Bringing Zero-Party Insights Into Polar Analytics

We’re excited to announce our new integration between Fairing and Polar Analytics — a partnership that empowers brands to harness the full potential of their marketing attribution data within one powerful, centralized analytics platform.

Why This Integration Matters

As customer journeys become increasingly complex, the need for accurate measurement is more critical than ever, yet the data required for deep analysis is often scattered across numerous sales, analytics, and advertising platforms. Polar Analytics solves this challenge by ingesting performance data from all your key tools to unify reporting in a single, cohesive view. 

With the Fairing integration, you can round out your Polar Analytics dashboard with the missing piece — the customer’s voice — by adding powerful attribution insights from Fairing’s post-purchase surveys.

With the Fairing x Polar Analytics integration, you get:

• A single source of truth across all your key metrics and customer insights

• Cross-analysis capabilities to evaluate survey data alongside sales, ads, and marketing performance

• Actionable attribution to fuel your growth strategies and media investments

No more juggling disconnected data sources. No more guessing which channels actually drive conversions. Just clear, consolidated insights — all in one place.

What You Can Do With Fairing + Polar Analytics

With this integration, you unlock a new level of insight and optimization:

• Channel-level attribution analysis: Compare what customers say drove their purchase (via Fairing) against your clickstream and platform-reported data, helping you validate (or challenge) your assumptions.

• Smarter spend decisions: Identify gaps between tracked and survey-attributed conversions, so you can reallocate budget toward the channels delivering real impact.

• Custom dashboards & reporting: Build tailored dashboards in Polar Analytics that combine Fairing data with core business KPIs — from ROAS to LTV — giving your entire team a unified, actionable view.

Explore Fairing Data in Polar Analytics

Build visualizations with your zero-party attribution data alongside performance metrics from platforms like Shopify, Ad Platforms (TikTok, Facebook, etc.), all of which can be added to your main dashboard page.

Choose between a table view or bar/line/pie chart view. See examples of Fairing data below visualized as a line chart over time and a pie chart snapshot.

You can customize your dashboards, set benchmarks, and generate reports that combine your Fairing data with every other data source in your stack — turning raw customer insights into actionable business decisions.

Get Started in Minutes

Already using Polar Analytics? Follow the steps below to get setup.

In Fairing

• Navigate to Integrations > Polar Analytics > Connect

• Generate a unique API key

In Polar Analytics

• Navigate to Connectors

• Search for Fairing and click ‘Connect’

• Enter the unique API key you generated in Fairing in the ‘Secret Token’ field

• Click ‘Connect to Polar Analytics’

Your data will begin syncing in real time.

Close Your Attribution Gaps With Confidence

At Fairing, we believe that better decisions come from better data — and that the most powerful data comes directly from your customers. With Polar Analytics, you can now bring those insights into the heart of your analytics stack, creating a 360° view of your marketing performance.

Not using Fairing yet? Book a demo with our team - we'll show you how to unlock the full potential of this integration.