Introducing: AI Insights, Your Weekly Attribution Brief
Amalia Cote
Product Manager
,
Fairing
TL;DR: Every Monday morning, Fairing emails you a concise summary of your week‑over‑week attribution trends. It scans 40+ data insights, filters out the noise, and highlights the changes that matter, so you can spot opportunities, address risks, and align your team in minutes.
Why We Built It
Marketing teams rely on Fairing to measure attribution for channels like podcasts, influencers, emerging sources like LLM discovery, and more. But turning raw datapoints into actionable decisions takes time and consistency. Week after week, the work of building reports, comparing shifts, and separating signal from noise can slow teams down and delay action.
AI Insights was designed to close that gap with a clear summary that surfaces the changes that matter, filters out the noise, and delivers insights straight to your inbox so your team can act faster with confidence.
Customers have already seen the impact of AI Insights in their workflow:
"The Fairing AI Insights weekly email has been incredibly valuable for our team at Thrive Causemetics. It gives us actionable data on customer acquisition channels and coupon performance that we can immediately discuss and act on. The insights help us understand week-over-week trends and make informed decisions about our marketing strategy." - Brendan Gardner-Young, COO @ Thrive Causemetics
“The Fairing weekly AI summary is a huge time-saver. In a world overloaded with marketing data, I appreciate having the highlights distilled into something I can act on quickly. It makes spotting trends and outliers simple.” - Whitney Dawson, Marketing Manager @ Wool&
How It Works
Every Monday morning (local time), we calculate 40+ week-over-week (WoW) shifts across response (marketing channel), device (mobile, desktop, tablet), coupon code and last‑click UTM parameters.
We focus on high-signal changes while minimizing the impact of low-sample volatility.
An LLM‑powered model turns the high-signal changes into a short, scannable brief you can act on immediately.
Why It Matters
Faster decisions: Start weekly planning with a shared, objective summary.
More signal, less noise: Highlight the trends that actually move the needle.
Proactive insights: Catch trend inflections early, before they snowball.
Team alignment: A format built for exec and cross‑functional visibility.
Inside the Email
The AI Insights weekly email provides a top‑line summary of week‑over‑week stats - response rate, total responses, and total views - as a quick gut check for the health of both your survey and your business. It then highlights the five most significant changes across your dataset, so you can quickly spot what’s new and worth diving deeper into.
See below examples from recent customer emails:
Company A: Podcasts remained the top attribution channel, but responses dropped nearly 40% week-over-week, an early signal that performance may be tapering, whether from reduced spend or a repeat show no longer delivering incremental value.
Company B: AI Recommendation (e.g. ChatGPT) more than doubled, underscoring its role as an emerging channel. TikTok responses also grew by 14% and, when paired with Google last‑click data, surged more than 50%, highlighting a channel combination gaining traction.
Company C: Streaming TV (HBO) jumped more than 22% week‑over‑week and showed the highest mobile share of any channel at 89%, evidence of shifting device behavior that could be linked to new creative or promotional campaigns.
Who It’s Built For
AI Insights is built for growth and performance marketers who:
Want to cut down analysis time and make decisions faster.
Care about spotting early signals in emerging channels, devices, or promotions.
Rely on cross‑functional alignment between growth, ecommerce, and executive teams.
Getting Started
AI Insights is available to all current Fairing customers now at no additional cost. To receive the email:
Navigate to AI Insights in your Fairing account.
Create a User Account if you do not already have one (so that we have a verified email address).
Select your attribution question and save.
Watch for your first email the following Monday morning!
Not a Fairing customer yet? Schedule a demo and we’ll show you how AI Insights can augment your weekly workflow.
