February 21, 2023 Integrations Fairing x TikTok Announce Ad Credit Incentive Program TikTok is partnering with Fairing to equip advertisers with tools to make smart performance budget allocation decisions based on valuable sources of attribution. This work will help TikTok explore ways to enhance & build reporting products in the future. by Matt Bahr
February 14, 2023 Integrations How Self-Segmenting Customers Can Give Your Business Metrics A New POV Learn how your own customers, through Fairing and an ELT like Daasity, can help you reduce the thinking distance between wondering about your data and acting on it. by Micah Elerson
February 12, 2023 Attribution No Marketing Measurement Method is Perfect (And What You Can Do About It) Marketing measurement will never be complete, nor would you want it to be. Rockerbox & Fairing discuss how a brand's measurement advantage comes through holistic learning & execution. by Matt Bahr
February 7, 2023 Company Response Data Reclassification Transform your unstructured data with Fairing’s new Response Reclassification feature, and bring clarity to your reporting & integrations. by Matt Bahr
February 1, 2023 Personalization QOTD: Do People Follow You For [Vertical] Advice? Fairing’s Question Of The Day, ”Do people follow you for [vertical] advice?”, nurtures development of your influencer marketing both internally and externally. by Mitch Turck
January 8, 2023 Research QOTD: What's Your Favorite Podcast? Fairing’s Question Of The Day, ”What's your favorite podcast?”, uses zero party data to clue you into marketing channel diversification opportunities. by Mitch Turck
December 26, 2022 Company Fairing Named Among The 14 Retail Tech Startups Set To Soar In 2023 Insider asked prominent investors about the retail tech startups they think will soar in 2023; Fairing is thankful to be included in this elite list. by Micah Elerson
December 14, 2022 Attribution Webinar: Masterclass With Brandon Amoroso Of Electriq Our latest masterclass webinar features Electriq founder Brandon Amoroso, showing off exactly how he's been using Fairing for years to build a zero party data advantage for his brands. by Mitch Turck
December 4, 2022 Conversion Rate Optimization QOTD: What Would You Google To Find A Brand Like Ours? Fairing’s Question Of The Day fuels CRO by asking ”What Would You Google To Find A Brand Like Ours?” Use it to optimize PDPs, social content and more. by Mitch Turck
November 17, 2022 Zero Party Data Question Bank Integration: Zero-Party Data With One Click Fairing turns zero-party data into a one-click move, with our integrated Question Bank. Best practice surveying on attribution, personalization, CRO and consumer research, at your fingertips. by Mitch Turck
November 16, 2022 Attribution Solving The Problem Of Unattributed Conversions With Rockerbox Whether you call it direct, dark, or unknown traffic, it's an attribution black hole that obscures the impact of marketing channels. But: there's a lot more data to light up than you may think. by Matt Bahr
November 2, 2022 Company QOTD: Did You Read Any Reviews Before Buying? Fairing’s Question Of The Day, ”Did You Read Any Reviews Before Buying?”, can quickly segment your customer feedback toward optimizations in CRO and attribution. by Mitch Turck
November 2, 2022 Personalization QOTD: Are You Switching From Another Brand? Fairing’s Question Of The Day fuels consumer research by asking ”Are You Switching From Another Brand?” Use it for competitor analysis & personalization. by Mitch Turck
September 5, 2022 Personalization Segmentation Will Save Your BFCM Customer segmentation doesn’t have to be a guessing game. If you don’t have the data to win the BFCM inbox battle, all you need to do is ask for it. by Micah Elerson
August 28, 2022 Zero Party Data Listen to Fairing on Subscription Radio with Ben Fisher We recently dropped in on Ben Fisher's Subscription Radio to chat about using post-purchase surveys for attribution, personalization, CRO and customer research. by Micah Elerson
August 1, 2022 Zero Party Data How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves "The ethos that runs through Porter Road’s approach to product is also ever present in their approach to marketing: taking the long view, to ensure holistic lifetime value. No surprise then, that they’ve made a routine of analyzing cohort and segment behavior through Peel." by Tiara Solomon
July 11, 2022 Company EnquireLabs Is About To Become Fairing EnquireLabs is now Fairing: bringing speed & scale to survey data for DTC brands. Learn about the rebrand, and how it translates to our road ahead. by Matt Bahr
June 14, 2022 Attribution Calibrating Your Marketing Mix Model With Post-Purchase Survey Data "Marketers can no longer rely on a single source of truth when it comes to marketing attribution." by Matt Bahr and Michael Taylor
June 8, 2022 Research The Known-Unknowns Matrix In Ecommerce DTC brands building a sustainable competitive advantage need ground truth data, and along with it, a grasp on the Ecommerce Known-Unknowns Matrix. by Mitch Turck
May 17, 2022 Attribution Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x Füm explains how its podcast channel drove $500k in revenue through post-purchase survey attribution. For anyone paying attention to Fairing customers, their growth strategy sings some other familiar tunes. by Alden Morse
March 30, 2022 Company Announcing Our API: Programmatic Question And Response Data With integrations and destinations at the forefront of Fairing’ value proposition, we’ve now rolled out our API to enable programmatic access to your question & response data. Many of our clients and partners have had fantastic ideas for use cases with Question Stream™️ data, and we’re excited to see how the API helps those ideas take shape. by Matt Bahr
March 27, 2022 Company We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data We’re ecstatic to announce our latest funding round led by True Ventures, and supported by investors V1.VC, FiDi Ventures, Hawke Ventures, and Silicon Ventures, along with our wonderful angel investors and DTC leaders including the founders of Chubbies, Ted Wang, Harris Barton, Daphne Carmeli, and Casey Armstrong. by Matt Bahr
January 26, 2022 Company Fairing: The 7 Operating Principles When we began hiring in a more systemic fashion, we knew it was time to solidify our company values. Every successful startup reaches this juncture, but until recently, many of them addressed the problem with overly simplistic solutions. by Matt Bahr
January 3, 2022 Integrations Use Alloy Ecommerce To Automatically Take Action On Customer Insights Consumer insights, and the actions you take with them, are the lifeblood that keeps your ecommerce store strong. Wouldn’t it be easier if you could automate it? by Matt Bahr
December 14, 2021 Attribution Offline Attribution Via Survey Methodology Fairing collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement. by Krystina Rubino Lindsay Piper Shaw
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