It’s Official: Fairing is now a Shopify Plus Certified App Partner!
With thousands of Shopify and Shopify Plus customers already using Fairing’s best-in-class post-purchase survey solution, we’re excited to join the Shopify Plus Certified Apps Program.
by Isaac Lee
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Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase)
Using a wealth of examples from Kettle & Fire, our agency partner SmartSites outlines a full-cycle process for using zero party data to optimize email marketing.
by Micah Elerson
How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves
"The ethos that runs through Porter Road’s approach to product is also ever present in their approach to marketing: taking the long view, to ensure holistic lifetime value. No surprise then, that they’ve made a routine of analyzing cohort and segment behavior through Peel."
by Tiara Solomon
Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering
The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?"
by Micah Elerson
To Understand Zero-Party Data, Think About How You Collect Emails
In our opinion, the DTC industry needs a mental reset on the concept of “partied” data. It’s not enough to internalize some textbook distinction between zero-party data and first-party data -- because if you build your customer experience first and think about data types later, you miss the whole point of this customer-centric movement that DTC stands to capitalize on.
by Mitch Turck