Behavioral Science with Lilly Kofler

Our latest episode of the Question Authority podcast features Lilly Kofler talking to us about behavioral science.

Announcing The Question Authority Podcast

Question Authority: a podcast where marketing experts teach brands about the art & science of questions.

Offline Attribution with Krystina Rubino

Our latest episode of the Question Authority features Krystina Rubino of Right Side Up talking to us about offline attribution, and podcast advertising.

Market Survey Research with Sam McNerney

Our latest episode of the Question Authority podcast features Sam McNerney talking to us about strategic market survey research.

QOTD - When Are You Going To Buy Again?

Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage.

Ethnography with Allison Braund-Harris

Our latest episode of the Question Authority podcast features Allison Braund-Harris talking to us about ethnography.

Question Stream 1.0

A brief introduction to Question Stream.

The Complete Guide To Attribution Surveys

Solving attribution with one simple question, “How did you hear about us?”

Cookie-less Marketing: Life Without Conversion Pixels

It’s always been an interesting choice of words to call cookies and device IDs “persistent.”

The Post-Purchase Survey: A Vital Marketing Attribution Tool

The order confirmation page: a window of massive opportunity.

Feature Highlight: Response Clarification

A simple and effective way to immediately follow up on a customer response.

Quantitative Vs. Qualitative: Not So Black And White After All

What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness*

Set up a Postgres Database with Your Shopify Data (Developer Not Required)

A quick guide to setting up a PostgreSQL database with your Shopify data.

Test Yourself: What’s The Value Of An Attributed Sale?

A rather hypocritical duality: if a channel provides attribution, those numbers are gospel. If a channel doesn’t, it’s no big deal.

What’s Wrong With Surveys, and How We Fixed Them

Imagine traveling to a foreign country and seeing a power outlet that doesn’t fit anything you own. That’s what survey and market research data look like to most martech stacks

Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.

Listen To Fairing On The Honest Ecommerce Podcast

We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce, to chat all things attribution and media diversification.

Listen To Fairing On The Honest Ecommerce Podcast

We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce.

Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data)

Segmenting your customers is high effort/high ROI, now you can let them self-segment by pushing Fairing post-purchase survey data directly to Klaviyo.

Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data)

Segmenting your email lists is one of the higher ROI activities you can do within your email marketing strategy.

Listen To Fairing On The eCommerce Fastlane Podcast

We recently dropped in on Steve Hutt’s long-running marketer podcast eCommerce Fastlane.

Why Do Single-Question Surveys Work?

Single-question surveys force you to think harder about the question and the experience, as one should always do when asking customers for a favor.

Why Do Single-Question Surveys Work?

Single-question surveys force you to think harder about the question and the experience, as one should always do when asking customers for a favor.

The Scariest Word In Marketing Attribution: Direct

The scourge of marketing sources goes by many names':' "Unknown", "None", "Dark", "Other"... but in many circles, he is known simply as, "Direct".

New Integration: Increase Your Conversion Rate And AOV With CartHook