May 13, 2024 Zero Party Data 24 Of The Best Post-Purchase Survey Questions We’ve gathered 24 of the best post-purchase survey questions implemented across 2,500+ leading brands to make the most of zero party data at speed & scale. by Micah Elerson
April 29, 2024 Zero Party Data How Your eCommerce Platforms Enable Data Analysis on Their Sites Unearth how eCommerce platforms facilitate data analysis. From Shopify's dashboards to Woocommerce's reports, unlock the power of data-driven decision-making. by Bryan Teo
April 15, 2024 Zero Party Data 8 Best Ways to Collect Zero-Party Data Discover the 8 best ways to collect Zero-Party Data in eCommerce. From interactive quizzes to loyalty programs, unlock valuable insights for your business growth. by Bryan Teo
March 25, 2024 Zero Party Data The Importance of Zero-Party Data in Today’s Digital Age Explore Zero-Party Data in the digital era and how it aligns with evolving privacy regulations and empowers businesses to navigate data privacy. by Bryan Teo
February 16, 2024 Zero Party Data The 2024 Ecommerce Brand's Guide to Zero-Party Data Unlock the power of zero-party data with Fairing’s Ultimate Guide to Zero-Party Data. Learn top strategies to collect and utilize zero party data insights. by Bryan Teo
February 7, 2024 Zero Party Data Feature Highlight: Auto Advancing Customer Responses Dive into seamless insights with Fairing's Auto-Advance feature. Smoother surveys, boosted response rates – a streamlined journey through your Question Stream® awaits! by Isaac Lee
July 6, 2023 Zero Party Data What is a Survey Methodoligist? Discover the pivotal role of survey methodologists in empowering ecommerce brands with actionable insights that power data-driven decisions. by Micah Elerson
June 29, 2023 Zero Party Data 10 Zero-Party Data Examples and How to Use Them Discover 10 real-world examples of zero-party data and learn how to effectively utilize this valuable customer information for personalized experiences. by Micah Elerson
May 19, 2023 Zero Party Data Zero Party Data: The Ultimate Guide for eCommerce Brands in 2023 Discover how zero-party data collection can help ecommerce brands provide personalized customer experiences while adapting to new privacy regulations. See our ultimate guide inside. by Micah Elerson
May 9, 2023 Zero Party Data Unlocking Actionable eCommerce Insights With Real-Time Consumer Data Discover how real-time and scalable ecommerce insights can revolutionize your business. Learn how Fairing's Question Stream™ helps you ask the right questions and gain valuable consumer data. by Matt Bahr
May 3, 2023 Zero Party Data Integrating An Effective Zero-Party Data Strategy With Your Email Marketing (From Opt-In To Post-Purchase) Using a wealth of examples from Kettle & Fire, our agency partner SmartSites outlines a full-cycle process for using zero party data to optimize email marketing. by Micah Elerson
April 24, 2023 Zero Party Data Produce Zero Party Data at Scale: Guide for eCommerce Stores Unlock the power of zero party data at scale for your eCommerce store. Overcome challenges, capture valuable insights, and enhance personalization with data directly from your customers. by Mitch Turck
March 27, 2023 Zero Party Data Survey Question Types Explained With Examples For Ecommerce Brands Ecommerce brands have particular needs when it comes to survey question types. Discover how Fairing’s examples enrich marketing attribution, CRO, personalization and retention. by Mitch Turck
March 17, 2023 Zero Party Data Why So Many Agencies Ignore Zero Party Data (And How To Leverage It Effectively) Levitate Foundry explains why (and how) agencies should embrace zero-party data as a pillar of marketing strategy. by Mitch Turck
March 2, 2023 Zero Party Data 3 Examples Of Improving Customer Experience with Zero-Party Data Examples of how companies like L’Oreal are using zero-party data they collect to improve marketing and personalization strategies. by Micah Elerson
February 28, 2023 Zero Party Data Zero-Party Data vs First-Party Data: Know the Difference Brands seeking actionable data from their customers are shifting focus to first & zero-party data. Here are the pros and cons of both data-capturing methods. by Mitch Turck
November 17, 2022 Zero Party Data Question Bank Integration: Zero-Party Data With One Click Fairing turns zero-party data into a one-click move, with our integrated Question Bank. Best practice surveying on attribution, personalization, CRO and consumer research, at your fingertips. by Mitch Turck
August 28, 2022 Zero Party Data Listen to Fairing on Subscription Radio with Ben Fisher We recently dropped in on Ben Fisher's Subscription Radio to chat about using post-purchase surveys for attribution, personalization, CRO and customer research. by Micah Elerson
August 1, 2022 Zero Party Data How Porter Road Uses Peel + Fairing To Make Holistic Marketing Moves "The ethos that runs through Porter Road’s approach to product is also ever present in their approach to marketing: taking the long view, to ensure holistic lifetime value. No surprise then, that they’ve made a routine of analyzing cohort and segment behavior through Peel." by Tiara Solomon
November 8, 2021 Zero Party Data How To Set Up A Shopify Post-Purchase Survey For Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire. by Micah Elerson
September 7, 2021 Zero Party Data Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?" by Micah Elerson
August 17, 2021 Zero Party Data To Understand Zero-Party Data, Think About How You Collect Emails In our opinion, the DTC industry needs a mental reset on the concept of “partied” data. It’s not enough to internalize some textbook distinction between zero-party data and first-party data -- because if you build your customer experience first and think about data types later, you miss the whole point of this customer-centric movement that DTC stands to capitalize on. by Mitch Turck
January 18, 2021 Zero Party Data Cookie-less Marketing: Life Without Conversion Pixels It’s always been an interesting choice of words to call cookies and device IDs “persistent.” by Matt Bahr
December 14, 2020 Zero Party Data Quantitative Vs. Qualitative: Not So Black And White After All What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness* by Mitch Turck
May 30, 2020 Zero Party Data What’s Wrong With Surveys, and How We Fixed Them Imagine traveling to a foreign country and seeing a power outlet that doesn’t fit anything you own. That’s what survey and market research data look like to most martech stacks by Mitch Turck
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