Introducing: Fairing × Podscribe Integration

Complete Attribution for Podcast Advertising

Podcast attribution has always been challenging. Today we're introducing a solution that bridges the gap between what listeners report and what tracking technology captures.

Our new integration with Podscribe unifies attribution data across multiple sources, bringing survey responses, pixel tracking, and promo code performance into a single, coherent view—without adding complexity to your workflow.

The Attribution Validation Framework

Traditional podcast attribution methods each tell only part of the story:

• Pixel tracking captures immediate actions but misses delayed conversion

• Promo codes measure direct response but are frequently unused by listeners

• Survey responses reveal true customer recall but require manual processing

By combining these methods through the Fairing × Podscribe integration, you gain a complete understanding of your podcast campaign performance—revealing the true impact of your investments.

How The Integration Works

1. Connect once — Provide Podscribe with your Fairing API key

2. Automatic import — Survey responses flow seamlessly into your Podscribe dashboard

3. Intelligent matching — AI technology maps free-text responses to specific shows

4. Unified reporting — View and compare all attribution methods in a single interface

5. Export flexibility — Download matched responses or review them in the raw conversions file

The entire process happens behind the scenes, with no additional work required from your team.

Measurement in Practice

A leading DTC brand recently implemented this integration and discovered that while their pixel data showed a positive ROAS of 2.3x for their podcast campaign, survey data revealed an additional 31% increase in conversions that weren't captured by tracking technology.

This insight allowed them to confidently increase their podcast budget by 40%, leading to significant growth in a channel they had previously undervalued.

Available Now at No Additional Cost

This integration is available to all Fairing customers who use Podscribe for podcast attribution, at no additional cost. The integration builds on Fairing’s commitment to making marketing measurement more accurate and accessible.

Get Started Today

If you're already using Podscribe for attribution:

• Contact Podscribe at adops@podscribe.com

• In Fairing, navigate to Integrations >> Podscribe >> Connect

• Generate a unique API key to send over to Podscribe

• The Podscribe team will take it from there and start syncing your Fairing data!

If you're not yet using Podscribe, but want to improve your podcast attribution — book a demo with our team. We will guide you through setting up both platforms for comprehensive attribution.