Blog - Page 5 - Fairing

November 25, 2024 Attribution

Analyzing AppLovin data in Fairing

Discover how to analyze AppLovin data in Fairing for e-commerce growth. Learn strategies to optimize attribution, measure performance, and drive ROI.

by Matt Bahr

Discover content by category.

All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Survey Methodology Zero Party Data

May 19, 2023 Zero Party Data

Zero Party Data: The Ultimate Guide for eCommerce Brands in 2023

Discover how zero-party data collection can help ecommerce brands provide personalized customer experiences while adapting to new privacy regulations. See our ultimate guide inside.

by Micah Elerson

May 16, 2023 Research

Unlocking Customer Insights With Psychographic Survey Questions

Move beyond traditional demographics with psychographic questions. Tailor your marketing efforts based on their attitudes, aspirations, and hidden motivations.

by Mitch Turck

May 9, 2023 Zero Party Data

Unlocking Actionable eCommerce Insights With Real-Time Consumer Data

Discover how real-time and scalable ecommerce insights can revolutionize your business. Learn how Fairing's Question Stream™ helps you ask the right questions and gain valuable consumer data.

by Matt Bahr

Top 6 Post-Purchase Survey Questions For Personalization With Examples

May 4, 2023 Personalization

Fairing Feature Bundle: Q2 ‘23

Missed any of our smaller feature rollouts this quarter? Get the drop right here. Archiving questions, auto-advancing responses, reclassified response analytics, and more.

by Matt Bahr

May 3, 2023 Zero Party Data

Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase)

Using a wealth of examples from Kettle & Fire, our agency partner SmartSites outlines a full-cycle process for using zero party data to optimize email marketing.

by Micah Elerson

April 24, 2023 Zero Party Data

Produce Zero Party Data at Scale: Guide for eCommerce Stores

Unlock the power of zero party data at scale for your eCommerce store. Overcome challenges, capture valuable insights, and enhance personalization with data directly from your customers.

by Mitch Turck

April 18, 2023 Personalization

How Customer Segmentation Can Enrich Your Shopify Ecommerce Sales

Learn how to use customer segmentation to increase your Shopify ecommerce sales. These best practices inside will give your DTC brand a competitive advantage in segmenting Shopify customers.

by Micah Elerson

April 18, 2023 Integrations

Boost Your Store's Performance With The 9 Best Shopify Apps

Are you looking for the marketing operations tools that have taken Shopify’s fastest-growing stores to the next level? Check out this list of the best 9 Shopify apps.

by Micah Elerson

April 17, 2023 Attribution

Fairing’s Dark Attribution ROI Calculator

Lighting up dark attribution is Fairing’s speciality, and we’ve surveyed the market to calculate just how much ROI brands can gain from that data alone.

by Micah Elerson

April 16, 2023 Attribution

Solving Podcast Attribution With Fairing’s Post-Purchase Surveys

The ground truth in podcast attribution comes from your customers, so we enlisted the help of numerous podcast ad experts to show just how reliable it is.

by Matt Bahr

April 12, 2023 Research

Empowering DTC Brands With The Power Of Brand Lift Survey Questions

Discover how brand lift survey questions can revolutionize your marketing strategy. Delivering actionable insights and personalized solutions for direct-to-consumer (DTC) brands.

by Matt Bahr

April 12, 2023 Attribution

How Playboy Attracts Growth Through Customer Listening

With the help of WITHIN’s integrated marketing strategies and Fairing’s zero party data, Playboy is able to manage its juggernaut brand effect.

by Alden Morse

April 11, 2023 Personalization

3 Examples of Effective Ecommerce Personalization

The unlock of personalization is that it improves customer satisfaction while nurturing LTV. Learn how to use post-purchase surveys to tailor you marketing strategy with these 3 ecommerce personalization examples.

by Micah Elerson

April 9, 2023 Integrations

How to Recreate Google UA’s Source/Medium Report in GA4 for Ecommerce

Learn how to recreate UA’s Source/Medium report in GA4 using two different methods. Discover the benefits of rebuilding this report for ecommerce companies & pros and cons of the two methods.

