Blog - Page 8 - Fairing

February 14, 2025 Attribution

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

by Matt Bahr

Discover content by category.

All Analytics Attribution Company Conversion Rate Optimization Integrations Personalization Research Survey Methodology Zero Party Data

June 9, 2021 Company

Zero Party Data with Gen Furukawa

Our latest episode of the Question Authority podcast features Gen Furukawa talking to us about zero party data and his Shopify app Prehook.

by Mitch Turck

June 6, 2021 Attribution

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources.

by Matt Bahr

May 26, 2021 Analytics

What Shopify Marketing Analytics Tools Should I Use?

If you’re asking yourself what Shopify marketing analytics tools to use, you’re already one step ahead of many Shopify DTC brands who focus too much on reporting, and not enough on analysis. Getting a competitive edge in DTC requires deep analytical dives.

by Matt Bahr

May 25, 2021 Company

Quant Vs. Qual With Sam Deutsch

Our latest episode of the Question Authority podcast features Sam Deutsch of Anheuser-Busch InBev talking to us about all things quant vs. qual data.

by Mitch Turck

May 10, 2021 Company

Behavioral Science with Lilly Kofler

Our latest episode of the Question Authority podcast features Lilly Kofler talking to us about behavioral science.

by Mitch Turck

April 28, 2021 Company

Announcing The Question Authority Podcast

Question Authority: a podcast where marketing experts teach brands about the art & science of questions.

by Matt Bahr

April 27, 2021 Company

Offline Attribution with Krystina Rubino

Our latest episode of the Question Authority features Krystina Rubino of Right Side Up talking to us about offline attribution, and podcast advertising.

by Mitch Turck

April 20, 2021 Company

Market Survey Research with Sam McNerney

Our latest episode of the Question Authority podcast features Sam McNerney talking to us about strategic market survey research.

by Mitch Turck

April 20, 2021 Research

QOTD - When Are You Going To Buy Again?

Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage.

by Mitch Turck

April 13, 2021 Company

Ethnography with Allison Braund-Harris

Our latest episode of the Question Authority podcast features Allison Braund-Harris talking to us about ethnography.

by Mitch Turck

April 10, 2021 Company

Question Stream 1.0

A brief introduction to Question Stream.

by Matt Bahr

March 13, 2021 Attribution

The Complete Guide To Attribution Surveys

Solving attribution with one simple question, “How did you hear about us?”

by Matt Bahr

January 18, 2021 Zero Party Data

Cookie-less Marketing: Life Without Conversion Pixels

It’s always been an interesting choice of words to call cookies and device IDs “persistent.”

by Matt Bahr

January 5, 2021 Attribution

The Post-Purchase Survey: A Vital Marketing Attribution Tool

The order confirmation page: a window of massive opportunity.

by Matt Bahr

December 27, 2020 Attribution

Feature Highlight: Response Clarification

A simple and effective way to immediately follow up on a customer response.

by Matt Bahr

December 14, 2020 Zero Party Data

Quantitative Vs. Qualitative: Not So Black And White After All

What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness*

by Mitch Turck

October 8, 2020 Analytics

Set up a Postgres Database with Your Shopify Data (Developer Not Required)

A quick guide to setting up a PostgreSQL database with your Shopify data.

by Matt Bahr

September 8, 2020 Analytics

Test Yourself: What’s The Value Of An Attributed Sale?

A rather hypocritical duality: if a channel provides attribution, those numbers are gospel. If a channel doesn’t, it’s no big deal.

by Mitch Turck

May 30, 2020 Zero Party Data

What’s Wrong With Surveys, and How We Fixed Them

Imagine traveling to a foreign country and seeing a power outlet that doesn’t fit anything you own. That’s what survey and market research data look like to most martech stacks

by Mitch Turck

April 13, 2020 Attribution

Making The Best Of A Tough Situation

Current events have unintentionally launched an A/B test in marketing.

by Matt Bahr

March 23, 2020 Zero Party Data

Listen To Fairing On The Honest Ecommerce Podcast

We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce, to chat all things attribution and media diversification.

by Matt Bahr

March 23, 2020 Zero Party Data

Listen To Fairing On The Honest Ecommerce Podcast

We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce.

by Micah Elerson

March 3, 2020 Integrations

Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data)

Segmenting your customers is high effort/high ROI, now you can let them self-segment by pushing Fairing post-purchase survey data directly to Klaviyo.

by Micah Elerson

March 3, 2020 Integrations

Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data)

Segmenting your email lists is one of the higher ROI activities you can do within your email marketing strategy.

by Matt Bahr

February 26, 2020 Zero Party Data

Listen To Fairing On The eCommerce Fastlane Podcast

We recently dropped in on Steve Hutt’s long-running marketer podcast eCommerce Fastlane.

by Matt Bahr

Page 8 of 9

Question Stream™

LTV Analytics New

Attribution Academy New

Question Stream™

LTV Analytics New

Attribution Academy New

Introducing Flexible Control Over Your Survey Options: Enable/Disable Response Options

Discover content by category.

Zero Party Data with Gen Furukawa

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

What Shopify Marketing Analytics Tools Should I Use?

Quant Vs. Qual With Sam Deutsch

Behavioral Science with Lilly Kofler

Announcing The Question Authority Podcast

Offline Attribution with Krystina Rubino

Market Survey Research with Sam McNerney

QOTD - When Are You Going To Buy Again?

Ethnography with Allison Braund-Harris

Question Stream 1.0

The Complete Guide To Attribution Surveys

Cookie-less Marketing: Life Without Conversion Pixels

The Post-Purchase Survey: A Vital Marketing Attribution Tool

Feature Highlight: Response Clarification

Quantitative Vs. Qualitative: Not So Black And White After All

Set up a Postgres Database with Your Shopify Data (Developer Not Required)

Test Yourself: What’s The Value Of An Attributed Sale?

What’s Wrong With Surveys, and How We Fixed Them

Making The Best Of A Tough Situation

Listen To Fairing On The Honest Ecommerce Podcast

Listen To Fairing On The Honest Ecommerce Podcast

Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data)

Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data)

Listen To Fairing On The eCommerce Fastlane Podcast