company Ethnography with Allison Braund-Harris Our latest episode of the Question Authority podcast features Allison Braund-Harris talking to us about ethnography. by Mitch Turck
