Smarter Attribution, Powered by Fairing x WorkMagic

Today, we're excited to introduce the Fairing x WorkMagic integration — built to give modern growth teams a sharper view of what’s driving customer behavior, from discovery to post-purchase. With Fairing’s attribution survey data now integrated into WorkMagic’s advanced measurement platform, brands can take action on customer insights instantly and intelligently.

Why This Integration Matters

Marketing attribution & measurement is harder than ever. Privacy changes and fragmented customer journeys make it difficult to isolate what actually moves the needle. By syncing Fairing attribution survey data with WorkMagic, you can consolidate your data, track performance across channels, and uncover meaningful insights — all in one unified view.

Here’s what that looks like:

• Automated Campaign Tracking: No manual input – just clean, actionable data

• Advanced Attribution: Understand which channels are driving revenue, not just traffic.

• Smarter Optimization: Align budget and campaign targeting with real performance signals.

Turn Insights Into Action: Real-Time Post-Purchase Personalization

Teams often ask: "How can we turn attribution insights into immediate action?" With this integration, now you can.

With Fairing survey responses now integrated with WorkMagic’s post-purchase engine, you can:

• Educate: Trigger product education based on discovery source.

• Upsell: Tailor cross-sell and upsell flows by channel.

• Test: Run experiments by traffic source to optimize your creative and offer mix.

No more guesswork. No more siloed insights.

Proving Incrementality: A Real-World Example

It's no longer enough to measure what happened — you need to know what moved the needle. To validate this, WorkMagic conducted an in-depth analysis for a brand with nine-figure annual GMV, combining platform-reported data, click-based models, Fairing survey results, and an incrementality test.

Here's what they found:

• Platform-reported (Meta): 25% of orders attributed to Meta Ads.

• Click-based MTA: 6% of orders attributed to Meta Ads.

• Fairing survey data: 9% of orders attributed to Meta Ads.

• WorkMagic incrementality test: 12% of orders attributed to Meta Ads.

Fairing’s response data came closest to the true lift revealed by WorkMagic’s test. Meanwhile, Meta’s self-reported numbers overstated their impact by 108%.

The takeaways:

• Surveys offer high-quality signal – especially for hard to measure channels.

• In-platform and click-based attribution either severely over or under report Meta’s impact, making their data directional but not that accurate.

• Incrementality tests (like the one WorkMagic ran) are the gold standard that directly measure the true incremental impact of a channel.

Get Started in Minutes

Already using WorkMagic? Follow the steps below to get setup.

In Fairing

• Navigate to Integrations > WorkMagic > Connect

• Generate a unique API key

In WorkMagic

• Navigate to Settings > Integrations

• Search for Fairing and click ‘Connect’

• Review and agree to the terms and conditions

• Enter the unique API key you generated in Fairing in the ‘Publishable key’ field

• Click ‘Confirm’

Your data will begin syncing in real time.

Close the Loop on Attribution

Modern success depends on understanding why your customers convert — and then using that insight to drive smarter, faster decisions. With Fairing and WorkMagic, you can do just that.

Not using Fairing yet? Book a demo with our team — we'll show you how to unlock the full potential of this integration.