Fairing + Lifetimely Integration is Live
Fairing survey data can now flow directly into Lifetimely.
Lifetimely brings the LTV and profit math. Fairing brings the zero-party segments: persona, purchase reason, and the acquisition source customers name themselves.
Together, you can now see which cohorts are worth the most, and which marketing channels are actually driving them, even when the answer is word of mouth, a podcast, or an AI recommendation no pixel can see.
What you can do now
See LTV, AOV, and profit by the source customers actually name.
Spot which channels send customers worth keeping, and which only send one-time buyers.
Surface the most valuable cohorts that ad platforms mislabel or miss entirely, segmented by first-purchase drivers, repeat drivers, and more.
Turn survey answers into personas priced on profit, tracked as Klaviyo segments.
The channel that wins on conversions is rarely the one that wins on LTV. Now you can tell the difference.
Even when the answer is word of mouth, a podcast, or an AI recommendation no ad platform can see.
Your LTV data just got a lot more honest.
It’s live now for joint customers. Set up in two minutes through our integrations page.
