We launched a free plan and new $15 starter plan at Fairing this week. At its core, this is not just a pricing update, it’s a shift in how we think about Fairing.
For years, we’ve helped brands understand where their growth really comes from via the best source possible: their customers. That direct connection, the ability to ask and listen, has powered hundreds of millions of responses across thousands of brands.
Our next chapter isn’t about helping a few thousand teams get smarter. It’s about helping the entire ecosystem get more honest. [I DON’T LOVE THIS WORDING]
From Software to Infrastructure
We’re evolving how we think about Fairing. What began as post-purchase surveys is now becoming the infrastructure for reliable, zero-party measurement data: a foundation that helps every merchant, partner, and platform understand how people actually discover brands.
Infrastructure doesn’t spread through enterprise sales. It spreads through installation.
That’s why we’re lowering friction so every merchant, large or small, can take part in building a clearer picture of the customer journey. The more merchants who install Fairing, the stronger the network becomes, for everyone.
This Isn’t a Discount Strategy
Our free plan isn’t a promotion or a growth hack. It’s how we push toward ubiquity. Every install adds signal to the network. Every survey strengthens the dataset.
Every brand helps build a universal HDYHAU standard powered by Fairing.
By lowering the barrier to participation, we’re expanding our surface area, making zero-party data more representative, reliable, and accessible across commerce.
The Details
Today, we’re introducing the following plans:
→ Free for up to 100 orders per month
→ $15 Starter Plan for up to 200 orders per month
These plans are designed to make participation effortless while maintaining data quality and coverage. Whether you’re just getting started or scaling fast, every response you collect contributes to a stronger, more universal measurement layer for the industry.
All plans include all features.
Where We’re Headed
This launch marks a step toward our long-term mission: ubiquity.
As Fairing continues to expand beyond commerce through upcoming integrations, every new installation brings us closer to a world where zero-party measurement becomes the default layer of marketing truth.
