Shopify Flow: Integrate Fairing With ReConvert to Revolutionize Your Sales

Using Shopify Flow

Shopify Flow is a free application created by Shopify inside the app store. It empowers you to build custom automations that help you run your business more efficiently.

You’ll be able to create unique workflows without needing to code. This gives you more time to focus on growing your business.

Inside Flow, you can connect your apps together to complete even more jobs, and can support nearly any task you can think of. Learn all about it in our Quick Guide to Shopify Flow.

The workflow can be broken down into 3 main parts: a trigger, condition, and action.

Triggers

Workflow triggers are events that cause a workflow to run. In Flow, this will be an event that occurs in your workflow’s repository. You will establish this trigger in your set up.

Conditions

You can use conditions on workflow initiation, actions, and transitions. This is to give more specificity and personalization to your workflows.

Conditions can be a variety of things such as basic field/value comparisons, expressions, or formulas. You use conditions to restrict for whom or when a workflow initiates or actions and transitions execute.

Actions

Actions are the steps the workflow performs to complete a process.

You add the actions to define what you want the workflow to do. A workflow can include as many actions as you need, and to a variety of different applications inside Shopify Flow.

What is Fairing?

Fairing is a Shopify Plus Certified post-purchase survey (PPS) for marketing attribution that gives you actionable consumer insights. Businesses can harness real-time, zero-party data with survey responses provided directly from your consumers.

You can deploy survey questions inside your post-purchase experience, append each response to your customer’s order data and use the insights across your marketing stack. By simply creating a "How did you hear about us?" attribution PPS, your business stands to greatly improve your marketing ROI.

Fairing is also fully adapted to Shopify’s Checkout Extensibility upgrades—designed to enhance Shopify Checkout's speed, security, and customizability. This was followed by a deprecation of checkout.liquid and third-party scripts. These changes to Shopify Extensions enable merchants access to no-code customizations and to create bespoke checkout experiences.

What is ReConvert Upsell App & Bundles?

ReConvert Upsell & Bundles is a Shopify app designed to help merchants boost sales and increase average order value through upselling and cross-selling strategies. It allows users to customize their thank-you pages with post-purchase offers, driving additional revenue without interrupting the customer’s checkout flow. ReConvert’s key features include smart product recommendations, one-click upsells, and time-sensitive discounts, all aimed at encouraging customers to make additional purchases after completing their original order.

One of the app’s benefits lies in its user-friendly interface, enabling merchants to easily create personalized upsell offers based on customer behavior. ReConvert’s advanced analytics provide insights into performance, allowing businesses to optimize their strategies and boost conversion rates. By automating these upsell opportunities, it helps increase revenue while maintaining a seamless customer experience.

Additionally, the app offers various customization options, such as bundling products together or providing limited-time offers, which can help create urgency and drive impulse purchases. This flexibility ensures that businesses can tailor their post-purchase upsell approach to their specific needs, maximizing profitability.

Setting it up

1. The first step is making sure you have signed up, downloaded, and set up the relevant applications in the app store. This includes: Shopify Flow, Fairing, and ReConvert.
2. Inside your store, go to your applications and go to Flow.

Figure 1: Setting up your Fairing Trigger

3. Once inside, select “Create workflow”. On the next page, select “Select a trigger”. For Fairing, we currently only have one operational trigger: “New survey response”.
4. At this point, you’ll be in Flow’s workflow screen. Here, search for Fairing and select “New survey response” as your trigger.
5. If need be, set conditions that suit your workflow (this is optional).

Figure 2: Setting up your ReConvert Upsell App & Bundles

6. Thereafter, we set the final action. Once clicked, search for ‘ReConvert Upsell App & Bundles’. This will allow you to select one of ReConvert’s actions:
   1. Update customer birthday: update customer birthday date in ReConvert
7. Once that has been done, add variables (also known as environment values) to give your workflow data to work on.
8. And voila, your workflow has been created!

Using Fairing to ReConvert Upsell App & Bundles for your business

Fairing’s PPS questions spread across 5 categories—attribution, personalization, research, conversion rate optimization (CRO), and net promoter score (NPS). For this integration, we list some possible (but not exhaustive) use cases below:

Personalization

Trigger	Condition	Action
New survey response	Customer answers birthday question	Update customer birthday in customer base for future promotional campaigns such as birthday discounts

Explore Fairing's B2B SaaS solutions for eCommerce to see how we can help your business thrive. Book a demo today, or check out our 1-minute product demo to learn more!