Shopify Flow: Boost Conversions with Fairing and LimeSpot Personalizer

Using Shopify Flow

Shopify Flow is a free application created by Shopify inside the app store. It empowers you to build custom automations that help you run your business more efficiently.

You’ll be able to create unique workflows without needing to code. This gives you more time to focus on growing your business.

Inside Flow, you can connect your apps together to complete even more jobs, and can support nearly any task you can think of. Learn all about it in our Quick Guide to Shopify Flow.

The workflow can be broken down into 3 main parts: a trigger, condition, and action.

Triggers

Workflow triggers are events that cause a workflow to run. In Flow, this will be an event that occurs in your workflow’s repository. You will establish this trigger in your set up.

Conditions

You can use conditions on workflow initiation, actions, and transitions. This is to give more specificity and personalization to your workflows.

Conditions can be a variety of things such as basic field/value comparisons, expressions, or formulas. You use conditions to restrict for whom or when a workflow initiates or actions and transitions execute.

Actions

Actions are the steps the workflow performs to complete a process.

You add the actions to define what you want the workflow to do. A workflow can include as many actions as you need, and to a variety of different applications inside Shopify Flow.

What is Fairing?

Fairing is a Shopify Plus Certified post-purchase survey (PPS) for marketing attribution that gives you actionable consumer insights. Businesses can harness real-time, zero-party data with survey responses provided directly from your consumers.

You can deploy survey questions inside your post-purchase experience, append each response to your customer’s order data and use the insights across your marketing stack. By simply creating a "How did you hear about us?" attribution PPS, your business stands to greatly improve your marketing ROI.

Fairing is also fully adapted to Shopify’s Checkout Extensibility upgrades—designed to enhance Shopify Checkout's speed, security, and customizability. This was followed by a deprecation of checkout.liquid and third-party scripts. These changes to Shopify Extensions enable merchants access to no-code customizations and to create bespoke checkout experiences.

What is LimeSpot Personalizer?

LimeSpot Personalizer is a Shopify app that enables eCommerce businesses to enhance their customer shopping experience through advanced AI-powered product recommendations. The app analyzes real-time customer behavior, purchase history, and browsing patterns to deliver personalized product suggestions, optimizing upselling and cross-selling opportunities.

With dynamic features like personalized content and automated merchandising, LimeSpot helps businesses increase average order value (AOV) and boost conversion rates. Its easy-to-use customization options allow merchants to tailor their recommendation widgets, ensuring they align seamlessly with their brand’s aesthetic.

The value LimeSpot provides to businesses lies in its ability to deliver highly relevant shopping experiences. The app’s AI-driven approach ensures that customers see the most pertinent products, which increases engagement, drives more sales, and fosters loyalty. LimeSpot also supports multichannel recommendations, including on-site, email, and even SMS, giving businesses a comprehensive way to reach their audience wherever they are. Additionally, its integration with Shopify ensures easy setup, and the app’s reporting tools allow businesses to track the performance of their personalized recommendations, making it a robust tool for data-driven growth.

Setting it up

1. The first step is making sure you have signed up, downloaded, and set up the relevant applications in the app store. This includes: Shopify Flow, Fairing, and LimeSpot Personalizer.
2. Inside your store, go to your applications and go to Flow.

Figure 1: Setting up your Fairing Trigger

3. Once inside, select “Create workflow”. On the next page, select “Select a trigger”. For Fairing, we currently only have one operational trigger: “New survey response”.
4. At this point, you’ll be in Flow’s workflow screen. Here, search for Fairing and select “New survey response” as your trigger.
5. If need be, set conditions that suit your workflow (this is optional).
   

Figure 2: Setting up your LimeSpot Personalizer

6. Thereafter, we set the final action. Once clicked, search for ‘LimeSpot Personalizer’. This will allow you to select one of LimeSpot Personalizer’s actions:
   1. LimeSpot Custom event: This will trigger a custom event to be handled by the Audience Segmentation
7. Once that has been done, add variables (also known as environment values) to give your workflow data to work on.
8. And voila, your workflow has been created!

Using Fairing to LimeSpot Personalizer for your business

Fairing’s PPS questions spread across 5 categories—attribution, personalization, research, conversion rate optimization (CRO), and net promoter score (NPS). For this integration, we list some possible (but not exhaustive) use cases below:

CRO

Trigger	Condition	Action
New survey response	Customer answers CRO question	Send an email apologizing for the inconvenience through a triggered custom event

Personalization

Trigger	Condition	Action
New survey response	Customer answered personalization question using multiple choice option	Add answer to event tagged with customer email for easy segmentation
New survey response	Customer answered with "Other" response	Create a separate Event Label under "Other" to highlight the additional responses. "Other" list could also be a signal of higher engagement and can be created into a separate mailing list

Research

Trigger	Condition	Action
New survey response	Customer answered demographic research question	Add customer to an event - This can be for future reference to send information about specific products that match their tastes, or to send promotional material to customers based on their tastes, or to reach out to them to be beta testers
New survey response	Customer provided an 'Other' response	Add customer to an event titled 'Other'

Attribution

Trigger	Condition	Action
New survey response	Customer answers attribution question	Add customers to events based on their answers to create lists for distributing content. Tally attribution information with data such as AOV to try upsell

Explore Fairing's B2B SaaS solutions for eCommerce to see how we can help your business thrive. Book a demo today, or check out our 1-minute product demo to learn more!