Blog Archive

Before Black Friday: catch leaking codes, path-to-purchase breaks and misread channels

BFCM CRO Checklist: How to Prepare for Black Friday and Catch Bugs Before Code Freeze

Unlocking Creator ROAS: Introducing Fairing x Agentio Native Integration

Close Your CTV Attribution Gap with Vibe.co and Fairing

Closing the Podcast Attribution Gap: Fairing x Podscribe Integration is Live.

The Next Generation of HDYHAU Surveys

AI Is Driving Far More Sales Than Your Data Shows

Fairing + Lifetimely Integration is Live

Fairing Data Now Lives in Shopify Analytics

Introducing: Bulk Recategorization, Turn "Other" Into Attribution Signal

Will McGivern-Smith Joins Fairing as SVP of Strategic Partnerships

How to Migrate Your NPS Surveys from Delighted to Fairing

Extrapolating Attribution Survey Responses and Channel Revenue From Partial Response Rates

Meet the Next Evolution of Fairing NPS for Shopify

Our Mission for Ubiquity: Introducing Our Free and $15 Starter Plans

Meet the Fairing SDK: First-Person Signal for Any Platform

Build vs. Buy: The Hidden Cost of Building HDYHAU Surveys

Axon One Year Later: From E-commerce Experiment to Established Channel

Introducing: AI Insights, Your Weekly Attribution Brief

When Randomization Actually Works: Reducing Position Bias in Mobile Surveys

How Attribution Surveys Help Marketers Measure What Dashboards Miss

Fairing Joins Universal Ads' Business Partner Program, Bringing Reliable TV Attribution to Advertisers

The Best Way to Add AI Tools Like ChatGPT to Your HDYHAU Attribution Survey

The Measurement Maturity Ladder: Choosing the Right Marketing Measurement Tools Based on Your Business Size

Auto Suggest: Structuring Attribution Data for Hard-to-Measure Channels

TV Ads Work — But Only If You Know How to Measure Them

Podcast Advertising Metrics: Why Most Brands Undervalue Their Podcast Ads

Fairing vs. Other Survey Solutions: Why Specialization Matters in Marketing Measurement

Announcing: Fairing x Polar Analytics Integration

Announcing: Fairing x WorkMagic Integration

LTV Analytics: Now Included on All Current Fairing Plans

New Integration: Sync Fairing Response Data to Meta CAPI for Superior Measurement

Announcing: Fairing x Podscribe Integration

AppLovin Q1 Update: Beyond the Holiday Surge - Why Mobile Game Ads Remain a Valuable Channel

Introducing the Marketing Signals Podcast: Separating Noise from Data in Modern Marketing Measurement

10 Ecommerce Experts Reveal Their Most Valuable Post-Purchase Survey Questions

Introducing Multi-Tier Reclass: Get the Full Picture of Your Marketing Attribution

Anomaly Detection in Survey Data: Spotting the Unexpected in E-Commerce

Making Sense of Time: How We Organized Millions of Free-Form Responses with Natural Language Processing (NLP)

24 Of The Best Post-Purchase Survey Questions for Ecommerce (2026 Guide)

How to Analyze AppLovin Data in Fairing for Better Attribution (Step-by-Step Guide)

AppLovin’s E-commerce Revolution: A New Era of Customer Acquisition

Unlocking the Power of Package Inserts with Fairing's Attribution Technology

The Halo Effect: TV’s Incremental Impact on All Channels, and How to Measure It

From Postcards to Purchases: Direct Mail Attribution

The Beginners Guide to Paid Media Attribution for DTC Brands

The Rise of Pixel-Based Attribution in Podcast Advertising

Podcast Attribution 101

How to Measure Incrementality and Optimize for it

Triangulation in Marketing Measurement: A Better Approach To Attribution

Essential Requirements for Constructing an Attribution Model

Choosing the Right Attribution Model for Your eCommerce Brand

Influencer Marketing vs. Influencer-Generated Content: The Essential Guide

Introduction to Attribution Modeling

The Last Click Flu | Beyond the Final Click

The State of Marketing Attribution

Introduction to Media Mix Modeling

Deciphering Survey Data Analysis For eCommerce

LTV to CAC Ratio: Why This Could Be the Game-changer for Your eCommerce Brand

Calculating Customer Lifetime Value (LTV) for Your eCommerce Brand

Understanding Customer Lifetime Value (LTV) in eCommerce

Average Order Value (AOV) in Ecommerce: How to Measure & Improve It

Introducing: Last Click Reporting in Fairing

Last Click & Discount Insights: The Latest Upgrade to Our Analytics Suite

Unlocking Success: The Power of eCommerce Personalization Today

Top 6 Post-Purchase Survey Questions For Personalization With Examples

8 Best Post-Purchase Survey Questions for Conversion Rate Optimization (CRO), With Examples

8 Best Ways to Collect Zero-Party Data

Feature Highlight: Time Series Analytics

The State of Shopify Extensions in 2024

The Most Powerful Question in eCommerce: How Did You Hear About Us? (HDYHAU)

The Ecommerce Brand's Guide to Zero-Party Data

Announcing Fairing’s Partnership with Disco: Get Up to Three Months of Your Fairing Subscription Free!

Product Update: Shopify Checkout Extensibility

It’s Official: Fairing is now a Shopify Plus Certified App Partner!

Why Practical Personas Are The Future For DTC Brands

How to Master the Art of Tracking Influencer Marketing Campaigns

10 Zero-Party Data Examples and How to Use Them

How Fairing Helped The Oodie Cozy Up To A Growing TikTok Media Investment

Zero-Party Data: The Ultimate Guide for Ecommerce Brands

Unlocking Customer Insights With Psychographic Survey Questions

How Customer Segmentation Can Enrich Your Shopify Ecommerce Sales

Empowering DTC Brands With The Power Of Brand Lift Survey Questions

How to Recreate Google UA’s Source/Medium Report in GA4 for Ecommerce

6 Market Research Questions to Help DTC Brands Understand Their Customers

Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem

“How Did You Hear About Us?” Question Variations for Optimized Attribution

Fairing Meaning: What Is a Fairing?

3 Examples Of Improving Customer Experience with Zero-Party Data

Zero-Party Data vs First-Party Data: Know the Difference

Fairing x TikTok Announce Ad Credit Incentive Program

No Marketing Measurement Method is Perfect (And What You Can Do About It)

EnquireLabs Is About To Become Fairing

Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

The Known-Unknowns Matrix In Ecommerce

Success Story: Füm Uses Post-Purchase Surveys To Scale Podcast Ads 25x

We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data

Offline Attribution Via Survey Methodology

How To Set Up A Shopify Post-Purchase Survey

Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering

Introducing Question Templates

Baseline Surveys: How To Reach Those Hard-To-Measure Spots

Measuring Word Of Mouth: The Invisible Elephant In The Room

Post-Purchase Surveys (PPS) with Quip's First Employee, Shane Pittson

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

QOTD - When Are You Going To Buy Again?

The Complete Guide To Attribution Surveys

The Post-Purchase Survey: A Vital Marketing Attribution Tool

Feature Highlight: Response Clarification

The Scariest Word In Marketing Attribution: Direct

Analyzing Survey Responses In Google Analytics