by Matt Bahr

April 5, 2023 Research

6 Market Research Questions to Help DTC Brands Understand Their Customers

Learn the right DTC market research questions that enrich insights on your customers' behavior and preferences. Read on to discover our first six recommended questions.

by Micah Elerson

April 4, 2023 Attribution

Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem

In this Design To Convert podcast episode, Fairing's CEO discusses customer data collection, bias prevention, and use cases for merchants.

by Matt Bahr

March 29, 2023 Company

QOTD: Have You Used ChatGPT To Shop For New Products?

If you think it’s too early to think about ChatGPT and AI-assisted shopping as an exposure channel for your DTC brand… think again.

by Mitch Turck

March 27, 2023 Zero Party Data

Survey Question Types Explained With Examples For Ecommerce Brands

Ecommerce brands have particular needs when it comes to survey question types. Discover how Fairing’s examples enrich marketing attribution, CRO, personalization and retention.

by Mitch Turck

March 24, 2023 Attribution

“How Did You Hear About Us?” Question Variations for Optimized Attribution

Gain unique insights into attribution, customer behavior, and diversification of your marketing channels with the right variation of "How did you hear about us?" survey question.

by Matt Bahr

March 22, 2023 Integrations

Integrate Your Fairing Zero Party Data As A Source In Segment

The Fairing x Segment integration enables enterprise brands to send Fairing response events to their Segment instance, adding a ground truth source to their customer profiles.

by Micah Elerson

March 22, 2023 Research

Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys

Improve your customer experience with by asking feedback survey questions post-purchase. Get actionable insights to power marketing automation.

by Micah Elerson

March 20, 2023 Company

What Is A Fairing?

After rebranding from EnquireLabs to Fairing, we’ve occasionally gotten the question: what does it mean? Pull up a seat and put on your most aerodynamic helmet as we dive into the metaphor of a fairing.

by Mitch Turck

March 17, 2023 Zero Party Data

Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively)

Levitate Foundry explains why (and how) agencies should embrace zero-party data as a pillar of marketing strategy.

by Mitch Turck

March 15, 2023 Research

Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys

See how Part and Sum used post-purchase survey data to reveal the synergistic effects of a jewelry brand's online and wholesale channels.

by Mitch Turck

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Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Analyzing AppLovin data in Fairing

Discover content by category.

Zero Party Data: The Ultimate Guide for eCommerce Brands in 2023

Unlocking Customer Insights With Psychographic Survey Questions

Unlocking Actionable eCommerce Insights With Real-Time Consumer Data

Top 6 Post-Purchase Survey Questions For Personalization With Examples

Fairing Feature Bundle: Q2 ‘23

Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase)

Produce Zero Party Data at Scale: Guide for eCommerce Stores

How Customer Segmentation Can Enrich Your Shopify Ecommerce Sales

Boost Your Store's Performance With The 9 Best Shopify Apps

Fairing’s Dark Attribution ROI Calculator

Solving Podcast Attribution With Fairing’s Post-Purchase Surveys

Empowering DTC Brands With The Power Of Brand Lift Survey Questions

How Playboy Attracts Growth Through Customer Listening

3 Examples of Effective Ecommerce Personalization

How to Recreate Google UA’s Source/Medium Report in GA4 for Ecommerce

6 Market Research Questions to Help DTC Brands Understand Their Customers

Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem

QOTD: Have You Used ChatGPT To Shop For New Products?

Survey Question Types Explained With Examples For Ecommerce Brands

“How Did You Hear About Us?” Question Variations for Optimized Attribution

Integrate Your Fairing Zero Party Data As A Source In Segment

Insights For Marketing Automation Through Fairing’s Customer Feedback Surveys

What Is A Fairing?

Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively)

Reveal The Total Effect Wholesale Has On Direct Ecommerce Sales, Using Post-Purchase Surveys