March 13, 2021 Attribution The Complete Guide To Attribution Surveys Solving attribution with one simple question, “How did you hear about us?” by Matt Bahr
January 18, 2021 Zero Party Data Cookie-less Marketing: Life Without Conversion Pixels It’s always been an interesting choice of words to call cookies and device IDs “persistent.” by Matt Bahr
January 5, 2021 Attribution The Post-Purchase Survey: A Vital Marketing Attribution Tool The order confirmation page: a window of massive opportunity. by Matt Bahr
December 27, 2020 Attribution Feature Highlight: Response Clarification A simple and effective way to immediately follow up on a customer response. by Matt Bahr
December 14, 2020 Zero Party Data Quantitative Vs. Qualitative: Not So Black And White After All What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness* by Mitch Turck
October 8, 2020 Analytics Set up a Postgres Database with Your Shopify Data (Developer Not Required) A quick guide to setting up a PostgreSQL database with your Shopify data. by Matt Bahr
September 8, 2020 Analytics Test Yourself: What’s The Value Of An Attributed Sale? A rather hypocritical duality: if a channel provides attribution, those numbers are gospel. If a channel doesn’t, it’s no big deal. by Mitch Turck
May 30, 2020 Zero Party Data What’s Wrong With Surveys, and How We Fixed Them Imagine traveling to a foreign country and seeing a power outlet that doesn’t fit anything you own. That’s what survey and market research data look like to most martech stacks by Mitch Turck
April 13, 2020 Attribution Making The Best Of A Tough Situation Current events have unintentionally launched an A/B test in marketing. by Matt Bahr
March 23, 2020 Zero Party Data Listen To Fairing On The Honest Ecommerce Podcast We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce, to chat all things attribution and media diversification. by Matt Bahr
March 23, 2020 Zero Party Data Listen To Fairing On The Honest Ecommerce Podcast We recently dropped in on Chase Clymer's ecommerce podcast, Honest Ecommerce. by Micah Elerson
March 3, 2020 Integrations Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data) Segmenting your customers is high effort/high ROI, now you can let them self-segment by pushing Fairing post-purchase survey data directly to Klaviyo. by Micah Elerson
March 3, 2020 Integrations Klaviyo Email Segmentation Guide (Using Post-Purchase Survey Data) Segmenting your email lists is one of the higher ROI activities you can do within your email marketing strategy. by Matt Bahr
February 26, 2020 Zero Party Data Listen To Fairing On The eCommerce Fastlane Podcast We recently dropped in on Steve Hutt’s long-running marketer podcast eCommerce Fastlane. by Matt Bahr
February 9, 2020 Zero Party Data Why Do Single-Question Surveys Work? Single-question surveys force you to think harder about the question and the experience, as one should always do when asking customers for a favor. by Mitch Turck
February 9, 2020 Zero Party Data Why Do Single-Question Surveys Work? Single-question surveys force you to think harder about the question and the experience, as one should always do when asking customers for a favor. by Mitch Turck
February 1, 2020 Attribution The Scariest Word In Marketing Attribution: Direct The scourge of marketing sources goes by many names':' "Unknown", "None", "Dark", "Other"... but in many circles, he is known simply as, "Direct". by Matt Bahr
February 1, 2020 Integrations New Integration: Increase Your Conversion Rate And AOV With CartHook by Micah Elerson
January 14, 2020 Attribution When To Start Diversifying Your Media Spend For an entire generation of Ecommerce marketers, growth was about as complicated as making a mimosa. Not anymore. by Matt Bahr
November 18, 2019 Integrations Analyzing Survey Responses In Google Analytics A quick guide on analyzing survey data in Google Analytics 4 (GA4). by Matt Bahr
November 17, 2019 Integrations New Shopify Flow Feature: Interact With Customer & Order Properties Fairing customers can now tag customers or orders, update notes, and more with Shopify Flow. by Matt Bahr
November 17, 2019 Integrations Simplify Customer Segmentation With Fairing’s Shopify Flow Integration Leverage your post-purchase survey responses to automate workflows and become a better marketer with the help of Fairing’s Shopify Flow integration. by Matt Bahr
November 17, 2019 Integrations Simplify Customer Segmentation With Fairing And Shopify Flow Leverage your post-purchase survey responses to automate workflows and become a better marketer. by Matt Bahr