Meet the Next Evolution of Fairing NPS for Shopify

NPS is one of the simplest ways to measure loyalty, but it often turns into a clunky, disconnected experience. Too often, teams run NPS in a standalone tool, send customers off-site to answer, and lose the ability to connect feedback back too orders, retention, and revenue.

Fairing’s NPS is built differently. We believe customer insight shouldn’t end at checkout. With Fairing’s Question Stream, you can keep a continuous, unified view of sentiment across the journey, not a series of isolated survey events.

Now, we’re extending that experience further. Fairing lets you send NPS via an embedded email and route customers to a fully branded Shopify or self-hosted landing page you own. That means you can deliver NPS in the email tools you already use, keep the full survey experience on your domain, and report clean, trustworthy NPS trends to your team.

Why We Built This

Brands kept telling us the same thing: they wanted a clearer read on customer sentiment without adding another standalone tool to their stack. NPS is still the standard for measuring loyalty and benchmarking customer experience, but delivering it in a way that feels native to a brand, on their site, powered by their ESP, was harder than it should be. That gap is what we built this to solve.

In 2025, we piloted embedded-email NPS and Landing Pages with brands like Dolls Kill, Tommy John, and Negative Underwear. These pilot brands have collected tens of thousands of NPS responses, giving them a clearer read on customer sentiment and allowing them to focus CX and retention efforts where they matter most.

Included in Every Fairing Plan

Fairing’s NPS product, including embedded email, Landing Page targeting and NPS analytics, are available on all existing plans at no extra cost. No add-ons, no upgrades, just turn it on and go.

We believe loyalty measurement shouldn’t be gated behind add-ons or premium tiers.

Turn NPS Into Actionable Insights

Fairing doesn’t just collect NPS, it helps you use it.

Your NPS Score

View your NPS score at a glance and understand your Detractor / Passive / Promoter breakdown. Track how NPS changes over time to see how launches and CX improvements affect sentiment.

Segment NPS

Pivot NPS results against any of your existing questions to uncover who your best customers are and where they come from. For example:

• NPS by attribution channel

• NPS by demographic segment

Understand When Loyalty Turns Into Revenue with LTV

See NPS in the context of Lifetime Value. Understand the scores where customers start to churn, and where loyalty begins to compound. Benchmark your performance based on your own data, not generic industry averages.

Why This Matters

• Native to your brand. On-site, on-domain, and consistent with your experience.

• No siloed tools. One question stream, one dataset, one source of truth.

• Works with the stack you already use. Send NPS through Klaviyo (or any ESP) so it shows up where your customer communication already lives.

• Spot what drives loyalty. Automatically tie NPS to order data, attribution channels, and LTV data to see who becomes a promoter and why.

• Easy to activate everywhere else. With Shopify Flow and Fairing integrations, route NPS into your database, Shopify Account, or support stack to automate follow-ups and workflows.

Get Started

For existing customers on Shopify, launch an NPS survey today:

1. Add Fairing’s templated NPS question to your Question Stream

2. While editing, scroll to “Where should we ask?”

3. Select Shopify Landing Page

4. Follow the in-app setup steps for your landing page and Klaviyo flow

You’ll start collecting responses the same day and start understanding loyalty in a deeper, more actionable way through Fairing’s NPS Analytics.

Modern NPS for eCommerce and Beyond

NPS shouldn’t feel like a bolt-on survey. It should feel native, consistent, and connected to the rest of your insight stack. Fairing makes that the default.

Start collecting NPS where it belongs: consistent with your brand, on your domain, and in the tools you already use.