Category 'Research'

February 14, 2025 Attribution

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

by Matt Bahr

Discover content by category.

All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Survey Methodology Zero Party Data

July 8, 2024 Research

Uncovering All The Different Types of Market Research

Discover the different types of market research to understand your target audience, competitors, and industry trends. Learn how to leverage insights for business growth.

by Bryan Teo

June 24, 2024 Research

The Guide to Market Research for eCommerce

Learn to navigate the world of eCommerce and unlock the potential of your business with our comprehensive Guide to Market Research for eCommerce.

by Bryan Teo

September 8, 2023 Research

Why Practical Personas Are The Future For DTC Brands

Consumers crave genuine connections and brands that really get them. For DTC brands, practical personas are the bridge to that authentic relationship.

by Micah Elerson

August 29, 2023 Research

What’s The Difference Between A Traditional And A Practical Persona?

Dive into practical vs. traditional personas. Uncover which resonates with your brand. Boost customer understanding with Fairing.

by Micah Elerson

August 15, 2023 Research

The Ultimate Guide To Practical Personas

Unlock real-time customer insights with 'The Ultimate Guide To Practical Personas.' Explore the benefits of leveraging direct-from-consumer data.

by Micah Elerson

August 8, 2023 Research

Unveiling The Power Of Practical Personas In DTC Marketing

Unlike traditional personas, practical personas are dynamic profiles built from real-time DFC data. Learn how to implement practical personas with examples.

by Micah Elerson

July 19, 2023 Research

Feature Release: NPS Question Type

Start collecting direct-from-consumer data today with Fairing's New NPS Question Type. Dive into deeper customer insights with strategic follow-up questions.

by Micah Elerson

July 14, 2023 Research

What Are Practical Personas?

Traditional personas can be a bit, well, traditional. Allow us to introduce you to practical personas built on real-time, direct-from-consumer data.

by Micah Elerson

May 16, 2023 Research

Unlocking Customer Insights With Psychographic Survey Questions

Move beyond traditional demographics with psychographic questions. Tailor your marketing efforts based on their attitudes, aspirations, and hidden motivations.

by Mitch Turck

April 12, 2023 Research

Empowering DTC Brands With The Power Of Brand Lift Survey Questions

Discover how brand lift survey questions can revolutionize your marketing strategy. Delivering actionable insights and personalized solutions for direct-to-consumer (DTC) brands.

by Matt Bahr

April 5, 2023 Research

6 Market Research Questions to Help DTC Brands Understand Their Customers

Learn the right DTC market research questions that enrich insights on your customers' behavior and preferences. Read on to discover our first six recommended questions.

by Micah Elerson

March 22, 2023 Research

Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys

Improve your customer experience with by asking feedback survey questions post-purchase. Get actionable insights to power marketing automation.

by Micah Elerson

March 15, 2023 Research

Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys

See how Part and Sum used post-purchase survey data to reveal the synergistic effects of a jewelry brand's online and wholesale channels.

by Mitch Turck

January 8, 2023 Research

QOTD: What's Your Favorite Podcast?

Fairing’s Question Of The Day, ”What's your favorite podcast?”, uses zero party data to clue you into marketing channel diversification opportunities.

by Mitch Turck

June 8, 2022 Research

The Known-Unknowns Matrix In Ecommerce

DTC brands building a sustainable competitive advantage need ground truth data, and along with it, a grasp on the Ecommerce Known-Unknowns Matrix.

by Mitch Turck

September 29, 2021 Research

How To Use Your Sales Associates To Learn Even More About Your customer

Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis.

by Leigh Sevin

September 1, 2021 Research

Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning

PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't.

by Sam McNerney

April 20, 2021 Research

QOTD - When Are You Going To Buy Again?

Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage.

by Mitch Turck

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Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Discover content by category.

Uncovering All The Different Types of Market Research

The Guide to Market Research for eCommerce

Why Practical Personas Are The Future For DTC Brands

What’s The Difference Between A Traditional And A Practical Persona?

The Ultimate Guide To Practical Personas

Unveiling The Power Of Practical Personas In DTC Marketing

Feature Release: NPS Question Type

What Are Practical Personas?

Unlocking Customer Insights With Psychographic Survey Questions

Empowering DTC Brands With The Power Of Brand Lift Survey Questions

6 Market Research Questions to Help DTC Brands Understand Their Customers

Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys

Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys

QOTD: What's Your Favorite Podcast?

The Known-Unknowns Matrix In Ecommerce

How To Use Your Sales Associates To Learn Even More About Your customer

Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning

QOTD - When Are You Going To Buy Again?