Why Practical Personas Are The Future For DTC Brands
Consumers crave genuine connections and brands that really get them. For DTC brands, practical personas are the bridge to that authentic relationship.
by Micah Elerson
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Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning
PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't.
by Sam McNerney