Today, we're announcing that our Customer Lifetime Value (LTV) Analytics feature is available on all current Fairing plans. Here's why.
When we launched Fairing, we set out to give marketers deeper insights into their customers. Over time, we've expanded beyond basic measurement to help brands truly understand not just how customers find them, but who their customers actually are.
The most successful brands don't just measure conversions—they understand the distinct segments within their customer base and how each contributes to long-term business growth.
To note, LTV Analytics is not included on legacy Fairing plans. Reach out to support@fairing.co to upgrade.
The Missing Metric in Marketing Measurement
Traditional marketing tools track clicks, conversions, and initial purchases. But marketers who truly want to optimize efficiency need to understand a critical dimension: customer value over time.
Measuring ROI based solely on first purchases is like judging a book by its first chapter. The complete story unfolds in the relationship that follows.
Unlock the Full Story of Customer Value
LTV Analytics creates a direct line of sight into how different customer segments generate value over time. This connection reveals insights that fundamentally change marketing decisions:
Which customer cohorts purchase repeatedly?
Where should you invest to acquire high-value customers?
How do purchase patterns differ across segments?
Rather than guessing which strategies deserve more investment, you can now see precisely which efforts result in long-term customer relationships.
Why We're Including LTV Analytics in All Plans
We believe understanding customer lifetime value shouldn't be a premium feature—it should be fundamental to how marketing measurement works.
By including LTV Analytics in all plans, we're enabling every brand to:
Make better investment decisions by understanding the full revenue impact of different marketing strategies
Optimize campaigns beyond first purchase by targeting audiences with higher lifetime value potential
Align acquisition strategy with retention outcomes rather than treating them as separate functions
How It Works
LTV Analytics seamlessly integrates with your existing Shopify transaction data to provide a complete view of customer behavior over time. The feature provides:
Segment-specific LTV metrics showing value generation over time
Comparative analysis of customer cohorts by value
Trend analysis showing how value accumulates across different customer groups
Custom segments to analyze specific customer behaviors
For Shopify merchants, setup is automatic. For other platforms, manual import of transaction volume is required.
Getting Started
LTV Analytics is available now in your Fairing dashboard for all customers. No additional setup is required for Shopify users—your data is already flowing.
Not yet using Fairing? Schedule a demo to see how LTV Analytics can transform your marketing measurement.
Fairing helps brands measure marketing and grow revenue through customer insights that improve measurement and decision-making. Join leading brands using Fairing to make marketing more efficient.
