Category 'Attribution'

November 25, 2024 Attribution

Analyzing AppLovin data in Fairing

Discover how to analyze AppLovin data in Fairing for e-commerce growth. Learn strategies to optimize attribution, measure performance, and drive ROI.

by Matt Bahr

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All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Survey Methodology Zero Party Data

June 6, 2021 Attribution

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources.

by Matt Bahr

March 13, 2021 Attribution

The Complete Guide To Attribution Surveys

Solving attribution with one simple question, “How did you hear about us?”

by Matt Bahr

January 5, 2021 Attribution

The Post-Purchase Survey: A Vital Marketing Attribution Tool

The order confirmation page: a window of massive opportunity.

by Matt Bahr

December 27, 2020 Attribution

Feature Highlight: Response Clarification

A simple and effective way to immediately follow up on a customer response.

by Matt Bahr

April 13, 2020 Attribution

Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.

by Matt Bahr

February 1, 2020 Attribution

The Scariest Word In Marketing Attribution: Direct

The scourge of marketing sources goes by many names':' "Unknown", "None", "Dark", "Other"... but in many circles, he is known simply as, "Direct".

by Matt Bahr

January 14, 2020 Attribution

When To Start Diversifying Your Media Spend

For an entire generation of Ecommerce marketers, growth was about as complicated as making a mimosa. Not anymore.

by Matt Bahr

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LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Analyzing AppLovin data in Fairing

Discover content by category.

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

The Complete Guide To Attribution Surveys

The Post-Purchase Survey: A Vital Marketing Attribution Tool

Feature Highlight: Response Clarification

Making The Best Of A Tough Situation

The Scariest Word In Marketing Attribution: Direct

When To Start Diversifying Your Media Spend