Fairing Data Now Lives in Shopify Analytics

Today we launched an integration that writes Fairing survey responses directly into Shopify metafield objects. That means you can now query survey data inside Shopify Analytics, alongside native Shopify dimensions like product type, billing country, and more.

No CSV exports. No data joins. No BI tool. Just your Fairing data, queryable in ShopifyQL, right where your Shopify data already lives.

What this actually unlocks

The two most requested reporting features we've heard from customers are geographic and product-level analysis. Both require joining Fairing response data with order-level dimensions that live in Shopify. Until now, that meant exporting data and stitching it together manually.

Now it's a query or a simple configuration of Shopify Analytics. And soon, Shopify's AI Assistant, SideKick.

Product-level attribution. You can group survey responses by product or product category to see which channels are actually driving conversions for specific SKUs. Want to know if the channel mix looks different for your hero products vs. long-tail inventory? That's one report now, not a spreadsheet project.

Geographic breakdowns. Pivot attribution responses by billing or shipping location. Find the regional pockets where a specific channel over-indexes. Use it to inform market-level budget decisions instead of guessing from national averages.

Survey data on every order. Fairing responses are now stored on the order object itself. That means when you pull up an individual order in Shopify, the survey data is right there. No switching tabs, no searching a separate dashboard.

Why we built this on Shopify's infrastructure

We made a deliberate choice not to build this reporting in-house. Here's why:

Shopify already owns the order-level data our customers want to analyze alongside Fairing responses. Rebuilding that data inside Fairing would mean duplicating what Shopify already maintains, adding unnecessary storage, and creating ongoing sync headaches. Writing to metafields and letting Shopify Analytics handle the querying is cleaner and more reliable.

It's also a single integration that supports multiple use cases. Geographic analysis, product-level analysis, and any future dimensions Shopify adds to Analytics all work through the same metafield integration. We build it once, and the surface area grows as Shopify's platform grows.

Most importantly, this lets us stay focused on what we actually do: capturing better post-purchase data.

We're not building a BI tool. We're not trying to become your reporting platform. Fairing exists to collect zero-party data that no one else has, and to make sure that data is clean, categorized, and ready to use wherever you need it. That's what we're best at, and it's where we want to spend 100% of our energy.

Shopify Analytics is great at slicing and dicing order data. We're great at capturing what customers tell you. This integration connects those two things without us pretending to be something we're not.

This matters more than it might seem. As AI tools like Sidekick get better at generating reports and answering questions on the fly, the value shifts to whoever has the best underlying data. The reporting layer gets commoditized. The data doesn't. By writing Fairing responses directly to the order object, your attribution data becomes a native dimension available to every tool in the Shopify ecosystem, current and future.

How it works

When you enable the integration, Fairing writes your survey responses as metafield key-value pairs on Shopify order objects. From there, you can use these as dimensions in Shopify Analytics, grouping and filtering alongside any native Shopify dimension. If you prefer writing ShopifyQL directly, the fields are available there too. If you prefer the side panel or Sidekick, same deal.

Historical data is backfilled when you enable the integration, so you're not starting from zero. You have the option to disable the historical backfill if you'd like.

Getting started

This is live for all Fairing customers today. Head to your Integrations settings in Fairing to enable it. You'll need to grant the write_orders scope if you haven't already, and from there the setup takes a few minutes.

If you have questions, reach out to our team. We'll walk you through the setup and help you build your first reports.