Conversion Rate Calculator
Understanding Conversion Rate
What is it?
Conversion rate is a crucial metric in digital marketing that measures the percentage of users who complete a desired action out of the total number of users who interacted with a marketing campaign. This desired action can vary depending on the goals of the campaign and could include making a purchase, signing up for a newsletter, filling out a form, or downloading a resource.
The formula to calculate conversion rate is:
For example, if you run an email campaign that reaches 1,000 people and 50 of them make a purchase, the conversion rate is:
How to use the Conversion Rate calculator
Using the Conversion Rate Calculator is straightforward. Here’s a step-by-step guide:
- Enter the Total Number of Visitors: Input the total number of users who interacted with your campaign. This could be the number of email recipients, website visitors, or ad viewers.
- Enter the Number of Conversions: Input the number of users who completed the desired action, such as making a purchase, signing up, or downloading a resource.
- Calculate the Conversion Rate: The calculator will automatically compute the conversion rate using the formula mentioned earlier.
For example, if you sent an email to 2,000 recipients and 100 of them made a purchase, you would enter 2,000 as the total number of visitors and 100 as the number of conversions. The calculator will then display a conversion rate of 5%.
Use-case of the Conversion Rate Calculator
You’re a marketing manager at an online store, and you want to know how effective your latest email campaign is at driving sales. You need to measure the conversion rate of your campaign to determine its success and find areas for improvement.
You use Fairing’s Conversion Rate Calculator by entering the number of emails sent (5,000) and the number of purchases made (250). The calculator shows a 5% conversion rate.
With this data, you can see what worked well in the campaign and what didn't. This helps you to improve future campaigns. For example, you might find that certain email subjects or send times result in higher conversions.
This streamlined blog provides an overview of conversion rates and practical steps for using the Conversion Rate Calculator to improve marketing efforts.
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