How to Migrate Your NPS Surveys from Delighted to Fairing

Delighted is shutting down. Annual renewals ended in July 2025, and the full shutdown will happen on June 30, 2026. 

If you're a Shopify merchant using Delighted for NPS, you need a plan. The good news is that you have options. And if you're already using Fairing for attribution, one of those options is one you’re already paying for.

Why this matters for Shopify brands

You're probably already juggling too many tools. Delighted was one more login, one more invoice, one more integration to maintain.

Now that it's going away, the question becomes: how do you simplify by replacing this tool rather than adding more complexity?

For most Shopify merchants, this is an opportunity to consolidate.

NPS is a signal, not just a score. And like attribution, it only matters when it's connected to real customer context. 

A "9" from a first-time buyer means something different than a "9" from someone on their fifth order. Without that connection, you're just tracking a number.

The path of least resistance isn't Qualtrics

Qualtrics owns Delighted. They'd love for you to migrate to their enterprise platform. For most Shopify brands, that's overkill. Enterprise pricing, enterprise complexity, enterprise onboarding. 

All you actually need to know is whether your customers would recommend you. If you're running a growing ecommerce brand, not a Fortune 500 research department, there's a simpler path.

If you're already using Fairing

What you may have missed: Fairing includes NPS on every plan at no additional cost.

You can run NPS surveys through Fairing, delivered via Klaviyo, with responses tied directly to your Shopify order data. One tool, one stream of customer data, unified with your attribution. No new vendor or integration to maintain.

Migrating NPS doesn't require introducing a new system. You're turning on a capability that already fits your stack.

What you get with Fairing

Fairing built its NPS for how ecommerce brands actually use loyalty data.

NPS question with open-ended follow-up. 

Customers select their score directly in the email, then land on a branded page to answer "What's the main reason for your score?" You get the number and the context behind it.

Responses tied to order data and LTV. 

Every NPS response connects to who bought, what they bought, and what they're worth to your business. You can finally see whether your promoters are also your best customers. With NPS living alongside attribution data, you get a decision tool, not a vanity metric.

Segmentation by promoters, passives, and detractors. 

Fairing automatically calculates your NPS score, buckets responses so you can act on them, and tracks your score over time. Trigger different follow-ups based on score, route detractors to support, and ask promoters for reviews.

Klaviyo-native delivery. 

Send your NPS survey 10-15 days post-purchase, after customers have received and used the product. That's when the score reflects something real.

Shopify Flow integration. 

Build workflows based on responses. Automate the follow-up instead of manually triaging feedback.

How to set it up

The whole process takes less than 10 minutes. Here's the flow:

1. Target your NPS question to your landing page.

In Fairing, go to Questions, find your NPS question (or create one), and set the targeting to "Shopify Landing Page."

2. Create a landing page in Shopify.

Create a Landing Page in Shopify with HTML provided by Fairing. Paste in the code, save, and copy your page URL.

3. Build your Klaviyo flow.

Create a new flow in Klaviyo triggered by Placed Order. Add a time delay (10-15 days is the sweet spot). Then add an email action using Fairing's HTML template to embed the NPS question directly in the email.

Customers click their score in the email and land on your page to complete any follow-up questions. 

That's it.

For detailed instructions with screenshots, follow this step-by-step setup guide.

What about historical data?

If you have existing NPS data in Delighted, Fairing can import it. You won't lose your historical scores or have to start from scratch. Your NPS trend line stays intact.

What about other email platforms?

Klaviyo is the most documented path, but Fairing supports other ESPs. If you're using a different platform, reach out to our support team ([email protected] or through in-app chat), and we'll help you get set up.

The opportunity ahead

Delighted shutting down is inconvenient. But it's also a chance to stop paying for a standalone NPS tool and consolidate into something you're already using.

Really, this is an opportunity to reduce surface area in your stack and keep customer signal in one place.

If you're a Fairing customer, you can enable NPS today. Follow the setup instructions or reach out in chat if you need help.

If you're not yet using Fairing, this might be a good reason to look at what a unified post-purchase survey platform can do. 

Learn more about Fairing's NPS offering or see how it compares to Delighted.