Category 'Attribution' - Fairing

February 14, 2025 Attribution

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

by Matt Bahr

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All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Survey Methodology Zero Party Data

Baseline Surveys: How To Reach Those Hard-To-Measure Spots

August 4, 2021 Attribution

Baseline Surveys: How To Reach Those Hard-To-Measure Spots

A baseline survey, for our purposes here, informs the natural response rates for choices that may soon shift due to a marketing initiative. You run baseline surveys beforehand (often 30-60 days prior to a new initiative), so you can have a more accurate reading on lift after the fact.

by Matt Bahr

Measuring Word Of Mouth: The Invisible Elephant In The Room

July 13, 2021 Attribution

Measuring Word Of Mouth: The Invisible Elephant In The Room

What’s big, gray, and responsible for 20-50% of purchasing decisions? It’s the elephant in the room known as Word Of Mouth.

by Matt Bahr

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

June 6, 2021 Attribution

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources.

by Matt Bahr

The Complete Guide To Attribution Surveys

March 13, 2021 Attribution

The Complete Guide To Attribution Surveys

Solving attribution with one simple question, “How did you hear about us?”

by Matt Bahr

The Post-Purchase Survey: A Vital Marketing Attribution Tool

January 5, 2021 Attribution

The Post-Purchase Survey: A Vital Marketing Attribution Tool

The order confirmation page: a window of massive opportunity.

by Matt Bahr

Feature Highlight: Response Clarification

December 27, 2020 Attribution

Feature Highlight: Response Clarification

A simple and effective way to immediately follow up on a customer response.

by Matt Bahr

Making The Best Of A Tough Situation

April 13, 2020 Attribution

Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.

by Matt Bahr

The Scariest Word In Marketing Attribution: Direct

February 1, 2020 Attribution

The Scariest Word In Marketing Attribution: Direct

The scourge of marketing sources goes by many names':' "Unknown", "None", "Dark", "Other"... but in many circles, he is known simply as, "Direct".

by Matt Bahr

When To Start Diversifying Your Media Spend

January 14, 2020 Attribution

When To Start Diversifying Your Media Spend

For an entire generation of Ecommerce marketers, growth was about as complicated as making a mimosa. Not anymore.

by Matt Bahr

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