We recently dropped in on Steve Hutt’s long-running marketer podcast eCommerce Fastlane to break down all things attribution and gain a deeper perspective on the message of putting people over pixels in the DTC marketing space.
Just a few of the discussion points we tapped:
- The foundational problem of growing your brand from misguided attribution insights
- Taking power back when the biggest ad platforms are grading their own homework
- What brands can look forward to on the Fairing roadmap
If you’re not already subscribed to the eCommerce Fastlane podcast, be sure to give this episode a listen here.