In today's fragmented digital landscape, understanding which channels drive incremental customer acquisition is more challenging—and more valuable—than ever. We're excited to announce our new Meta Conversions API (CAPI) integration, designed specifically to solve the attribution puzzle that keeps marketers up at night.

Bridging the Attribution Gap: What Makes This Integration Different

In an era where third-party cookies are disappearing and iOS privacy changes have severely hampered traditional tracking, the Fairing-Meta CAPI integration offers a new approach: attribution based on what customers actually tell you, not what algorithms infer.

This integration creates a direct pipeline between genuine customer feedback and your Meta advertising dashboard by:

• Syncing real customer responses from your Fairing HDYHAU question directly into Meta's ecosystem

• Specifically identifying when customers attribute their discovery to Facebook or Instagram

• Creating a source of truth that lets you compare Meta's algorithmic attribution with customers' stated attribution

• Giving you the power to optimize campaigns based on reliable first-party data instead of increasingly unstable tracking mechanisms

Two Powerful Events for Better Attribution

The integration sends two distinct types of events to Meta:

1. Fairing Question Response Event

This event fires automatically whenever a response is received on any active question in your Fairing surveys. It provides a comprehensive view of all customer interactions.

2. Fairing Attribution Response Event

This specialized event fires specifically when a customer selects 'Facebook' or 'Instagram' as their answer to your attribution question. This gives you precise data about which Meta platforms are driving your conversions.

Simple Setup Process

Getting started with our Meta CAPI integration takes just a few minutes:

Step 1: Locate Your Meta Pixel ID

Find your Pixel ID in the Meta Events Manager:

• Navigate to Events Manager > Overview

• Look under Events Manager > Data Source > Settings > Dataset ID

Step 2: Generate an Access Token

Within the Meta Events Manager:

• Go to Events Manager > Data Source > Settings

• Find the 'Conversions API' section

• Click 'Generate access token'

Step 3: Configure in Fairing

Enter your Pixel ID and Access Token in Fairing, then select your attribution question and the Facebook/Instagram response options you want to track.

Step 4: Confirm Your Custom Events in Meta

For the integration to work properly, you'll need to confirm the custom events in Meta:

1. Wait for your first events to appear in Meta (typically 20-30 minutes after responses are received)

2. Look for a banner in your Events Manager and click "Review"

3. Select both Fairing events and click "Next"

4. Choose "Confirm the custom event" and click "Confirm"

Once confirmed, your Fairing events are ready to use with Meta ads features!

Viewing Your Event Data

Both Fairing events will appear under Data Sources > Overview in the Events table of your Meta Events Manager.

Why Marketers Need This Integration Now

This integration represents a fundamental shift in how you can approach Meta advertising:

Move Beyond Last-Click Attribution

Traditional attribution models often give Meta either too much or too little credit for conversions. With direct customer feedback through Fairing, you finally get the ground truth about where your customers are actually discovering you.

Reduce Wasted Ad Spend

When customers tell you exactly which platform brought them to you, you can finally eliminate guesswork from your media allocation.

Build Truly Customer-Centric Campaigns

Instead of optimizing for Meta's algorithms, optimize for what your actual customers are telling you. Create lookalike audiences and retargeting segments based on customers who genuinely discovered you through Meta platforms (or other channels).

Close the Feedback Loop

The powerful combination of Fairing's attribution data with Meta's advertising platform creates a continuous improvement cycle: advertise, collect attribution data, refine targeting, improve ROAS, repeat.

Gain a Competitive Edge

While your competitors are still relying on increasingly unreliable pixel-based attribution, you'll be making decisions based on actual customer feedback—giving you an information advantage that directly impacts your bottom line.

Ready to transform your Meta advertising strategy with ground-truth attribution data? Set up the Meta CAPI integration today and start making customer-informed marketing decisions that drive real business growth.

Need help with setup? Contact our support team for assistance.