Fairing Appoints Will McGivern-Smith as SVP of Strategic Partnerships to Drive Platform Expansion and Partner Growth
New York, US – 20 January 2026: Fairing, the attribution platform bringing speed and scale to zero-party data, today announced the appointment of Will McGivern-Smith as Senior Vice President of Strategic Partnerships. A seasoned data and product leader with more than 15 years of experience across adtech, AI-driven data infrastructure, and digital media, McGivern-Smith will spearhead Fairing’s platform partnerships, ecosystem integrations, and expansion initiatives.
McGivern-Smith has built and scaled data-centric products across the AI, identity, and retail media landscape - from co-founding Bonbon Technologies to leading product and strategy roles at TrueData and Nielsen Catalina Solutions, as well as advising multiple AI-native platforms. His background in turning complex datasets into commercial and product growth makes him uniquely positioned to support Fairing’s mission in a rapidly shifting discovery environment.
“Will combines deep ecosystem knowledge with a strong product and commercial intuition, which is exactly what Fairing needs as we build the next generation of attribution for an AI-driven world,” said Matt Bahr, co-founder and CEO at Fairing. “Partnerships are becoming central to how attribution integrates across the stack, and Will will play a pivotal role in shaping that future.”
Commenting on his appointment, Will McGivern-Smith said: “Fairing sits at the center of a major shift in marketing: the rise of zero-click discovery and the growing need for attribution rooted in real customer signals. I’m excited to help the team deepen its platform relationships, build new ecosystem connections, and expand Fairing’s role in how brands measure influence across channels.”
Fairing is evolving rapidly as brands seek marketing clarity at scale and move away from clickstream & cookie-based methods that miss key touchpoints. The platform transforms in-moment, zero-party customer signals into accurate, privacy-safe attribution that reveals what truly drives customer growth across every channel - including those traditional analytics can’t measure. As discovery shifts into creators, communities and AI models, Fairing is building the measurement layer that helps brands understand real influence in real time.
The attribution platform is already trusted by thousands of ecommerce brands, and McGivern-Smith’s appointment comes at a pivotal moment, as Fairing accelerates its platform expansion, invests in new measurement capabilities, and strengthens its leadership team going into 2026.
About Fairing
Fairing is the only solution that turns direct customer feedback into reliable marketing attribution data. By transforming in-moment, zero-party signals into marketing clarity, Fairing helps brands uncover what truly drives discovery and purchase across all channels - even those traditional analytics can’t measure. The result is accurate, privacy-safe attribution data that connects every marketing moment without relying on cookies, pixels, or guesswork.
