Blog - Page 6 - Fairing

March 22, 2023 Integrations

Integrate Your Fairing Zero Party Data As A Source In Segment

The Fairing x Segment integration enables enterprise brands to send Fairing response events to their Segment instance, adding a ground truth source to their customer profiles.

by Micah Elerson

March 22, 2023 Research

Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys

Improve your customer experience with by asking feedback survey questions post-purchase. Get actionable insights to power marketing automation.

by Micah Elerson

March 20, 2023 Company

What Is A Fairing?

After rebranding from EnquireLabs to Fairing, we’ve occasionally gotten the question: what does it mean? Pull up a seat and put on your most aerodynamic helmet as we dive into the metaphor of a fairing.

by Mitch Turck

March 17, 2023 Zero Party Data

Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively)

Levitate Foundry explains why (and how) agencies should embrace zero-party data as a pillar of marketing strategy.

by Mitch Turck

March 15, 2023 Research

Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys

See how Part and Sum used post-purchase survey data to reveal the synergistic effects of a jewelry brand's online and wholesale channels.

by Mitch Turck

March 8, 2023 Integrations

Google Sheets Integration: Auto-Export Your Survey Data

Save hours by automatically updating post-purchase survey data in any Google Sheet of your choosing, via the Fairing Data Sync extension.

by Matt Bahr

March 5, 2023 Integrations

Integrating Your Zero Party Data With Klaviyo For Segmentation

Segmentation is Klaviyo's superpower, and using it to your competitive advantage rests on your zero party data strategy. Fairing provides examples and how-to guidance inside.

by Micah Elerson

March 2, 2023 Zero Party Data

3 Examples Of Improving Customer Experience with Zero-Party Data

Examples of how companies like L’Oreal are using zero-party data they collect to improve marketing and personalization strategies.

by Micah Elerson

February 28, 2023 Zero Party Data

Zero-Party Data vs First-Party Data: Know the Difference

Brands seeking actionable data from their customers are shifting focus to first & zero-party data. Here are the pros and cons of both data-capturing methods.

by Mitch Turck

February 28, 2023 Personalization

New Question Type: Date

Fairing’s new Date survey question type collects birthdays, weddings and other personalization occasions, using two distinct date formats for optimal completion rate.

by Micah Elerson

February 27, 2023 Personalization

QOTD: When Is Your Birthday?

Fairing’s Question Of The Day, ”When Is Your Birthday?”, can be paired with other zero party data insights to become a powerhouse of well-timed personalization.

by Mitch Turck

February 21, 2023 Integrations

Fairing x TikTok Announce Ad Credit Incentive Program

TikTok is partnering with Fairing to equip advertisers with tools to make smart performance budget allocation decisions based on valuable sources of attribution. This work will help TikTok explore ways to enhance & build reporting products in the future.

by Matt Bahr

February 14, 2023 Integrations

How Self-Segmenting Customers Can Give Your Business Metrics A New POV

Learn how your own customers, through Fairing and an ELT like Daasity, can help you reduce the thinking distance between wondering about your data and acting on it.

by Micah Elerson

February 12, 2023 Attribution

No Marketing Measurement Method is Perfect (And What You Can Do About It)

Marketing measurement will never be complete, nor would you want it to be. Rockerbox & Fairing discuss how a brand's measurement advantage comes through holistic learning & execution.

by Matt Bahr

February 7, 2023 Company

Response Data Reclassification

Transform your unstructured data with Fairing’s new Response Reclassification feature, and bring clarity to your reporting & integrations.

by Matt Bahr

February 1, 2023 Personalization

QOTD: Do People Follow You For [Vertical] Advice?

Fairing’s Question Of The Day, ”Do people follow you for [vertical] advice?”, nurtures development of your influencer marketing both internally and externally.

by Mitch Turck

January 8, 2023 Research

QOTD: What's Your Favorite Podcast?

Fairing’s Question Of The Day, ”What's your favorite podcast?”, uses zero party data to clue you into marketing channel diversification opportunities.

by Mitch Turck

December 26, 2022 Company

Fairing Named Among The 14 Retail Tech Startups Set To Soar In 2023

Insider asked prominent investors about the retail tech startups they think will soar in 2023; Fairing is thankful to be included in this elite list.

by Micah Elerson

December 14, 2022 Attribution

Webinar: Masterclass With Brandon Amoroso Of Electriq

Our latest masterclass webinar features Electriq founder Brandon Amoroso, showing off exactly how he's been using Fairing for years to build a zero party data advantage for his brands.

by Mitch Turck

December 4, 2022 Conversion Rate Optimization

QOTD: What Would You Google To Find A Brand Like Ours?

Fairing’s Question Of The Day fuels CRO by asking ”What Would You Google To Find A Brand Like Ours?” Use it to optimize PDPs, social content and more.

by Mitch Turck

November 17, 2022 Zero Party Data

Question Bank Integration: Zero-Party Data With One Click

Fairing turns zero-party data into a one-click move, with our integrated Question Bank. Best practice surveying on attribution, personalization, CRO and consumer research, at your fingertips.

by Mitch Turck

November 16, 2022 Attribution

Solving The Problem Of Unattributed Conversions With Rockerbox

Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think.

by Matt Bahr

November 2, 2022 Company

QOTD: Did You Read Any Reviews Before Buying?

Fairing’s Question Of The Day, ”Did You Read Any Reviews Before Buying?”, can quickly segment your customer feedback toward optimizations in CRO and attribution.

by Mitch Turck

November 2, 2022 Personalization

QOTD: Are You Switching From Another Brand?

Fairing’s Question Of The Day fuels consumer research by asking ”Are You Switching From Another Brand?” Use it for competitor analysis & personalization.

by Mitch Turck

September 5, 2022 Personalization

Segmentation Will Save Your BFCM

Customer segmentation doesn’t have to be a guessing game. If you don’t have the data to win the BFCM inbox battle, all you need to do is ask for it.

by Micah Elerson

Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Discover content by category.

Integrate Your Fairing Zero Party Data As A Source In Segment

Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys

What Is A Fairing?

Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively)

Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys

Google Sheets Integration: Auto-Export Your Survey Data

Integrating Your Zero Party Data With Klaviyo For Segmentation

3 Examples Of Improving Customer Experience with Zero-Party Data

Zero-Party Data vs First-Party Data: Know the Difference

New Question Type: Date

QOTD: When Is Your Birthday?

Fairing x TikTok Announce Ad Credit Incentive Program

How Self-Segmenting Customers Can Give Your Business Metrics A New POV

No Marketing Measurement Method is Perfect (And What You Can Do About It)

Response Data Reclassification

QOTD: Do People Follow You For [Vertical] Advice?

QOTD: What's Your Favorite Podcast?

Fairing Named Among The 14 Retail Tech Startups Set To Soar In 2023

Webinar: Masterclass With Brandon Amoroso Of Electriq

QOTD: What Would You Google To Find A Brand Like Ours?

Question Bank Integration: Zero-Party Data With One Click

Solving The Problem Of Unattributed Conversions With Rockerbox

QOTD: Did You Read Any Reviews Before Buying?

QOTD: Are You Switching From Another Brand?

Segmentation Will Save Your BFCM