Shopify Flow: Collect Product Reviews with Fairing and Air

Using Shopify Flow

Shopify Flow is a free application created by Shopify inside the app store. It empowers you to build custom automations that help you run your business more efficiently.

You’ll be able to create unique workflows without needing to code. This gives you more time to focus on growing your business.

Inside Flow, you can connect your apps together to complete even more jobs, and can support nearly any task you can think of. Learn all about it in our Quick Guide to Shopify Flow.

The workflow can be broken down into 3 main parts: a trigger, condition, and action.

Triggers

Workflow triggers are events that cause a workflow to run. In Flow, this will be an event that occurs in your workflow’s repository. You will establish this trigger in your set up.

Conditions

You can use conditions on workflow initiation, actions, and transitions. This is to give more specificity and personalization to your workflows.

Conditions can be a variety of things such as basic field/value comparisons, expressions, or formulas. You use conditions to restrict for whom or when a workflow initiates or actions and transitions execute.

Actions

Actions are the steps the workflow performs to complete a process.

You add the actions to define what you want the workflow to do. A workflow can include as many actions as you need, and to a variety of different applications inside Shopify Flow.

What is Fairing?

Fairing is a Shopify Plus Certified post-purchase survey (PPS) for marketing attribution that gives you actionable consumer insights. Businesses can harness real-time, zero-party data with survey responses provided directly from your consumers.

You can deploy survey questions inside your post-purchase experience, append each response to your customer’s order data and use the insights across your marketing stack. By simply creating a "How did you hear about us?" attribution PPS, your business stands to greatly improve your marketing ROI.

Fairing is also fully adapted to Shopify’s Checkout Extensibility upgrades—designed to enhance Shopify Checkout's speed, security, and customizability. This was followed by a deprecation of checkout.liquid and third-party scripts. These changes to Shopify Extensions enable merchants access to no-code customizations and to create bespoke checkout experiences.

What is Air: Product Reviews App & UGC?

Air: Product Reviews App & UGC offers robust features for eCommerce businesses to collect and display customer feedback and user-generated content (UGC) on their Shopify storefronts. The app allows merchants to automate review requests through email and SMS, making it easy to gather authentic customer feedback. Users can customize the review display with widgets, showcasing ratings, comments, photos, and videos to enhance product trustworthiness.

Air supports importing reviews from other platforms, helping businesses quickly build social proof. The app's customizable themes and seamless Shopify integration make it easy to tailor reviews to the brand's aesthetic. It also helps improve SEO by adding review content to product pages, increasing search engine visibility.

Air further enhances customer engagement by allowing users to submit reviews with media, driving conversions and creating a richer shopping experience. The ability to leverage UGC, coupled with Air’s analytics and reporting features, ensures that businesses can measure the impact of reviews and continually optimize their approach to customer trust-building.

Setting it up

1. The first step is making sure you have signed up, downloaded, and set up the relevant applications in the app store. This includes: Shopify Flow, Fairing, and Air.
2. Inside your store, go to your applications and go to Flow.

Figure 1: Setting up your Fairing Trigger

3. Once inside, select “Create workflow”. On the next page, select “Select a trigger”. For Fairing, we currently only have one operational trigger: “New survey response”.
4. At this point, you’ll be in Flow’s workflow screen. Here, search for Fairing and select “New survey response” as your trigger.
5. If need be, set conditions that suit your workflow (this is optional).

Figure 2: Setting up your Air: Product Reviews App & UGC Action

6. Thereafter, we set the final action. Once clicked, search for ‘Air: Product Reviews App & UGC’. This will allow you to select one of Air’s actions:
   1. Create or update the customer
   2. Track an event
7. Once that has been done, add variables (also known as environment values) to give your workflow data to work on.
8. And voila, your workflow has been created!

Using Fairing to Air: Product Reviews App & UGC for your business

Fairing’s PPS questions spread across 5 categories—attribution, personalization, research, conversion rate optimization (CRO), and net promoter score (NPS). For this integration, we list some possible (but not exhaustive) use cases below:

NPS

Trigger	Condition	Action
New survey response	Customer is promoter	Send review reminder to help boost your product ratings

Research

Trigger	Condition	Action
New survey response	Customer answers 'Yes' to switching over from another brand	Send review reminder

General

Trigger	Condition	Action
New survey response	If order total is more than a certain amount	Send review reminder as it signals large interest in brand

Explore Fairing's B2B SaaS solutions for eCommerce to see how we can help your business thrive. Book a demo today, or check out our 1-minute product demo to learn more!