Meet the Fairing SDK: First-Person Signal for Any Platform

Marketing leaders are making million-dollar bets on podcasts, CTV, and influencer campaigns with broken attribution. When leadership asks for ROI weeks later, marketers are stuck piecing together incomplete data from tools that were never built for these channels.

At Fairing, we've been solving this problem since 2018. Fairing started when a single brand came to us, trying to understand the ROI of its influencer program. That problem turned out to be universal. 

Over six years, we've helped thousands of marketers on Shopify find clarity where pixels and models failed, figuring out what it takes to capture reliable, first-person signal at scale: high response rates, clean data, fast implementation, and marketing control without engineering bottlenecks.

But one thing became clear - the challenge of measuring true marketing impact isn't a platform-specific problem or even an industry-specific problem. It's a reality every marketing leader faces when driving customer acquisition at scale. That's why brands like Eight Sleep, Thorne, and Insurify turned to Fairing. They had the same measurement challenges, but didn't run on Shopify, and that's why we’ve spent the last six months rebuilding Fairing's SDK from the ground up.

What's the New Fairing SDK?

The rebuilt Fairing SDK is the fastest, most flexible way to capture first-person “How did you hear about us?” (HDYHAU) signal and transform it into defensible measurement.

• Simple drop-in script:  Lightweight implementation for a fast, frictionless launch.

• Out-of-the-box styling: Choose inline or modal, with pre-styled question types, no custom build required.

• Marketer-owned control: Update your HDYHAU surveys without engineering tickets.

• Beyond Shopify: Designed for any transactional business.

Fairing is no longer just a solution for Shopify-based businesses. We're now the measurement infrastructure that ambitious brands on any platform use to scale with confidence.

Who Is the New Fairing SDK For?

The Fairing SDK is built for marketing leaders and growth teams that are investing heavily in channels where pixels and models fall short. If you're allocating significant budgets to podcasts, CTV, influencers, or any channel where traditional tracking can't capture the full story, you need defensible data to walk into every board meeting with confidence.

• For our Shopify customers: Nothing changes. The app you rely on keeps getting better, and this expansion means more resources to improve the product for everyone.

• For everyone else: You now have access to first-person signal and direct-source measurement infrastructure that was previously only available to Shopify merchants.

What Makes the Fairing SDK Different?

When Thorne scaled their partnership with UFC, they wanted proof of ROI. When InfluenceLogic stood up a new YouTube program, they needed real-time signal on which creators were driving applications.

Here's what makes all of that possible:

• Speed & Control You Can Own. Launch in days and make changes instantly. Marketing can set up and update surveys without any engineering support. When your podcast campaign goes live next Tuesday, you can add it to your survey immediately.

• Measurement You Can Defend. First-person signal built on rigorous methodology with statistical rigor, response-rate optimization, and audit trails. Board-ready clarity you can stake your spend on because it came directly from customers, not probabilistic models.

• The Clear Choice Over Build. Your engineers can stay focused on your core product instead of maintaining measurement infrastructure. No survey feature requests, no integration headaches, no upkeep.

Why Don’t Traditional Measurement Tools Work?

Until now, you've had two options for measuring hard-to-track channels, and both come with serious tradeoffs.

• In-house builds give you a form, not a measurement instrument. What starts as a quick project becomes permanent infrastructure. Every new channel needs a support request. Every feature request is a battle to prioritize. Every integration that breaks needs fixing. Maintenance becomes a hidden, perpetual tax on your engineering roadmap.

• General survey tools are built for customer research, not channel measurement. They’re not built with deep attribution expertise or the data integrity you need. They don't integrate well with your marketing stack, and they weren't designed for the post-purchase moment when response rates matter most.

Fairing delivers defensible insights in days, not months, and is purpose-built for marketers who need to prove what's working while campaigns are live and budget decisions are being made.

How Does the Fairing SDK Work?

Implementation takes minutes instead of months. You drop in a single script, authenticate with your API key, and seamlessly integrate Fairing into your existing user experience. 

Within days, you're collecting defensible, data-driven insights rather than waiting for engineering sprints or data infrastructure to be built. While your competitors are still scoping their internal project, you're already capturing first-person signal.

What Does the Fairing SDK Mean for Your Team?

Every hour your engineers spend maintaining an internal survey tool is an hour they're not spending on your core product. Every marketing ask to add a channel is a product feature that doesn't ship or a bug in your actual product that doesn't get fixed.

Building a form is straightforward, but building and maintaining a measurement instrument you'd stake multi-million-dollar budgets on requires constant attention.

Fairing takes that complexity off your plate. Marketing gets the measurement and control you need. Engineering can focus on building what only you can build.

Book a demo or sign up for your free trial today to get attribution clarity in minutes, not months.