Fairing to Joy: Shopify Flow

Using Shopify Flow

Shopify Flow is a free application created by Shopify inside the app store. It empowers you to build custom automations that help you run your business more efficiently.

You’ll be able to create unique workflows without needing to code. This gives you more time to focus on growing your business.

Inside Flow, you can connect your apps together to complete even more jobs, and can support nearly any task you can think of. Learn all about it in our Quick Guide to Shopify Flow.

The workflow can be broken down into 3 main parts: a trigger, condition, and action.

Triggers

Workflow triggers are events that cause a workflow to run. In Flow, this will be an event that occurs in your workflow’s repository. You will establish this trigger in your set up.

Conditions

You can use conditions on workflow initiation, actions, and transitions. This is to give more specificity and personalization to your workflows.

Conditions can be a variety of things such as basic field/value comparisons, expressions, or formulas. You use conditions to restrict for whom or when a workflow initiates or actions and transitions execute.

Actions

Actions are the steps the workflow performs to complete a process.

You add the actions to define what you want the workflow to do. A workflow can include as many actions as you need, and to a variety of different applications inside Shopify Flow.

What is Fairing?

Fairing is a Shopify Plus Certified post-purchase survey (PPS) for marketing attribution that gives you actionable consumer insights. Businesses can harness real-time, zero-party data with survey responses provided directly from your consumers.

You can deploy survey questions inside your post-purchase experience, append each response to your customer’s order data and use the insights across your marketing stack. By simply creating a "How did you hear about us?" attribution PPS, your business stands to greatly improve your marketing ROI.

Fairing is also fully adapted to Shopify’s Checkout Extensibility upgrades—designed to enhance Shopify Checkout's speed, security, and customizability. This was followed by a deprecation of checkout.liquid and third-party scripts. These changes to Shopify Extensions enable merchants access to no-code customizations and to create bespoke checkout experiences.

What is Joy: Rewards & Loyalty Program?

Joy: Rewards and Loyalty Program is a Shopify app designed to enhance customer retention and engagement through a variety of reward mechanisms. They offer customizable loyalty programs, including points systems, VIP tiers, and referral programs, allowing merchants to create personalized incentives for their customers.

The app supports seamless integration with Shopify POS, enabling a unified online and offline rewards experience. Joy also provides advanced features such as milestone rewards, automatic discounts, and comprehensive analytics, making it a versatile tool for boosting customer loyalty and driving repeat business.

Setting it up

1. The first step is making sure you have signed up, downloaded, and set up the relevant applications in the app store. This includes: Shopify Flow, Fairing, and Joy.
2. Inside your store, go to your applications and go to Flow.

Figure 1: Setting up your Fairing Trigger

3. Once inside, select “Create workflow”. On the next page, select “Select a trigger”. For Fairing, we currently only have one operational trigger: “New survey response”.
4. At this point, you’ll be in Flow’s workflow screen. Here, search for Fairing and select “New survey response” as your trigger.
5. If need be, set conditions that suit your workflow (this is optional).

Figure 2: Setting up your Joy: Rewards & Loyalty Program Action

6. Thereafter, we set the final action. Once clicked, search for ‘Joy: Rewards & Loyalty Program’. This will allow you to select one of Joy’s actions:

   1. Add points—add approved points to a customer.
   2. Subtract points—subtract approved points to a customer.

7. Once that has been done, add variables (also known as environment values) to give your workflow data to work on.

8. And voila, your workflow has been created!

    

Using Fairing to Joy: Rewards & Loyalty Program for your business

Fairing’s PPS questions spread across 5 categories—attribution, personalization, research, conversion rate optimization (CRO), and net promoter score (NPS). For this integration, we list some possible (but not exhaustive) use cases below:

Net Promoter Score (NPS)

Trigger	Condition	Action
New survey response	If customer is a detractor	Give X loyalty points to try and improve their NPS
New survey response	If customer is passive	Give 2X loyalty points
New survey response	If customer is a promoter	Give 1.5X loyalty points

CRO

Trigger	Condition	Action
New survey response	Customer lists an issue with CRO	Give loyalty points to thank your customer for providing feedback and helping your business to improve your CRO

Interested to learn more about Fairing? Schedule a demo today!