Matt Bahr
CEO & Co-Founder
·
Fairing
Matt Bahr is the co-founder and CEO of Fairing (formerly Enquire Labs), a post-purchase survey and marketing attribution platform for Shopify ecommerce brands. He started the company in 2020 with CTO Curt Hasselschwert, and has focused Fairing on helping brands solve attribution with zero-party survey data.
Articles
Fairing Data Now Lives in Shopify Analytics
Will McGivern-Smith Joins Fairing as SVP of Strategic Partnerships
Meet the Next Evolution of Fairing NPS for Shopify
Our Mission for Ubiquity: Introducing Our Free and $15 Starter Plans
Meet the Fairing SDK: First-Person Signal for Any Platform
Build vs. Buy: The Hidden Cost of Building HDYHAU Surveys
Fairing vs. Other Survey Solutions: Why Specialization Matters in Marketing Measurement
LTV Analytics: Now Included on All Current Fairing Plans
New Integration: Sync Fairing Response Data to Meta CAPI for Superior Measurement
Announcing: Fairing x Podscribe Integration
AppLovin Q1 Update: Beyond the Holiday Surge - Why Mobile Game Ads Remain a Valuable Channel
Introducing the Marketing Signals Podcast: Separating Noise from Data in Modern Marketing Measurement
Introducing Multi-Tier Reclass: Get the Full Picture of Your Marketing Attribution
24 Of The Best Post-Purchase Survey Questions [Updated for 2025]
How to Analyze AppLovin Data in Fairing for Better Attribution (Step-by-Step Guide)
AppLovin’s E-commerce Revolution: A New Era of Customer Acquisition
The State of Marketing Attribution
Introducing: Last Click Reporting in Fairing
Last Click & Discount Insights: The Latest Upgrade to Our Analytics Suite
[UPDATED for 2024] 8 Best Post-Purchase Survey Questions For Conversion Rate Optimization (CRO) With Examples
The State of Shopify Extensions in 2024
Announcing Fairing’s Partnership with Disco: Get Up to Three Months of Your Fairing Subscription Free!
Product Update: Shopify Checkout Extensibility
It’s Official: Fairing is now a Shopify Plus Certified App Partner!
Why Practical Personas Are The Future For DTC Brands
10 Zero-Party Data Examples and How to Use Them
How Fairing Helped The Oodie Cozy Up To A Growing TikTok Media Investment
Zero Party Data: The Ultimate Guide for eCommerce Brands in 2023
How Customer Segmentation Can Enrich Your Shopify Ecommerce Sales
Empowering DTC Brands With The Power Of Brand Lift Survey Questions
6 Market Research Questions to Help DTC Brands Understand Their Customers
Design To Convert with Matt Bahr: The Evolution of The Attribution Ecosystem
Fairing Meaning: What Is a Fairing? | Fairing
3 Examples Of Improving Customer Experience with Zero-Party Data
Fairing x TikTok Announce Ad Credit Incentive Program
No Marketing Measurement Method is Perfect (And What You Can Do About It)
EnquireLabs Is About To Become Fairing
Calibrating Your Marketing Mix Model With Post-Purchase Survey Data
The Known-Unknowns Matrix In Ecommerce
We Raised $4.5MM To Bring Speed & Scale To Zero-Party Data
